Social Media for B2B Growth Podcast

Do you think you can just post and run? Nope! Thought leadership on LinkedIn means showing up, engaging, and driving real conversations. Are you ready to lead? #LinkedIn #ThoughtLeadership #B2B Michelle J Raymond

B2B marketers: Are you focusing on how your audience feels? It’s not just about knowing your audience at a surface level. It’s about understanding the emotions tied to the problems you solve. Does your product ease stress? Spark joy? Solve pain points? Tap into those feelings, and you’ll unlock endless content ideas. Speak to the why behind your solution, and your message will hit deeper. Start with empathy, and let that guide your strategy. Catch more insights from Michelle J Raymond and Ann Handley  in the full episode.  The link is in the comments. #LinkedIn #ContentCreation #B2BMarketing

Want to turn your LinkedIn Company Page into a dynamic "Greatest Hits" Library? Learn how to set up your page to attract, engage, and convert visitors into followers and customers!  More details are in the comments⬇️ #companypage #linkedinforbusiness #b2b Michelle J Raymond

Struggling with LinkedIn? Discover how Michelle J Raymond  built a niche global community by connecting strategically. Stop mindless scrolling and start engaging!  The full episode is available in the comments. #LinkedIn #PersonalBrand #B2BMarketing

Gen Z are impacting the workforce and that means they are also impacting LinkedIn. I spoke with Itir Eraslan about this in the last episode of her podcast for this year. Check it out to understand more about what you can expect in 2025. Apple: https://bit.ly/49J3XSj Spotify: https://bit.ly/3VHZf15 #GenZ

Is your LinkedIn Profile truly working for you? If it hasn't been updated since your last job search (or even longer!), you could be missing out on valuable business opportunities. Now’s the time to refresh your profile and position yourself for the growth you deserve. Let’s make sure it reflects your expertise and attracts the right connections. Reach out today! #LinkedIn #LinkedInProfile #LinkedInForBusiness Michelle J Raymond

Michelle J Raymond and Ann Handley discussed something every content creator needs to hear: put your audience first. When you create, ask yourself: ✅ Is this adding real value? ✅ Will it resonate with your audience? ✅ Does it respect their time? Ann doesn’t just post for the sake of posting, she refines and workshops her ideas to ensure they’re worth the scroll. Why? Because her audience deserves content that’s relevant and meaningful, not just noise. Before your next post, take a moment to reflect: Are you serving your audience or feeding your ego? Catch the full episode via the link in the comments. #LinkedIn #ContentCreation #B2BMarketing

Employee Advocacy is everywhere, but what about Page Advocacy? We hear it all the time: get your employees to post about the business. But here’s the thing, your Company Page can be a powerhouse for setting employees up for success. When Michelle J Raymond started building her brand, her Company Page amplified her message, strengthened her presence, and got her further than she could alone. Whether you’re a solo business owner or leading a team, your LinkedIn Page can be more than a static profile. It can be the foundation for your advocacy efforts. 💡 Tip: Use your company page to create content that your employees (or YOU) can easily share, personalise, and build opportunities from. Want more of the conversation between Michelle and Chris Do?  The link to the episode is in the comments 👇 #LinkedIn #LinkedInForBusiness #Branding

Whether you are a LinkedIn creator or a brand looking to partner with them, this episode is for you.  Join Michelle J Raymond and Justin Moore, founder of Creator Wizard, as they explore how brand partnerships can transform your strategy in 2025. Key moments in this episode: 00:00 Introduction and Guest Welcome 01:01 Understanding Brand Partnerships 04:56 Choosing the Right Brand Partner 07:27 Audience Insights and Brand Alignment 11:41 Pitching to Brands 16:09 Live Case Study: Dreamdata 22:35 Negotiation and Campaign Goals 28:29 Sponsor Magnet Book Launch   The link to the episode is in the comments 👇 #LinkedIn #BrandPartnerships #UGC

What happens when your team’s rockstar leaves…and takes 5,000 followers with them? Yep, this really happened. Michelle J Raymond built the community, became the face of the brand, and when she left? The company was left with nothing. This is happening everywhere.  Staff turnover is part of life. But here’s the real question: 👉 How do you protect your business when your team becomes the brand? 👉 How do you make your Company Page a magnet for top talent? If you’re not thinking about employer branding, now’s the time to start. Catch the full discussion between Michelle and Chris Do.  The link is in the comments. #LinkedIn #LinkedInForBusiness #Branding