Zitcha

DOWNLOAD NOW ⬇️ Unlocking Hidden Value in #RetailMedia: The Power of Trade-Driven Networks Industry Report. The retail media landscape is evolving fast, and the opportunity for retailers to maximise revenue is greater than ever. But many #RetailMediaNetworks (RMNs) are underperforming due to fragmentation, inefficiencies, and internal barriers. In this report, we dive into the key challenges holding RMNs back and provide actionable strategies to overcome them. Learn how integrated, #RetailerFirst solutions can streamline operations, unlock new revenue streams, and drive performance. Download free now: https://lnkd.in/g2DmGZXG #retailmediaplatform #retailmediareport #retailreport

RETAIL MEDIA UNPLUGGED - NEW YORK CITY 🍎 Retail Media Unplugged is coming to the Big Apple and ready to bring together anyone navigating the exciting world of #RetailMedia. With hundreds of attendees already at our events across Melbourne, Sydney and London we are ready to bring together the NYC community. Come straight from work for a quick drink, or stick around for dinner and make a night of it! Expect casual drinks, an expert intro and plenty of opportunities to network. There is no strict agenda, and no pressure - just good company and great conversations about the future of Retail Media. A couple of drinks are on us, then it's self-funded fun. 📆 Date: Friday 10th of January, 2025 📍 Location: Porchlight, 271 11th Ave, New York, NY 10001, United States ⌚️ Time: 5:30 pm Register here: https://lnkd.in/gqGJYmUA Share away and see you there! 🎉

As the year comes to a close, our CEO and Co-Founder Troy Townsend spoke with B&T about what’s next for #RetailMedia in 2025. “Simplicity and transparency are no longer optional - they’re necessities.” Troy highlights how platforms that connect first-party data, media, and analytics into unified ecosystems will deliver the control and clarity needed to thrive. “Retailers must focus on creating seamless, intuitive experiences that deliver value across every channel.” In a world of fragmentation, automation, and rising consumer expectations, only those who simplify and innovate will stay ahead. The future of retail media is here - are you ready? Read the full article here: https://lnkd.in/gHERCMH7 #retailmedia #rmns #transparency #simplicity #innovation #zitcha

Join us for the ultimate retail media walking tour in NYC! We’re giving you a behind-the-scenes look at how leading retailers are driving revenue through retail media innovation. Explore cutting-edge retail experiences, from dynamic in-store displays to seamless omnichannel strategies. 📍 Date: Friday 10th January 2025 📍 Location: In front of Macy's - 151 West 34th St, New York 📍 Time: Meet at 9:30 AM, tour starts at 10:00 AM Spaces are limited, so don’t miss out - register now: https://lnkd.in/grf4pAsA #retailmedia #nycwalkingtour #retailinnovation #zitcha

#InStoreRetailMedia continues to evolve as a key driver of growth for retailers and brands alike. The introduction of IAB’s In-Store Retail Media Standards highlights the industry's progress in formalizing measurement and setting a benchmark for transparency and accountability. The standards define five key store zones - such as checkout and in-aisle placements - while introducing advanced metrics like dwell time and likelihood-to-see (LTS) impressions. These metrics are designed to help brands better evaluate the effectiveness of in-store campaigns. With #RetailMedia spend expected to hit $60 billion globally by 2025 according to eMarketer, these standards are a timely step toward unlocking the full potential of this high-growth channel. Learn more in the full report here: https://lnkd.in/gG7xveMW #retailmedia #instoremedia #measurementstandards

"Retailers who harness the power of structured data are rewriting the rules of retail media success." Our CEO and Co-Founder, Troy Townsend, recently shared his insights with Retail4Growth, exploring how in-store media is transforming retail globally. Retailers are embracing retail media networks as a must-have, unlocking new revenue streams and delivering better experiences for brands and shoppers. The article dives into how data-driven strategies are bridging the gap between in-store and online media, creating seamless, impactful campaigns. Read more in the full article here: https://lnkd.in/dYyMRQdC #retailmedia #instore #retailinnovation #zitcha

Black Friday is over - now what? The shopping spree might have ended, but your opportunity to engage with shoppers is just getting started. This is the moment to transform your Black Friday audience into year-round loyal customers. Luckily, the strategies we outlined after last year’s Black Friday are still just as relevant today: 👉 SEGMENT your audiences based on fresh purchase and browsing data 👉 RE-ENGAGE shoppers with personalized offers that keep them coming back 👉 BUILD long-term loyalty with campaigns that go beyond discounts Want to make the most of your audience post-Black Friday? Check out our guide for actionable tips 👉 https://lnkd.in/gcPEUXG9 #retailmedia #blackfriday #customerengagement #retailsuccess #zitcha

1 in 5 CPG ad buyers juggle 11+ ad tech platforms to manage retail media according to the latest report from EMARKETER. Even general merchandise buyers rely on multiple tools, adding unnecessary complexity. More tools mean more silos, more errors, and more wasted time. #RetailMedia doesn’t have to be this hard. Zitcha makes it easy. As the first truly integratable #RetailMediaPlatform, we streamline your campaigns from start to finish—across onsite, offsite, and in-store channels. No extra complexity, just powerful results. We supercharge the team you already have, helping them plan, execute, and grow with transparency and ease. Retail media is complicated. Zitcha makes it simple. How are you managing your retail media network today? #retailmedia #selfserviceplatform #innovation #retailers #cpg #easytouse

Exciting times ahead as our co-founder, Troy Townsend, leads the charge in launching Zitcha USA from Newport Beach!  🇺🇸 Stay tuned for the next chapter in Zitcha's journey - the biggest one yet 🚀

‘Tis the season to celebrate 🎉 and what a year it’s been for Zitcha! Last week, the Australian team came together at our Melbourne office for an unforgettable end-of-year event. From Mario Kart go-karting to a disco party, we celebrated in true Zitcha style - with plenty of laughs, team bonding, and, of course, our annual wrap-up and awards ceremony. As we look back on 2024, we’re so proud of what we’ve achieved together: 💥 Collaborated with over 250 retailers globally to understand their pain points when launching and scaling #RetailMediaNetworks 🚀 Secured Series A funding to accelerate our growth 🌍 Built out incredible teams across EMEA and the US 📊 Launched exciting new functionalities within the Zitcha Platform, such as #Planning, to address key challenges for retailers And we’re not stopping there! We’re already working on even more exciting ways to support retailers in 2025 - stay tuned. These milestones wouldn’t have been possible without the dedication, passion, and belief of our Zitcha family. To every team member, partner, and supporter - thank you for helping us turn our vision into reality. Here’s to another year of innovation, growth, and collaboration in 2025. We’re just getting started! #zitchafam #retailmedia #retailmediaplatform Ale Catania Alex Kapustin Amaia Yeregui Amy Holland Anthony Rey Charlotte Payne Conor Murphy Dan Sealey Dhaya Santhamoorthy Didier H. Dinusha Amerasinghe Dominik Elias Genevieve C. George Joseph Hayden Richardson Heath Burton Hugh Cameron Jack Byrne Joanna Bray-White Josh Forsyth Jessica Townsend Kate Marshall Keaton G. Lachlan Eddington Layana Franco Louie Kuechle Greer Marcus Fabriczy Matt Taylor Miranda Gordon Nick Hinsley Ronnie Cheung Shubham Desai Timothy Lawson Troy Townsend Vasken Khadar Vladimir Semenov