🚀 Empowering SMEs Through Investor Readiness Training 🌟
On the 27th and 28th of November, 45 ambitious SMEs came together in Nairobi for an insightful Investor Readiness Training hosted by Kenya Private Sector Alliance (KEPSA) under Mastercard Foundation's Jiinue Growth Program (JGP). As a proud partner of this initiative, 4G Capital is thrilled to contribute to the financial inclusion and business growth of entrepreneurs driving Africa's economic future.
The two-day training provided actionable insights to SMEs:
✨ Mr. Alfred Warui shared strategies for building strong business models, managing finances effectively, and meeting the "Five Cs of Credit" – capacity, capital, collateral, character, and condition – which are critical for credit readiness.
✨ Mr. Benson Ndegua focused on financial projections and cash flow management, empowering SMEs to navigate growth while preparing compelling pitches to attract investors.
At 4G Capital, we are passionate about equipping SMEs with not just financing but the knowledge and skills to thrive. By providing flexible working capital, financial literacy training, and tailored digital solutions, we ensure that businesses are prepared to leverage opportunities like those presented in this training.
This event is a reflection of the Jiinue Growth Program’s core mission: to provide SMEs with the resources, confidence, and networks they need to scale sustainably.
We're honored to work alongside such inspiring entrepreneurs and partners- Grassroots Business Fund, Kenya National Chamber of Commerce and Industry , GROOTS Kenya, MESH, Powered by People (PBP) and DT Global. Together, we’re creating a brighter, more inclusive future for businesses in Africa. 🌍💡
#JiinueGrowthProgram #YoungAfricaWorks #FinancialInclusion #PartnershipForGrowth
