Let's cut through the noise. Yes, I'm openly and proudly pushing for more women in construction through affirmative action at Urban Core. And no, I'm not interested in debating whether that makes some people uncomfortable. 🤷♀️
The way I see it, our industry has been an old boys' club for far too long, and that hasn't exactly led to groundbreaking innovation, has it? 🤔
We're still using methods from 50 years ago while the rest of the world races ahead. You want to know why? Because we've been drawing from the same shallow talent pool, recycling the same tired perspectives. 🔄
At Urban Core, we're done playing it safe. We're actively seeking out women leaders and technical experts not because it's trendy, but because it's smart business.
Have you seen what happens when you put a diverse team on a complex construction problem? Magic. ✨ They question assumptions that have gone unchallenged for decades. They bring solutions that never would have surfaced in a homogeneous group.
The data backs this up, but honestly? I don't need studies to tell me what I see with my own eyes every day. Our gender-diverse teams consistently outperform traditional ones. They think broader. They solve faster. They connect better with clients who, surprise, surprise, aren't all men either. 😉
To those clinging to the "but we should only hire the best" argument - wake up. The "best" talent isn't all hiding in one demographic. By maintaining barriers that keep women out of construction, we've been shooting ourselves in the foot. We've been ignoring half the talent pool and then wondering why we can't fill positions with "qualified" candidates. 🤦♀️
So yes, we're using affirmative action. We're actively dismantling those barriers. We're creating clear pathways for women to step into leadership roles. And we're already seeing the results in our bottom line, our project outcomes, and our workplace culture. 📈
Don't like it? That's fine. Keep doing things the old way. Meanwhile, we'll be over here building the future of construction with the strongest, most dynamic teams we can assemble. 🌟
The industry is changing. You can either lead that change or get left behind.
At Urban Core, we've made our choice. 🔥
What will it be for you ? 👇🏻
#ConstructionInnovation #WomenInConstruction #DiversityInConstruction #FutureOfWork #LoveConstruction