Medium Rare Content Agency has had a stellar year, according to Managing Director Nick Smith. In an interview with Mediaweek Australia, he shares highlights from the last 12 months, including forging new partnerships with iconic brands such as Australia Post, Flybuys, Country Road Group, L'Oréal, and Tourism and Events Queensland, while continuing long-term collaborations with Coles Group, Qantas, David Jones, Commonwealth Bank, and Bunnings. Nick shared his thoughts on the agency’s success: "Brands trust us to navigate and protect their presence in these emerging channels while skillfully adapting to the unique nuances of each platform." Read more here: https://lnkd.in/g66Rc9RD
Our managing director Nick Smith is interviewed in Mediaweek Australia today about the 'special sauce' behind the stellar year that Medium Rare has had. Over the past 12 months, the agency has worked with Australia Post, Flybuys, Country Road Group, L'Oréal ANZ and Tourism and Events Queensland, as well as long-term clients such as Coles Group, Qantas, David Jones, Commonwealth Bank and Bunnings as a strategic partner creating and growing owned media networks for brands. “The scale of what we’re doing in content marketing for big Aussie brands is quite unique in the market. These ecosystems are becoming increasingly important for blue chip companies in the ever-fragmenting media landscape.” "We also offer other services in the supply chain of an owned media network, such as helping drive sales from your engaged audience or monetising the audience via brand partners or advertisers, demonstrating a genuine return on investment in owned media and content marketing." Smith credits the Medium Rare team as the real star this year, and always. "The team is our special sauce, and continually raises the bar on the scale and type of projects they are doing for our clients.”