DevReady Podcast

In the first few weeks of October 2019, 5 businesses and founders approached us all with significant challenges with their software projects. After discussing these projects with the team we were staggered to realise that combined they had lost over $1,000,000. The money was spent investing in ideas and products that they believed would add significant value to the marketplace. Each had a product that was underperforming, poorly developed and were using development teams that were failing to deliver. All these factors pushed them into a corner - they had to face the fact that they may never deliver a working product to market. We all can have a lightbulb moment, an idea that we believe will solve a real problem in the marketplace. With this great idea, our first instinct is to find a team that will deliver it and jump straight into development. “To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.” - Steve Jobs Throughout our 12 years of consulting and developing custom products, we have seen it all. We have helped deliver over 100 projects across the entire spectrum of software. We have worked on products that are used to create millions of dollars of value while others that haven't see the light of day. So is Steve right, is execution everything? Well, it really depends on what you define as execution. When developing software there are two distinct points of execution: the idea and the development. Executing and developing great software is only 20% of the job. The 80% comes from validating the idea, getting clear on what your customers really want and your willingness to evolve your development with the market. Even if you have the greatest developers on the planet it will not matter how well they can execute it, if the idea and product miss the mark. We developed the DevReady Academy to help protect non-tech founders and ensure that the 20% (the implementation) never goes pear-shaped.

Website

https://aerion.com.au/devready-podcast/

External link for DevReady Podcast

Industry

Media Production

Company size

2-10 employees

Headquarters

Preston, Victoria

Founded

2019