Busy month? You bet! We’ve had a blast this October—check out what’s been happening in the Prime100 world. 🐾
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About us
Almost a decade ago, Tzena Naarden with her father, Ray Rivett, and their family friend, Michael Pond, created an Australian family business that provides effective solutions for pets’ dietary needs. Prime100 has grown exponentially, and we are continuing to build a comprehensive range of functional protein diets available through our veterinary and retail partners. Our products are scientifically backed and developed alongside veterinarians, dermatologists, and nutritionists, ensuring the highest quality and efficacy. Proudly Australian-owned and made, we use only the finest ingredients and offer a 100% satisfaction guarantee.
- Website
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http://www.prime100.com.au
External link for Prime100
- Industry
- Food Production
- Company size
- 51-200 employees
- Headquarters
- Derrimut, VIC
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Vet recommended Pet Food, Single ProteinTreats, Single Protein Diets, and Single Protein BARF
Locations
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Primary
Get directions
40 Buys Ct
Derrimut, VIC 3030, AU
Employees at Prime100
Updates
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What a week it’s been for the Prime100 team at the Greencross Wellness Symposium. 💪 We had the chance to connect with the Petbarn team, share exciting updates about our growing product range, and even take to the big stage for a Learning Centre presentation. The feedback from the store teams was fantastic—nothing better than hearing how our partnership with Petbarn and our Single Protein Diets are making a difference. Oh, and yes, we managed to squeeze in some quality time cuddling puppies too! 🐶 Who could resist? #Prime100 #Petbarn Greencross Pet Wellness Company
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That’s a wrap on the Petstock Conference in the beautiful Hunter Valley! 🏞️ It was an incredible opportunity to connect with the team, share exciting updates, and celebrate everything we love about pets and this amazing industry we’re proud to be part of. The cherry on top? Being awarded Large Key Business Partner of the Year! 🏆 Big thanks to Petstock for this recognition—it reflects the dedication of both the Petstock and Prime100 teams working together to make pets healthier and pet parents happier. 🐾 #Prime100 #PetstockConference2024 #AwardWinner #PetNutrition
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We recently had the privilege of filming with three veterinarian experts to take a closer look at the benefits of Single Protein Diets. At Prime100, our mission is to create diets that allow dogs to live their healthiest and happiest lives. Single Protein Diets play a key role in this mission, particularly for dogs with food sensitivities and digestive issues. We're incredibly proud to be vet-recommended and trusted by pet parents nationwide. 🩺 👩⚕️👨⚕️ In the first episode of our new series, Vets Dish On, Dr Mina (Armina) Cassimatis, Dr Jacqui Ley, and Dr Alex Moore share their professional insights on why Single Protein Diets are so beneficial for dogs. You can watch the full episode over on our YouTube channel 📺 https://lnkd.in/gxHk5EkR Big thanks to the team over at Guerrilla for helping us bring this to life 👏
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Check out our latest campaign featuring veterinarian Dr Lisa Chimes! 🎬 We're excited to showcase what makes Prime100 different – fresh, Australian-made food trusted by vets and loved by dogs. 🐾
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We're looking for our next Sales & Training Superstar 🌟 Passionate about pet health? Apply now. 🔗 https://lnkd.in/gqmUNV5P
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Join the Prime100 team! 🐶 We're on an exciting growth journey and looking for a talented and enthusiastic individual to join our Sales Team as a Sales Support Officer. This newly created role is based at our head office in Derrimut, in Melbourne's western suburbs. Why Join Us? ⭐️ Be part of a rapidly expanding company. ⭐️ Work in a dynamic and supportive environment. ⭐️ Play a crucial role in our sales team. ⭐️ Help make pets healthier and pet parents happier. If you're passionate about pets and want to thrive in a dynamic, fun-loving team, apply today 🔗 https://lnkd.in/gGsvdPrj
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Our incredible founder, Tzena Naarden, recently caught up with The Australian to discuss the Prime100 journey. Click the link to read the full article 👉 https://lnkd.in/g5zcAHcj
In May 2021, entrepreneur and Prime100 founder Tzena Naarden and her father Ray Rivett sold a controlling stake in the premium pet food brand to a private equity firm - a move that valued the business at over $150 million and changed Tzena’s life forever. This milestone marked the culmination of seven years of dedication, transforming Prime100 into a leading player in the pet food industry. Read the rest of the story by Damon Kitney in The Australian below https://lnkd.in/g5zcAHcj
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The Prime100 Team ready and excited for an eventful week at The Australian Veterinary Association Conference 2024 in Melbourne. 🙌 #Prime100 #AVA2024 #AustalianVeterinaryConference
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