Michael Field B2B Advisory

The ACCC has taken action in the Federal Court against Meg’s Flowers, alleging misleading claims about being a “local” florist. Despite advertising as local, the company operates from central warehouses and subcontractors, which potentially misled consumers and deprived genuine local businesses of sales opportunities. The Court imposed a $1M fine, highlighting the importance of transparency in marketing and consumer trust. If you would like more detailed information on the ACCC’s legal action against Meg’s Flowers, read the full article here by Tony Cordato from Cordato Partners Lawyers - Business Property & Tourism Lawyers with marketing commentary by Michael Field from EvettField Partners Pty Ltd https://hubs.la/Q02__2Kr0 For more articles on related topics, visit the Lexology library on the EvettField Partners Pty Ltd website. https://hubs.la/Q02__3yF0 #ACCC #ConsumerLaw #MarketingEthics #SupportLocal

EvettField Partners Pty Ltd regularly publishes actionable, concise, and relevant insights through our Strategy Snapshots ® client newsletter. Strategy Snapshots™ is the best way to connect and access the latest Competitive Strategy articles, blogs, podcasts, and videos. Subscribe to Strategy Snapshots™ here - https://hubs.la/Q02_JbJR0 #Articles #CompetitiveStrategy #EvettField #Newsletter #Podcasts

🎄✨ Wishing you a happy holiday from the team at EvettField! ✨🎄 Have a wonderful festive season filled with joy, rest, and plenty of good times! We’ll be taking a break from 18 December 2024 and will be back on January 13 2025. Thank you for your support this year – here’s to a bright and happy holiday season for all! 🌟 #HolidaySeason #HappyHolidays #SeeYouIn2025

EvettField Partners Pty Ltd is excited to introduce our Integrated Online Marketing Campaign – B2B Brand Builder! 💻 Looking to invest in online marketing to attract new clients and grow your B2B manufacturing brand? Whether you're new to digital agencies, had past disappointments, or are handling marketing in-house, this offer is for you. ✅ Discovery Workshop: A two-hour session to uncover your business drivers and craft a customised campaign. 🗞 Content Creation: In-depth interviews transformed into articles for your website and social media. 🤖 Programmatic Advertising: Target decision-makers on the Google Display Network using insights from our discovery workshop. 📈 Monthly Progress Meetings: Regular reviews to track content engagement and buying intentions. 📲 Limited Availability: Only 10 clients for this pilot program. Interested? Contact us through a direct message or visit https://lnkd.in/dq-ycvpS #B2B #BrandBuilder #StrategySnapshots™

Presenting André Meyer from Meyer West IP as a proud member of the EvettField Partners Pty Ltd Approved Supplier Network. Meyer West IP is an IP law firm assisting clients to secure patent, trade marks and registered designs in Australia and abroad. The principals each have 20 years’ plus experience in IP law locally and internationally. André Meyer and his team work with small to medium businesses including manufacturers in agriculture, construction, engineering, medical and mining where the business is innovative and needs assistance to protect inventions (R&D output) and brands around the world. The EvettField's Approved Supplier network is a collective of hand picked suppliers, selected by EvettField based on their unwavering commitment to achieving client outcomes, extensive industry experience, personalised service, and quality obsession. For more information on the Approved Supplier Network, click here: https://hubs.la/Q02-H0q50 #ApprovedSupplierNetwork #B2B #PatentLaw

EvettField Partners Pty Ltd is excited to share our Integrated Online Marketing Campaign – B2B Brand Builder! 💻 Looking to invest in online marketing to attract new clients and grow your B2B manufacturing brand? Whether you're new to digital agencies, had past disappointments, or are handling marketing in-house, this offer is for you. ✅ Discovery Workshop: A two-hour session to uncover your business drivers and craft a customised campaign. 🗞 Content Creation: In-depth interviews transformed into articles for your website and social media. 🤖 Programmatic Advertising: Target decision-makers on the Google Display Network using insights from our discovery workshop. 📈 Monthly Progress Meetings: Regular reviews to track content engagement and buying intentions. 📲 Limited Availability: Only 10 clients for this pilot program. Interested? Call us on (02) 9299 8883 or visit our website on https://hubs.la/Q02-GK5j0 #B2BMarketing #BrandBuilder #StrategySnapshots™

Meet Chris Waters from Watershed Brand Lab, a valued member of the EvettField Partners Pty Ltd Approved Supplier Network. Watershed Brand Lab is a design studio specialising in brand identity and graphic design. With experience across construction, engineering, and manufacturing, Watershed transforms ideas into compelling, engaging designs with enduring and distinctive brand value. EvettField's Approved Supplier Network is a collective of hand-picked suppliers, selected by EvettField for their unwavering commitment to achieving client outcomes, extensive industry experience, personalised service, and dedication to quality. For more information on the Approved Supplier Network, click here: https://hubs.la/Q02-H17F0 #BrandIdentity #ApprovedSupplierNetwork #B2BBusiness

Uncovering the Invisible Buying Committee™: A Strategy for Manufacturing and Distribution Businesses For multi-generational, mid-sized B2B organisations in Australia and New Zealand, particularly in manufacturing and distribution, understanding buyer behaviour can be challenging. Many focus solely on decision-makers like procurement or project managers, assuming their approval is sufficient. Yet, real influence often lies with a broader group—the Invisible Buying Committee™. EvettField Partners Pty Ltd developed the Invisible Buying Committee™ to help businesses recognise and influence all decision-makers in a sale. These hidden influencers play a crucial role in the buyer’s journey, even if they aren’t directly involved in negotiations. Case Study: The Hidden Influencers A mine site planned to upgrade its service truck fleet. The vendor’s main contact was procurement, who focused on price and specifications. But other stakeholders—such as operations, safety, maintenance, and finance—all had significant influence. The operations manager was concerned with downtime, maintenance prioritised ease of service, and finance considered total cost of ownership. While procurement led the interaction, 80% of decision-making power lay with other departments. Without addressing their needs, the deal could easily have fallen through. How to Uncover Your Invisible Buying Committee™ 1. Map the Organisation: Identify departments beyond your main contact, such as operations, finance, and engineering. 2. Address Their Pain Points: Tailor your messaging to each stakeholder’s concerns. 3. Build Relationships Across Stakeholders: Engage with influencers by directing marketing efforts to their priorities. 4. Track the Decision Journey: Observe how departments interact with your offer. 5. Leverage Segmentation: Use market segmentation to anticipate which departments may be involved. Why This Matters Ignoring the Invisible Buying Committee™ risks losing deals. Even if your main contact likes your offer, lack of buy-in from other influencers can stall the deal. Addressing the needs of all stakeholders secures sales and builds long-term departmental relationships. Elevate Your B2B Sales The Invisible Buying Committee™ is a strategic approach to B2B sales. Engaging hidden decision-makers improves your success rate. EvettField has helped businesses crack this code, driving predictable, profitable growth. Ready to find your Invisible Buying Committee™? Set up a free 30-minute discovery call: https://hubs.la/Q02-Ghxt0 #B2BBusiness #InvisibleBuyingCommittee™ #StrategySnapshots™

The ACCC's landmark case against Qantas serves as a critical warning for service-based businesses. The $100M penalty and $20M compensation package highlight the consequences of breaching customer trust. Brands relying on advance bookings must prioritise transparent communication or risk both legal and reputational damage. Trust, once broken, carries both immediate and long-term consequences for brand loyalty. Is your business prepared for increased scrutiny of customer communications? Share your thoughts on how service-based businesses can better protect customer trust and compliance in the comments below. If you would like more detailed information on the ACCC's legal action against Qantas, read the full article here by Tony (Anthony) Cordato from Cordato Partners Lawyers - Business Law, Property Law and Tourism Law with marketing commentary by Michael Field from EvettField Partners Pty Ltd. https://hubs.la/Q02YjKMk0 For more articles on related topics, visit the Lexology library on the EvettField website. https://hubs.la/Q02YjM2v0 #BrandLoyalty #CustomerCommunication #Lexology #StrategySnapshots™ #TravelIndustry

Introducing the B2B Brand Builder package by EvettField Partners Pty Ltd.     Each B2B Brand Builder™ package is crafted to support your business in reaching its B2B audience with precision and impact using an advanced multi-channel advertising engine to maximise reach across selected digital platforms, connecting you with potential clients wherever they are. This approach creates a powerful lead generation system designed to fuel growth. 🔅 Basic Brand Package - Ideal for businesses looking to build their brand presence through quarterly in-depth interviews and expertly written articles, along with monthly campaign insights and digital lead generation.   🔆 Booster Brand Package - A step up, featuring bi-monthly interviews and articles, plus a robust content strategy that includes article summaries and monthly online lead generation campaigns for continuous growth.   ☀️ Bedrock Brand Package - Our most comprehensive package, delivering monthly interviews, articles, and a high volume of branded content summaries, designed for businesses ready to lead the market. Whether you are starting with the basics or ready for a fully integrated approach, EvettField has a B2B Brand Builder™ package to match the needs of your company. For a frictionless B2B lead generation engine, choose the level of support that’s right for your business.  🔗 Secure your spot—only limited spaces are available. Get in touch with the EvettField team today to find the right fit: https://lnkd.in/e8dTR7Uw    #B2Bbrandbuilder #EvettField #LeadGeneration