Ocean Spray Cranberries (AU, NZ)

As we celebrate the season of togetherness, we’d like to take a moment to honour the hardworking farmers who make what we do at Ocean Spray possible. From the natural beauty of the cranberry farms to the heartwarming tables where cranberry sauce, juice, and treats bring people together, it all starts with the dedication of our grower-owners. This holiday season, we’re grateful for the people who make it possible to share a taste of tradition with you. Whether it’s a dollop of cranberry sauce on your plate or a refreshing sip of juice in your glass, we’re proud to be part of your celebrations. Here’s to a season full of joy, connection, and of course, cranberries 🫶 From our farmers to you: Happy Holidays! 🎄 #farmers #oceanspray #oceansprayanz

We’re endlessly inspired by the creativity of our recipe creators, and our consumers, who find exciting new ways to use Cranberry Sauce. 🌟 🎥Our latest ad campaign celebrates these ideas—like transforming our sauce into a bread bowl dip, cookie sandwich filling, or goat cheese ball topping. And that’s just the beginning… From sandwiches to cheese boards, veggie bowls to cakes, and beyond, cranberry sauce proves it’s a year-round hero. 🍴Ready to try something new? See all our cranberry sauce recipes here - https://lnkd.in/gdS76iep and discover the ways to make this classic shine. #oceanspray #oceansprayanz #cranberries #cranberrysauce #recipes

Ocean Spray spotted out in the wild…🚗🌟 We were so excited to see Ocean Spray ads popping up across New Zealand! Every ad you see represents more than just cranberries—they’re a celebration of the hardworking farmers and tight-knit team behind Ocean Spray. New Zealanders, recognise any of these familiar spots? 🤔📍 #oceanspray #oceansprayanz #jcdecaux #Marketing #oohadvertising #newzealand

Feast your eyes on the behind the scenes of our latest shoot for upcoming campaign work 🤩 Lots of laughs and smiles, glazed ham, blender madness and so much more… Special thanks to our amazing talent, and to the team at The Reactor for bringing this to life. We don’t know about you, but this has really got us in the mood for a cheeky red… 🍷🎄 #oceanspray #oceansprayanz #behindthescenes #advertising #marketing

Ocean Spray certainly made a splash with their latest transit campaign 💦 A refreshing, vibrant, creative adorned JCDecaux buses and trams, grabbing attention Australia-wide for 8-weeks. In collaboration with Elise Hedley Dale from Media Words, Ocean Spray Cranberries (AU, NZ) utilised a mix of Transit formats to achieve a 6.5% increase in unaided brand awareness and an impressive 7.5% uplift in brand consideration. The campaign's success is underpinned by insights from Kantar, highlighting how Transit advertising can effectively drive brand growth and build familiarity. 📈 Elissa Booth #outdooradvertising #changetheconversation #transitadvertising

PURE 100% Unsweetened White Grapefruit is launching this month across Australia and making headlines... PURE Grapefruit is the latest variant following the highly successful launch of PURE Cranberry.  Both products are designed to provide a 'boost' of flavour and antioxidant healthfulness to a variety of beverages - from sparkling water and smoothies, to soft drinks and other juices. Read the full Retail World article here https://lnkd.in/euQ3uFrf #oceanspray #oceansprayanz #newproduct #retailworldmagazine

🎉NEW PRODUCT ANNOUNCEMENT 🎉 Our OCEAN SPRAY® PURE Immunity 100% Unsweetened White Grapefruit is now on shelves 🙌 This was a fantastic collaborative effort, and we couldn’t have done it without the help of our amazing, cross-functional team! Our Pure 100% juices are perfect for boosting your smoothies, sparkling and other beverages. Or, simply drink it as a straight shot - with a fantastic flavour kick, powerful fruit goodness and heaps of antioxidants. Keep your eyes peeled as our Pure Immunity 100% Unsweetened White Grapefruit is on Coles shelves from today 👀 #oceanspray #oceansprayanz #newproduct #productannouncement #coles

Each year, we are immensely inspired by farmer-owners who bring in the crop and in awe of the team members who work tirelessly to safely receive every last cranberry. We often talk of this as “nature’s most beautiful harvest”, but beyond that beauty is an immeasurable amount of hardwork - generations of agricultural history coming to life each season. #agriculture #cooperative #cranberry #harvest #oceanspray #oceansprayanz

🧃JUICY NEWS 🧃 Our newest flavour is officially in production and is due to hit select shelves in October - check your local stores 🙌 Here are some tantalising clues as to what it could be ⬇️ ✅Delicious Ocean Spray Cranberry juice blended with a flavour that has long been a FAMILY FAVOURITE. ✅This product is continuing to meet Aussies’ demands for LOW SUGAR products. ✅84% of customers who tasted this product said it was REFRESHING. Any ideas? Leave your guesses below! 👇 #oceanspray #productlaunch #oceansprayanz #marketing

Time to refresh your feed… 🌊 Our Healthy Refreshment Outdoor and Online campaign is officially live 🎬 Thanks to our creative team at The Reactor and Elise Hedley Dale at Media Words for capturing how a glass of Ocean Spray really makes you feel in our new ad campaign for Low Sugar Cranberry. Anyone feeling thirsty? 🤔 #adcampaign #advertising #oceanspray #oceanspraycranberries #outdoorcampaign #digitalcampaign