Plus Company

What a fantastic year it’s been! ✨ Wishing you all wonderful holidays and end-of-year celebrations. We’ll be closed from December 21st to January 2nd to let our team enjoy family time and come back refreshed for an exciting new year ahead. See you in 2025!

La publicité sur les plateformes de streaming : un défi d’équilibre. L’arrivée de ces nouveaux placements publicitaires transforme assurément les habitudes des utilisateur·trice·s, mais aussi la stratégie média des annonceurs. Paul G., VP, analytique et insights, aborde ce nouveau phénomène dans une entrevue avec le Grenier aux nouvelles, où il met en lumière l’importance de trouver le bon dosage pour préserver une expérience d’utilisation optimale tout en générant des revenus. Pour lire l’article complet : https://lnkd.in/e3RGj7vr  - Streaming Platforms and Advertising: Striking the Right Balance The introduction of these new advertising placements is undeniably transforming not only user habits but also advertisers' media strategies. Paul G., VP, Analytics and Insights, explores this emerging phenomenon in an interview with Le Grenier aux nouvelles, emphasizing the need to find the right balance between revenue generation and maintaining an optimal user experience To read the full article, visit here (French only) : https://lnkd.in/e3RGj7vr

🚨 58% of senior marketers voiced their frustration with outdated research methods, according to our latest Statista survey. The old ways of measuring audience engagement just aren’t cutting it anymore. ✨ Move from guesswork to AI-driven measurement. See how brands are: ✅ Increasing cost efficiency by 51% ✅ Boosting media effectiveness by 50% ✅ Turning data into dynamite for maximum ROI 📈 Learn more: https://bit.ly/48Ozqlo #AIinMarketing #CreativeEffectiveness #MarketingInnovation #DataDrivenSuccess

As 2024 winds down, Media in Canada highlights Karine Courtemanche, Executive Vice President, Plus Company and President, Media group. From the unexpected Omnicom-IPG merger to the game-changing potential of synthetic populations, Karine breaks down the year’s major shifts, the power of agility and innovation, and why smart, balanced investments are critical for future growth. A must-read for those looking ahead to 2025! Read more: https://bit.ly/3DeN8SU - Alors que 2024 touche à sa fin, Media in Canada donne la parole à Karine Courtemanche, vice-présidente exécutive, Plus Compagnie et présidente, groupe média. Entre la fusion Omnicom-IPG et le potentiel des populations synthétiques, Karine revient sur les grands bouleversements de l’année ainsi que l’importance de l’agilité et des investissements équilibrés pour assurer une croissance durable. De quoi bien préparer 2025! Pour découvrir l'article complet (en anglais) : https://bit.ly/3DeN8SU

AI's rapid evolution can evoke both excitement and fear, but addressing leadership concerns is essential to bridge the gap and unlock the full potential of AI across organizations 🤔 In this new Marketing News Canada article written by Michael Cohen, our Chief Data Analytics Officer, and Crystalyn Stuart-Loayza, Chief Digital Officer at Citizen Relations and Mekanism, learn more about this phenomenon known as "sandwich effect", where mid-level professionals eagerly adopt AI, but VPs show more hesitation. 👀 Together, they explain the main reasons around this fear and how to address this gap! Learn more: https://bit.ly/3Dj4rSY

🗣️ “It comes down to AI unlocking this new power of connection that has been a really broken part of our category for a pretty long time. Historically, experiments have been done in silos as opposed to really integrated, fulsome motions that let us test and experiment with all facets of a program and have real-time learnings.” explains Crystalyn Stuart-Loayza, Chief Digital Officer at Citizen Relations and Mekanism. Check out the latest MarTech article where Michael Cohen, our Chief Data Analytics Officer and Crystalyn Stuart-Loayza delve into how AI serves as a powerful tool to analyze and measure creative impact on a deeper level. 💡 Read more: https://bit.ly/3VBqTx3

🚨 Today is webinar day! Discover how AI is revolutionizing creative effectiveness with insights from our latest Statista research. 🔍 Join us for an exclusive webinar featuring two of the industry’s brightest minds: Crystalyn Stuart-Loayza, Chief Digital Officer at Citizen Relations + Mekanism and Michael Cohen, Chief Data Analytic Officer for PlusCompany. We’ll dive deep into the Creative Effectiveness Flywheel, a groundbreaking approach to creating, analyzing, and optimizing content with agility and precision. Register now: https://bit.ly/3OLAb5t #AIinMarketing #CreativeEffectiveness #Innovation #MarketingWebinar

🤔 Marketing measurement woes got you guessing? Find out how much it’s holding you back. Our Measurement Checklist helps you pinpoint the gaps—and the grind. 📝 Score yourself now: https://bit.ly/41ycpln #MarketingMeasurement #AIinMarketing #ProductivityBoost #Innovation

🌟 2025 is almost here! How will creative strategy change next year? 🌟 Join us on Wednesday for an exclusive webinar featuring Crystalyn Stuart-Loayza, Chief Digital Officer at Citizen Relations + Mekanism and Michael Cohen, Chief Data Analytic Officer at PlusCompany. 🔍 What’s on the agenda? Discover how AI is reshaping creative effectiveness with insights from our latest Statista research. Learn about the Creative Effectiveness Flywheel—a game-changing approach to creating, analyzing, and optimizing content faster and smarter. Key takeaways: ✅ Fill critical gaps in AI adoption for creative strategies ✅ Unlock insight accessibility to amplify every campaign ✅ Drive innovation in real-time with agile AI-powered teams 🗓️ Date: Wed, Dec. 11 ⏰ Time: 3:15 p.m. EST 🌐 Register now: https://bit.ly/3OLAb5t #AIinMarketing #CreativeEffectiveness #MarketingWebinar #Innovation

🎙️ Our latest podcast episode on AI and marketing is now available! 🗣️ We're discussing AI and the agencies of the future, and how to fully adopt AI tools. In this episode, CEO Brett Marchand speaks to Michael Cohen, Plus Company's Chief Data & Analytics Officer, and Crystalyn Stuart-Loayza, Chief Digital Officer at Citizen Relations and Mekanism. 🤔 They also talk about the real possibilities are for AI in marketing. ✨ Watch the latest episode here - it's 30 mins you won't want to miss! https://bit.ly/3D4t7yr