ECR Community

🎄 Season's Greetings from ECR Community! 🎄 As we close out 2024, we want to thank our ECR national members, partners, collaborators, and colleagues for being part of our mission to collaborate and create best practices across the industry. Your dedication has been essential to our shared achievements this year. We’re looking forward to working together in 2025. Let's connect, lets collaborate! Wishing you a joyful holiday season and a successful New Year! *** We will be on holidays from 24th Dec and back on 06th January 2025.*** #ECR #ECRCommunity #SeasonsGreetings #Collaboration #BestPractive #CategoryManagement #Sustainability #Supplychain #MerryChristimas Sofia Allerby Ingo Wolters Louisa Milk Leonel Pava Adriana Cañón Azuero Silvia Scalia Carolina Gomez Émilie Chalvignac🐿️ Xavier Hua Francoise Acca Marilyne Filliger (Brönnimann) Daniel Ammerschuber Teresa Mischek-Moritz Iris Wildauer Mateusz Boruta Paweł Brzeziński Jordi Mur Jenni Särkkä Ana Maren Blasberg Ebba Kärrlander Zoe Tsagkrasouli Aris Zoumpos Zoltán Krázli Tímea Berecz George Loizides Colin Peacock John Fonteijn Sapar Tuganov Kong Hongliang Tatiane Reiner Declan Carolan Alberto Delgado Nick Dornheim Brian Harris Luc Demeulenaere Linda van Rijn Fatima Merlin

Missed the ECR #CatManNetwork Webinar Series – Steps 2 & 3? Do not worry we've you covered! Here's what you missed! The session showcased the collaboration between Lindt and Carrefour, demonstrating how partnerships can revolutionise category management through innovation, data and sustainability. Led by Francoise Acca, Consultant at Institut du Commerce; Antoine FEDERICI, Key Account Manager at Lindt & Sprüngli; Frédéric Hu Head of Analytics and Strategy at Carrefour; and Chandra Nightingale, Global Shopper Strategy Manager at Lindt, the webinar explored Step 2 (Category Role Definition) and Step 3 (Category Assessment), key components of effective category strategies. Highlights included: 📊 Carrefour’s Digital Leadership: Frederic Hu shared insights into the Carrefour Links platform, which processes 10 billion transactions to deliver data-backed solutions, enhance promotional strategies, and strengthen supplier partnerships. 🍫 Lindt’s Consumer Behaviour Expertise: Antoine Federici and Chandra Nightingale demonstrated how Lindt utilizes Carrefour's tools to refine category strategies based on consumer trends while achieving sustainability goals, such as reducing packaging waste and promoting biodiversity. Access the webinar recording for more details and download presentation on the link below 👇 https://lnkd.in/eTr_T8YA #ECR #ECRCommunity #CatManNetwork #Collaboration #BestPractices #ConsumerBehaviour #Sustainability #Tools #CategoryRoleDefinition #CategoryAssessment Antonella Altavilla Linda van Rijn Julian Plötz Georges F. Mirza Kong Hongliang David Ciancio Leonel Pava Silvia Scalia Fatima Merlin Xavier Hua Ana Maren Blasberg Ebba Kärrlander Colin Peacock Luc Demeulenaere Felipe Alonso Alessia Vercesi Frank Bonnamour Anna Ametova Sarah Miskell Sofia Allerby Declan Carolan John Fonteijn Émilie Chalvignac🐿️ Tatiane Reiner Declan Carolan

📢 Wrapping Up 2024 with Big Updates! This is our last newsletter of the year, and we’re excited to share the latest news from our community: 🌍 Sustainability News: GS1 Italy highlights sustainability trends in non-food shopping with insights from Decathlon, H&M, and Leroy Merlin. GS1 Germany GmbH launches a new open-source tool to make sustainability data collection easier for supply chains. 📈 Retail Challenges: Updates from the ECR Retail Loss OSA Study and upcoming discussions with CPG companies to tackle out-of-stocks. 💡 Shopper Insights & Training: Join the Lunch & Learn Webinar with Yagora GmbH and GS1 Switzerland. New Certified Category Manager Program launched by GS1 Switzerland. Watch out for ECR #CatManNetwork webinars from GS1 Germany GmbH and ECR Ireland. 🚀 Innovation and Inspiration: Don’t miss the Innovation Inspire Day with GS1 Germany GmbH and industry leaders. 🎥 Webinar Recap: A look back at the first #CatMan Webinar featuring OVOMALTINE by GS1 Switzerland . Thank you for being part of a great 2024! We can’t wait to achieve even more together in 2025. #ECR #CatManNetwork #Collaboration #BestPractices #Sustainability #SuppyChain #CategoryManagement #RetailLoss #Innovation #ECRCommunity #GS1 Sofia Allerby Leonel Pava Silvia Scalia Émilie Chalvignac🐿️ Marilyne Filliger (Brönnimann) Daniel Ammerschuber Teresa Mischek-Moritz Iris Wildauer Mateusz Boruta Jordi Mur Xavier Hua Jenni Särkkä Ana Maren Blasberg Ebba Kärrlander Zoe Tsagkrasouli Aris Zoumpos Zoltán Krázli George Loizides Colin Peacock Azat Abdrakhmanov Carolina Gomez Paweł Brzeziński Louisa Milk Ingo Wolters Kong Hongliang Tatiane Reiner Tímea Berecz Sapar Tuganov John Fonteijn

Get ready for Webinar #2 of the ECR #CatManNetwork tomorrow - Step 2&3 🗓️ Thursday, 28 November, 12:00 – 13:00 CET (11:00 - 12:00 GMT) What’s on the agenda? 📌 “Category Role and Assessment - An Example of Efficient Category Management Approach Between Lindt and Carrefour in France in 2024.” Meet the speakers: 🔹 Francoise Acca – Cat Man Consultant, Institut du Commerce 🔹 Frédéric Hu – Head of Analytics and Strategy, Carrefour 🔹 Antoine FEDERICI – Key Account Manager, Lindt & Sprüngli 🔹 Chandra Nightingale - Lindt & Sprüngli This session features insights from Lindt and Carrefour, highlighting their collaborative approach to optimizing Category Management strategies in 2024. An excellent opportunity for professionals to enhance their understanding of retail innovation and effective partnerships. 👉 Register here: https://lnkd.in/ehAw_DXj Tagging industry professionals to join the webinar #ECR #ECRCommunity #CatManNetwork #CategoryManagement #BestPractices #RetailInnovation #Collaboration #Lindt #Carrefour Antonella Altavilla Linda van Rijn Julian Plötz Georges F. Mirza Kong Hongliang David Ciancio Leonel Pava Silvia Scalia Fatima Merlin Xavier Hua Ana Maren Blasberg Ebba Kärrlander Colin Peacock Luc Demeulenaere Felipe Alonso Alessia Vercesi Frank Bonnamour Anna Ametova Sarah Miskell Sofia Allerby Declan Carolan John Fonteijn Émilie Chalvignac🐿️ Tatiane Reiner Declan Carolan

One day to go! The ECR Retail Loss Group is hosting an online event tomorrow focused on Measuring & Monitoring OSA. When: November 19th at 2:30 PM (UK Time) Where: Virtual Why join? The event begins with the results of the global OSA survey, presented by: Paul Chapman, University of Oxford Daniel Corsten, IE University, Madrid Tom Gruen, University of New Hampshire Explore how retailers are using tools like robots, drones, cameras, and data science techniques to measure and improve OSA. Hear directly from experts and retailers who have implemented these methods and join discussions to share insights and experiences. Click here to register: https://lnkd.in/eixV5qQz #RetailInnovation #OSA #Collaboration #RetailAcademia #ECRCommunity #ECR #ECRRetailLoss #RetailLoss #OnShelfAvailability Sofia Allerby Leonel Pava Silvia Scalia Émilie Chalvignac🐿️ Marilyne Filliger (Brönnimann) Daniel Ammerschuber Teresa Mischek-Moritz Iris Wildauer Mateusz Boruta Jordi Mur Xavier Hua Jenni Särkkä Ana Maren Blasberg Ebba Kärrlander Zoe Tsagkrasouli Aris Zoumpos Zoltán Krázli George Loizides Colin Peacock Azat Abdrakhmanov Carolina Gomez Paweł Brzeziński Louisa Milk Ingo Wolters Kong Hongliang Tatiane Reiner Tímea Berecz Sapar Tuganov John Fonteijn

Get ready for Webinar #2 of the ECR #CatManNetwork next week. Thursday, 28 November, 12.00 – 13.00 CET What’s on the agenda? “Category Role and Assessment - An Example of Efficient Category Management Approach Between Lindt and Carrefour in France in 2024.” Meet the experts: Francoise Acca, Cat Man Consultant - Institut du Commerce Frédéric Hu, Head of Analytics and Strategy, Carrefour Antoine FEDERICI, Key Account Manager, Lindt & Sprüngli This session brings together thought leaders and experts to share a concrete example of how Lindt and Carrefour approached Category Management to deliver results. A must-attend for anyone serious about advancing their understanding of effective strategies and partnerships in retail. Register on the link below: https://lnkd.in/ehAw_DXj #ECRCommunity #CatManNetwork #CategoryManagement #RetailInnovation #Collaboration #Lindt #Carrefour Antonella Altavilla Linda van Rijn Julian Plötz Georges F. Mirza Kong Hongliang David Ciancio Leonel Pava Silvia Scalia Fatima Merlin Xavier Hua Ana Maren Blasberg Ebba Kärrlander Colin Peacock Luc Demeulenaere Felipe Alonso Alessia Vercesi Frank Bonnamour Anna Ametova Sarah Miskell Sofia Allerby Declan Carolan John Fonteijn Émilie Chalvignac🐿️ Tatiane Reiner Declan Carolan

Did you miss the latest ECR #CatManNetwork Webinar - 8 Step Category Process? Don’t worry, you can catch up now! In this session, Steffen Rutter, Course Director at GS1 Switzerland, and Christian Belz, Key Account Manager at Wander AG, shared how WANDER is strengthening Ovomaltine’s market presence using the 8-step Category Management process. They discussed how WANDER collaborates with leading Swiss retailers like Coop and Migros-Gruppe / Groupe Migros / Migros to tackle private-label competition by focusing on Ovomaltine’s unique qualities, such as its energising benefits and malty flavour. Through innovative shopper research, including eye-tracking and virtual testing, WANDER is able to meet consumer needs effectively. Visit our website on the link below to watch the full recording and see how these strategies are driving Ovomaltine’s growth! https://lnkd.in/eWKkvwCG #CategoryManagement #Ovomaltine #RetailStrategy #ECR #ECRCommunity #8stepcategorymanagementprocess #Collaboration #BestPractices Antonella Altavilla Linda van Rijn Julian Plötz Georges F. Mirza Kong Hongliang David Ciancio Leonel Pava Silvia Scalia Fatima Merlin Xavier Hua Ana Maren Blasberg Ebba Kärrlander Colin Peacock Luc Demeulenaere Felipe Alonso Alessia Vercesi Frank Bonnamour Anna Ametova Sarah Miskell Sofia Allerby Declan Carolan John Fonteijn Émilie Chalvignac🐿️ Tatiane Reiner Francoise Acca

📢 2 days to go to our New #CatManNetwork Webinar Series Don't miss it. Master the 8-Step Category Management approach with insights from retailers and suppliers. This series is developed for both seasoned professionals and those new to the field. Discover how the 8-step framework can be applied to optimize category management through real-world examples shared by practitioners. Each session will be hosted by an ECR National and feature case studies from local retailers and suppliers. Webinar #1 Hosted by GS1 Switzerland 📅 November 06th, 12:00 – 13:00 CET Topic: "Strategic Alignment and Category Insights – How OVOMALTINE drives performance in the ready-to-drink category with shopper insights." Presenters: Steffen Rutter, Course Director, Category Management GS1 Switzerland Christian Belz, Key Account Manager & National Field Sales Force Manager, Wander AG Hear how OVOMALTINE leverages shopper insights to strengthen retailer partnerships as a category advisor. Gain knowledge from Swiss retail practices and understand the first steps in category management. Webinar #2 Hosted by Institut du Commerce, France 📅 November 28th, 12:00 – 13:00 CET Topic: "Category Role and Assessment – An effective Category Management approach between Lindt and Carrefour in France." Presenters: Frédéric Hu, Head of Analytics and Strategy, Carrefour Antoine FEDERICI, Key Account Manager, Lindt & Sprüngli Francoise Acca, ECR France, Institut du Commerce Learn how an FMCG company and a retailer develop an independent, objective approach to category management. Register Here: Step 1 & 2: https://lnkd.in/eWKkvwCG Step 3 & 4: https://lnkd.in/eWKkvwCG Antonella Altavilla Linda van Rijn Julian Plötz Georges F. Mirza Kong Hongliang David Ciancio Leonel Pava Silvia Scalia Fatima Merlin Xavier Hua Ana Maren Blasberg Ebba Kärrlander Colin Peacock Luc Demeulenaere Felipe Alonso Alessia Vercesi Frank Bonnamour Anna Ametova Sarah Miskell Sofia Allerby Declan Carolan John Fonteijn Émilie Chalvignac🐿️ Tatiane Reiner

📅 One Week to Go for our New #CatManNetwork Webinar Series Don't miss it. Master the 8-Step Category Management approach with insights from retailers and suppliers. This series is developed for both seasoned professionals and those new to the field. Discover how the 8-step framework can be applied to optimize category management through real-world examples shared by practitioners. Each session will be hosted by an ECR National and feature case studies from local retailers and suppliers. Webinar #1 Hosted by GS1 Switzerland 📅 November 06th, 12:00 – 13:00 CET Topic: "Strategic Alignment and Category Insights – How OVOMALTINE drives performance in the ready-to-drink category with shopper insights." Presenters: Steffen Rutter, Course Director, Category Management GS1 Switzerland Christian Belz, Key Account Manager & National Field Sales Force Manager, Wander AG Hear how OVOMALTINE leverages shopper insights to strengthen retailer partnerships as a category advisor. Gain knowledge from Swiss retail practices and understand the first steps in category management. Webinar #2 Hosted by Institut du Commerce, France 📅 November 28th, 12:00 – 13:00 CET Topic: "Category Role and Assessment – An effective Category Management approach between Lindt and Carrefour in France." Presenters: Frédéric Hu, Head of Analytics and Strategy, Carrefour Antoine FEDERICI, Key Account Manager, Lindt & Sprüngli Francoise Acca, ECR France, Institut du Commerce Learn how an FMCG company and a retailer develop an independent, objective approach to category management. Register Here: Step 1 & 2: https://lnkd.in/eWKkvwCG Step 3 & 4: https://lnkd.in/eWKkvwCG Antonella Altavilla Linda van Rijn Julian Plötz Georges F. Mirza Kong Hongliang David Ciancio Leonel Pava Silvia Scalia Fatima Merlin Xavier Hua Ana Maren Blasberg Ebba Kärrlander Colin Peacock Luc Demeulenaere Felipe Alonso Alessia Vercesi Frank Bonnamour Anna Ametova Sarah Miskell Sofia Allerby Declan Carolan John Fonteijn Émilie Chalvignac🐿️ Tatiane Reiner

Check out the latest insights, innovations, and sustainability initiatives from the ECR Community in our October newsletter! In this edition: GS1 Italy debuts Ecogentra for streamlined CO₂ reporting ECR Austria updates its Packaging Guideline to support recyclability in 14 languages Institut du Commerce enhances product transparency with Nutriscore and Origine'Info GS1 Germany GmbH explores FMCG’s future in the metaverse GS1 Guatemala drives progress on reducing food waste and stock shortages GS1 Switzerland navigates sourcing challenges in global crises ECR Retail Loss Group tackles on-shelf availability for better customer experience ECRTag by GS1 Germany dives into AI and ECR collaboration at ECR Days 2024 ECR Community launches a new Category Management Webinar Series ECR Ireland celebrates impactful Shopper Awards case studies 📩 Stay informed, stay inspired! Read the full newsletter and subscribe for updates. #ECRCommunity #Sustainability #SupplyChain #Innovation #Retail #Packaging #Metaverse #ConsumerTransparency #ShopperBehaviour #BestPractices #ECR #ECRTag Sofia Allerby Leonel Pava Silvia Scalia Émilie Chalvignac🐿️ Marilyne Filliger (Brönnimann) Daniel Ammerschuber Teresa Mischek-Moritz Iris Wildauer Mateusz Boruta Jordi Mur Xavier Hua Jenni Särkkä Ana Maren Blasberg Ebba Kärrlander Zoe Tsagkrasouli Aris Zoumpos Zoltán Krázli George Loizides Colin Peacock Azat Abdrakhmanov Carolina Gomez Paweł Brzeziński Louisa Milk Ingo Wolters Kong Hongliang Tatiane Reiner Tímea Berecz Sapar Tuganov John Fonteijn