Who Gives A Crap

This is our very serious, very legitimate billboard in NYC. It reflects who we are and what we love the most: butts. You can see it in person (the sign, not the butts) and grab some free toilet paper! We'll be handing out rolls underneath this weekend - find us opposite the Barclays Centre.

Our customers could have chosen any toilet paper, but they chose one that donates 50% of profits to help build toilets. We can't thank them enough. But we'll try, Love Actually style (minus the creepiness, promise). And just because it's Christmas, we thought we'd share how much they've helped us raise to date. Thanks to our amazing community, we've donated... $18,070,060 AUD, aka $12,588,342 USD, aka £9,825,422 GBP, aka €11,266,595 EUR We can't give everyone a virtual high five or hug, so for now let us say, without hope or agenda, that to us, our customers are perfect - and you can find out more about our impact over here: https://lnkd.in/gtyhWWbr

Ho, ho, ho-ld on, what’s this? A new holiday tradition for the bathroom? Our limited edition Gnome on the Throne bamboo toilet paper is super soft, super loooong and lets you build your own festive gnomes! 🍄 Check out our limited edition rolls here: https://lnkd.in/gbmCM2Av

Day 1097 of not knowing what the num lock key does but not wanting to ask.

Place your bets on which can carry more jelly: our 100% recycled plastic garbage bag or [redacted] from the supermarket. Spoiler: eco-friendly products can also be super strong and leak-proof. 👀

"What's a toilet paper brand doing at SXSW?" is something we've been asked multiple times this week. But innovating and thinking outside the box has always been a big focus of ours. Or as we put it to the people of SXSW Sydney - dreaming big and farting loud. We're asking people who come by our activation to sit on the hot seat and tell us the innovation the world really needs. Apparently people have a lot of fart-related feelings… scientists, technology folks, hope you’re listening. Only one more day to come visit us at #SXSW and pick up a free loo roll, plus enter our dreamy bathroom giveaway. And if you'll indulge us, let us talk to you about the space for innovation in the toilet paper - and broader personal goods - industries.

Rolling into the weekend wondering how toilet paper (and me in a robe) could ever be front page news. Press like this helps Who Gives A Crap get the word out about our mission to give everyone in the world access to clean water and sanitation. If you want to hear the Who Gives A Crap origin story, my lack of empathy, the nuances of ‘crap’, or just some tasteful toilet puns have a read. A big thanks to Jenny Valentish for taking the time to chat about all things toilet paper, and to Jo Walker and the team for making this happen. https://lnkd.in/e_NKpW58

Huge news! We've launched a new line of rubbish*, compost and dog poo bags! You could say we're really leaning into the waste business… But really, we're so excited to offer another way to make your home a bit more sustainable. Made with 100% recycled plastic (rubbish) or plant matter (compost), these bags are designed with Mama Earth in mind. See more over here: https://lnkd.in/ge6-6DCb *Garbage bags, trash bags, bin bags - whatever you want to call them. Tomato, tomato, you know?

How many toilets does it take to change a lightbulb? We’re not sure, but we’ve helped build thousands of them (loos, not light bulbs). It was pretty special to visit our impact partner Water For People with our retail partner Waitrose & Partners not too long ago, to see the work they’re doing on the ground in Malawi. Water For People aims to provide every household, school and healthcare clinic with access to WASH (aka water, sanitation and hygiene) across 9 countries. And with our support, they’ve helped supply nearly half a million people with clean water and toilets - of which more than 83,000 were in Malawi.💧 Meanwhile, working with retailers like Waitrose is a super important part of getting our loo roll into more bathrooms, and in turn, boosting the donations we can share with our amazing impact partners. As Shakespeare once said: the more you go, the more we give. (Ok he did not say this. But it’s true, trust us.) A toilet might be a given for many of us, but you can’t underestimate the impact that access to a loo  - and to clean water - has on communities. The toilets shown here were photographed on our Malawi trip and decorated with reminders for their communities. The first image says, "The world is brighter with a toilet," and that’s exactly why we do what we do.

Normally we prefer number twos, but we're pretty proud of this. And also, a little fired up. We're big believers that business can be a force for good (for people and the planet) and can't help but imagine the massive global impact that would be possible if corporations donated more of their profits. Like, seriously. We haven't crunched the numbers, but 50% of profits from one of Australia's biggest conglomerates could do some serious good. So we challenge you, companies who care about the world, to knock us off the top spot next year. Forbes Australia