Influence on our musical tastes peak at 13-14 years old. The music industry and brands have a lot to learn, especially how and where these fans want to engage, interact, and create. It's a huge missed opportunity for artists and their teams to lock in fans for life (Taylor Swift being the notable exception).
This miss is a big factor why the gaming industry is 800% bigger than the music industry (despite the universal love for music) and why companies playing in the now-hot fandom space are missing the mark.
If you work with artists or brands and are interested in the intersection of music, gaming, ai, and brands, find time to chat with Richard, Michelle and I at MusicBiz to find out how Splash can help!