This month we celebrated 25 years of providing strategic communication services to our clients in Australia and beyond. Huge thanks to all our valued clients, team members, Sefiani Alumni, Clarity colleagues, strategic partners, advisors and providers for all the support over the years. We've enjoyed every moment, including celebrating this milestone with you all. Be sure to follow the link below to view all the wonderful photos from our spectacular 25th Anniversary!
Sefiani, part of Clarity Global
Public Relations and Communications Services
Sydney, New South Wales 2,013 followers
Communication that matters in issues-rich environments
About us
Sefiani is a leading Australian communications agency that has built, enhanced and protected corporate and brand reputations over two decades. In January 2023 we became part of the Clarity Global Group. Our people are agents of change, positively influencing the way organisations and brands are positioned and perceived. We’re passionate about helping clients who are positive change-makers contribute to, or advocate for, a better future. We do this through communication that matters, at times that matter, in the channels that matter. We create impact by telling stories, building content and crafting ideas that get noticed. We’re an agency with a heart and our work reflects our values. We always do the best by our people, our clients and the community. And we’re committed to working on causes about which we care deeply, to bring about change for the better.
- Website
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http://www.sefiani.com.au
External link for Sefiani, part of Clarity Global
- Industry
- Public Relations and Communications Services
- Company size
- 11-50 employees
- Headquarters
- Sydney, New South Wales
- Type
- Privately Held
- Founded
- 1999
- Specialties
- Corporate brand and reputation management, Financial and investor communications, Building brand awareness, Employee communications, Strategic communications, Content Marketing, Issues management, Crisis communications management, Government relations, Social media strategy, Sustainability communications, Brand management, Public Relations, Media Relations, Digital strategy, Creative services, Public Affairs, and Government relations
Locations
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Primary
Get directions
228 Pitt St
Level 6
Sydney, New South Wales 2000, AU
Employees at Sefiani, part of Clarity Global
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Robyn Sefiani
President ANZ & Reputation Counsel, Australian PR Leader of the Year, Australian PR Agency of the Year - Sefiani
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Sean Aylmer
Presenter, Fear and Greed podcast; Director, Aylmer Anderson Content Consultancy
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Tina Peng
Director - Finance & Operations ANZ at Sefiani, part of the Clarity Global Group
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Daniela De Lucia
Senior Account Manager at Sefiani Communications
Updates
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We are incredibly proud to announce that Sefiani has partnered in a pro bono capacity with Royal Far West, as the children’s charity begins a year-long celebration of its 100th year this week. Robyn Sefiani, our agency Founder, who was raised in country NSW, reflected on Royal Far West’s dedication to improving the health and wellbeing of rural and remote children, and the vital role of the organisation in helping these children access essential health and development services. https://lnkd.in/eKiv5hSm
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To mark our anniversary last week, Robyn Sefiani and our global CEO, Rachel Gilley(She/Her), sat down with B&T's Tom Fogden. They spoke about everything from Sefiani's history to the road ahead and insights they are seeing in the industry, locally and globally. Read more about what they had to say here 👇
President ANZ & Reputation Counsel, Australian PR Leader of the Year, Australian PR Agency of the Year - Sefiani
Thanks Tom Fogden for the interview covering Sefiani, part of Clarity Global while our Clarity CEO Rachel Gilley(She/Her) was in town for Sefiani's 25th anniversary. https://lnkd.in/g9h5SvQ9
Resilient In Tough Times: How Post-Acquisition Sefiani Is Flipping The Script On Industry Downturn
https://www.bandt.com.au
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It was lovely to spend last week celebrating our agency's 25th anniversary. Robyn Sefiani, our agency founder and now ANZ President and Reputation Counsel, reflected on what she has learned, what she is proud of, and what she is excited about to mark the milestone.
President ANZ & Reputation Counsel, Australian PR Leader of the Year, Australian PR Agency of the Year - Sefiani
25 years ago I took the plunge and founded Sefiani Communications Group in the front room of our house. My son Mark Sefiani was then just 3 years old. There from the start, he absorbed a lot along the way and is now himself a skilled corporate communicator 😊 The catalyst for establishing Sefiani came when I declined a request to relocate to Asia and my role as Co-President APAC at Edelman was declared redundant – every cloud really does have a silver lining! At a celebratory event in Sydney last week, I had the opportunity to thank over 100 clients, colleagues and members of the Sefiani community for their valued contribution over many years. I reflected on Sefiani’s purpose, helping clients build, enhance and protect brands and corporate reputations, and how we’ve kept pace with significant changes in how communication is conveyed, received and shared. I also reflected on: SOMETHING I’VE LEARNT Definitely the value of enduring, trusting business relationships, including: - When former client Mark Veyret encouraged, no, pushed me in 1999 to start my own agency, and became Sefiani’s first client; - Longevity of ongoing corporate and individual client relationships, some exceeding 15 years; - Longevity of colleague relationships: 23 years with Nicholas Owens building a superb crisis and reputation practice now expanding globally; and 8 years with Tina Peng, the heart and glue that binds our team; - Former clients and Alumni, now lifelong friends and advocates for Sefiani. SOMETHING I’M PROUD OF: I’m immensely proud of the agency we’ve built, the quality of all our people and the quality and integrity of our work. And especially proud of our positive impact giving “voice” to the disadvantaged, helping make Australia a better society by: - Destygmatising intellectual disability through our work with Special Olympics Australia, breaking down barriers, building understanding and enabling people with ID to emerge from the shadows and tell their stories on national media; - Supporting courageous privacy campaigner Brieana Rose to get new legislation passed, making the taking and sharing of intimate images without consent a criminal offence; - Helping relentlessly bullied and socially-trolled First Nations child Quaden Bayles tell his true story on ABC’s Australian Story, to get his life back. SOMETHING I’M EXCITED ABOUT: While I’ve loved running my own business for 23 years, I’m excited about my new global role with Clarity, working with fabulous CEO Rachel Gilley(She/Her) who joined our celebrations last week from London, and the opportunities for Sefiani, part of Clarity Global clients as we expand our services. I’m also excited to see the careers of Sefiani colleagues flourish through global knowledge-sharing and expert leadership by Sefiani’s talented Managing Partner Amanda Galmes. Thank you to everyone who has contributed to our remarkable journey. I feel lucky indeed to have chosen this course and look to the future with optimism.
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It’s been a big year at Sefiani. We are so excited to celebrate all of our work with not one but three awards at the 2024 Communication and Public Relations Australia (CPRA) Golden Target Awards! 🥇 GOLD: Media Relations Campaign for "Volvo Trucks: Driving change in Australia’s electric trucking sector" with Volvo Group 🥈 SILVER: B2B Campaign for "Helping Australia ‘Reimagine Legacy’ ahead of the nation’s biggest ever intergenerational wealth transfer" with Generation Life - Outthinking today. And… We're incredibly proud of our very own Managing Partner Amanda Galmes for taking home the 🥇 GOLD for Leader of the Year! These wins, along with being shortlisted in two other categories; NFP Campaign (helping communicate the rebranding of and advocacy by Families of Veterans Guild) and Medium Agency of the Year, are a testament to the dedication and creativity of our incredible team, and the strength of our partnerships with our clients. Congrats to all of the other finalists and winners, and thank you CPRA for the acknowledgement! #GoldenTargetAwards #CommunicationsThatMatter #AgentsofChange
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Reputations have never been more important, nor under more scrutiny, than now. As a result, Sefiani’s market-leading crisis and reputation management services, delivered over 25 years, have never been in more demand. In the past year alone, we have helped clients across all industry sectors successfully navigate crises including: a global IT outage, cyber and privacy breaches, corporate cultural issues and workplace misconduct (including sexual harassment, racism and bullying), personal crises for high profile individuals, aviation incidents, business failures and alleged modern slavery. As many of these crises attracted global attention, our crisis management experts Robyn Sefiani, President ANZ & Reputation Counsel at Sefiani and Nicholas Owens, President of Corporate and Crisis Communications at Sefiani were prompted to activate a global, follow-the-sun crisis response and management capability within our parent firm Clarity Global. After several months of planning we are delighted to announce the Clarity Global Crisis Council, comprising crisis and reputation experts in key markets around the world to provide immediate and seasoned crisis response and reputation management whenever and wherever it’s needed. Read about the Clarity Global Crisis Council on the Clarity Global website, including more information about our members, locations and comprehensive services: https://lnkd.in/eiUid5yM Also feel free to directly reach out to Robyn Sefiani or Nicholas Owens if you would like to discuss how we can help build reputation resilience in your organisation with a free one-hour reputation consultation.
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Australian brands are lagging behind rapidly evolving stakeholder expectations. Without genuine insights, many businesses risk disconnecting from their audiences and potentially eroding trust. The 2024 Sefiani Communication that Matters Report, Reputation Relevance: Evolving the Corporate Self unpacks this issue with new data, exclusive insights from Australian communications leaders Patricia Routledge (she / her / hers) Stephen Maher Josh Drayton, award-winning case studies and an actionable model for driving impact through purpose. Read the report for more information on how to: ▪️ Define your vision, mission, and purpose ▪️ Balance heritage and reputation relevance ▪️ Measure the impact of your purpose-led activities Download ‘Reputation Relevance: Evolving the Corporate Self’ today, and reach out with any questions, or if you want Sefiani to empower you to build reputation relevance. https://lnkd.in/g75R-unb #CommunicationThatMatters #BrandPurpose #ReputationRelevance #Impact
Reputation Relevance - Sefiani
https://insights.sefiani.com.au
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Sefiani, part of Clarity Global, is excited to share that we have been shortlisted in five categories of the Communication and Public Relations Australia’s 2024 Golden Target Awards. The award categories include: 🏆 PR Agency of the Year, Medium-size 🏆 PR Leader of the Year: Amanda Galmes 🏆 Best Media Relations Campaign: For our work with Volvo Group Trucks driving change in Australia’s electric trucking sector 🏆 Best B2B Campaign: For our ‘Reimagining Legacy’ campaign with Generation Life - Outthinking today., helping financial advisers prepare their clients for the nation’s biggest ever intergenerational wealth transfer 🏆 Best NFP Campaign: For our work with Families of Veterans Guild, supporting the rebranding of the organisation and its advocacy work. We're so grateful for our incredible team at Sefiani, who give their best every day for our clients. Their hard work and dedication make Sefiani a unique and special agency to be a part of. Good luck to everyone who was shortlisted. #GoldenTargetAwards #PRagency #CPRA
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Exciting News at Sefiani! 🎉 We are thrilled to announce three promotions and welcome two new hires to our high-performing team. Over the past 18 months as part of Clarity Global, Sefiani has diversified the clients we partner with and the services we offer, which brings exciting new opportunities for our people to stretch and grow their skills. This growth reflects our continued commitment to exceptional client services and team development. Congratulations to Aprille Lim, Luke Ireland and Shannon O'Mara on their well deserved promotions. We warmly welcome Aileen Bodart and Sam Schmaltz to the Sefiani team. We look forward to seeing everyone flourish in their new roles! https://lnkd.in/gt8PRmZM
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Life is unpredictable, and asking if someone is okay shouldn't be restricted to just one day a year. That's why at Sefiani, we regularly check in with each other, not just on RUOK Day. Yesterday afternoon, Team Sefiani came together to engage in a variety of fun and interactive activities (including a planking contest!) to celebrate our team, share tips on managing stress, and discuss approaches to initiating life-changing conversations. A heartfelt thank you to everyone who participated and brought such positive energy to make the session a success. We hope we can inspire other teams to check in on each other, spread kindness, and cultivate a workplace where everyday feels like RUOK Day.💛 If you or anyone you know is struggling, please review the below resources: Lifeline Australia: 13 11 14 Beyond Blue: https://lnkd.in/gcjEdtC To learn more about how you can make a difference, visit http://www.ruok.org.au/ #RUOKDay #Sefiani #MentalHealthAwareness
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