Tourism Australia

Happy Holidays from Tourism Australia’s Managing Director, Phillipa Harrison, and the Tourism Australia team. We wish you a safe and festive season and look forward to working with you in 2025.

Read our Essentials newsletter this week for a message from Minister Farrell, JATA launches coral conservation program in Japan, StudiesUp Fair in Paris, and more… Read the newsletter here: https://lnkd.in/g-UGfUfQ Subscribe to Essentials here: https://lnkd.in/guFcSn5w #ComeAndSayGday  #SeeAustralia  #DestAus25

Our activity in the India market over the Summer of Cricket continues with fifteen celebrities and personalities from the Indian sport, entertainment, TV and film industries attending the first day of the Brisbane Test between Australia and India at the weekend. The group is being hosted in partnership with Tourism and Events Queensland. While here, they will have the opportunity to experience the world-class destinations and experiences Australia has off the pitch ranging from the Gold Coast and Sunshine Coast to the Whitsundays, Great Barrier Reef and Cairns in the Tropical North. These experiences will be shared with their social media followers back in India – reaching a combined audience of around 55 million! This activity will help make sure Australia is front of mind for all Indian travellers as they look for a destination for their next holiday. Ahead of the first Test of the Border-Gavaskar series we launched a special instalment of the Come and Say G’day campaign - 'Howzat for a holiday?' Find out more about the 'Howzat for a holiday?' campaign: https://lnkd.in/g8VZHdgx Visit our corporate site for the latest international market statistics: https://lnkd.in/eusUtURw #ComeAndSayGday #SeeAustralia Nishant Kashikar Madhu Pai

Read our Essentials newsletter this week for an update on our activity in Japan with Aussie Specialist Program agents, our presence at the International Luxury Travel Market in Cannes, our debut at the Travel Classics West conference in the United States, and more... Read the newsletter here: https://lnkd.in/gYp68XpW Subscribe to Essentials here: https://lnkd.in/guFcSn5w #ComeAndSayGday  #SeeAustralia  #DestAus25

Read our Essentials newsletter this week for an update on Australia on Tour New Zealand trade roadshow, new members to join the Discover Aboriginal Experiences collective, new Business Events international research, and more Read the newsletter here: https://lnkd.in/gDXhef-f Subscribe to Essentials here: https://lnkd.in/guFcSn5w #ComeAndSayGday  #SeeAustralia  #DiscoverAboriginalExperiences #DestAus25

This International Day of Persons with Disabilities, we’re highlighting the voices shaping a more inclusive future for tourism. Here’s what our speakers at Destination Australia had to say. “Travel is an immersive, multi-sensory experience that should be able to be accessed and enjoyed by everybody.” - Lisa McEwan, Vacayit “There’s a thirst to learn, but now is the time for action.” - Dylan Alcott OAM, AO “It’s not costly to be accessible. It’s costly not to be accessible.” - Ryan Smith, Access Agency Learn more about accessible tourism ➡️ https://lnkd.in/gYm4DHCP ID: A series of videos showing a panel discussing disability advocacy and accessible tourism at a conference, speaking to an audience. #IDPwD #AccessibleTourism #Disability 

We are happy to share our December Hot List! The warm weather is not the only thing heating in December with exciting new products making a splash around Australia including: • A new way to explore the magic of the Great Barrier Reef from above with Sunlover Reef Cruises and Zoom Helicopters;  • Sydney / Warrane's newest rooftop bar Joji, serving delicious Japanese-inspired dishes, cocktails and views; • The opening of three new Heyscape off-grid cabins in Denmark, Western Australia; • The announcement of Australia's first Mondrian Hotels on the Gold Coast, slated to open in 2025. Check it all out here: https://lnkd.in/ggKXYhYv   Find our media ready assets here: https://lnkd.in/gyQFkRny

Read our Essentials newsletter this week for an update on 'An Aussie Odyssey' content partnership with Condé Nast Traveler and The New Yorker, register for the final Industry Webinar for 2024, K-pop group release Australian travel content series, and more… Read the newsletter here: https: https://lnkd.in/gXtuV4rB Subscribe to Essentials here: https://lnkd.in/guFcSn5w #ComeAndSayGday  #SeeAustralia  #DestAus25

Our final Industry Webinar for 2024 will take place this Friday, 29 November at 11am AEDT. The webinar will include an update from Tourism Australia’s Managing Director, Phillipa Harrison. Special guest Keely Cat-Wells will also join the webinar. Keely is an Entrepreneur and Disability Rights Advocate committed to driving social, systemic, and economic change. Following the recent launch of Tourism Australia’s ‘Summer of Cricket’ campaign and CEO mission to India, we will also be joined by Nishant Kashikar, Tourism Australia’s Country Manager for India. Register to attend: https://lnkd.in/gb3K3JcX

Vale Lisa Ronson Yesterday we received the shocking and sad news that we lost our ex-CMO Lisa Ronson after she was involved in an accident on her beloved farm, Vale Hill House in Daylesford. Lisa was our CMO from 2015-2019 and was a transformational leader at Tourism Australia. During her tenure, Lisa oversaw the aquatic and coastal campaign, including signing Chris Hemsworth as an ambassador, the World’s 50 Best Restaurants Awards, our award-winning WHM campaign, Aussie News Today and the fantastic Un-discover Australia campaign in SSEA. But of course, her most high profile work was certainly the Dundee Superbowl campaign. Lisa moved to Coles as CMO after Tourism Australia and had recently joined Medibank. She was a prolific contributor to the marketing industry and passionate about great culture, great people and great work. Our thoughts, love and support are with Lisa’s husband Chris, her son Ben, and her friends and colleagues throughout the tourism and marketing industry.