Behind the brand: Our founder’s story 📖
It all started with a nail ... through the foot.
While working on a building site, Stacey had an unfortunate run-in with a nail while wearing the wrong type of footwear (yes .. ouch!). Afterwards, she went searching for a pair of functional and supportive women's safety boots and found ... nothing. Just bulky, uncomfortable "unisex" (aka men's) boots with zero personality, zero comfort and zero support.
Fast forward two years after that nail incident, and the first she wear safety boots hit the market - bright, bold and designed by a woman, for women. As the first female owned and led Australian brand to create safety boots just for women, Stacey gave working women the options they deserved. But ... she didn't stop there.
Over a decade later, Stacey is still in the thick of it, designing super safe, ultra supportive work shoes for women across all industries, and has now re-engineered that all day comfort and support into a range of lifestyle shoes too!
With each new pair of shoes, she’s pushing the boundaries of shoe tech and style, always innovating with the latest materials and advancements, and listening to the ever changing needs and feedback of our customers.
So we're proud to now say at she wear, we have got your back Monday through to Sunday.
📸 Stacey unloading the very first she wear container, 2013