Hello Social

Let the celebrations begin. Thank you for a fabulous year. Big love from the Hello Social crew 💛

What a way to finish our best year yet. All agency year in review presentation. Kris Kringle. Glorious harbour party. See you in 2025 for more even more #CreativeIntelligence

We’re pleased to share that Hello Social has been awarded top spot as both Social Media Agency of the Year and Influencer Marketing Agency of the Year by Campaign Asia-Pacific in Singapore overnight - the world’s most respected agency of the year awards program. A huge thanks to our team, partners and clients. Undisputed champs! Thanks for the shout-out Alex Volkanovski, class knows class 🫶🏽

New work for Audible. Take a page out of Fitzy’s audiobook this road trip season and stop the “are we there yet's” dead in their tracks. Restore peace and screen-free wonder with Audible – Australia’s greatest range of audiobooks for kids, and just as importantly, their parents. Rollout includes social ads, social editorial and influencer gifting extension. ECD Daniel Fryer GAD Nicola Hanlon Social Lead Ben Stavert Social Manager Samantha Crooks Editorial Creator Alessandro Zotti Talent Lead Melissa Woodward Influencer Lead Danielle Currie Production Heckler HQ

Now this is pretty special. 15 nominations at the AiMCO – Australian Influencer Marketing Council awards. The best part of all… these nominations came from all corners of the agency: Uber, Kimberly-Clark, Unilever, Paramount Pictures. A huge thanks to our partners, and of course, our team. Talent-led marketing, including creator, influencer and celebrity partnerships, have always been a leading competency at Hello Social. While our ambition and capabilities stretch well beyond this discipline, our mission to push “those with influence” into the world's best ideas remains steadfast. As the talent industry focuses on scale and transactional efficiency through technology and acquisition, Hello Social has doubled down on quality, creativity and effectiveness. Whether its integrating influencers into a world first overnight period testing lab at the Ovolo Hotel to drive product efficacy for U by Kotex, or working with Mary Fowler to support community sporting teams in new regions where Uber Reserve is rolling out, we’re pleased to see our approach is not only being recognised but is delivering for our clients. The calibre of entries across the award program this year are next level. We can’t wait to celebrate with our industry and all the amazing agencies and creators on the night.

New work alert: Hello x Uber Eats "Get Almost Almost Anything" digital suite. Nothing says top-up shop quite like leftovers contemplating what's next in life. Which one is your favourite? In partnership with electriclime° & EssenceMediacom.

Hello Social is “Only for the Brave”. Fabulous showing at AdNews Australia Agency of the Year shortlist stage.

In a world where societal taboos often silence discussions about periods, we've partnered with U By Kotex and Flex Mami to empower individuals to break boundaries and pursue their questions without limits. The ReFlex x U By Kotex Period Talk Campaign aims to break the silence and spark genuine conversations on period comfort, protection, and progress. Leveraging Flex Mami's successful "Talking Card" concept, we created a period edition, featuring thought-provoking questions that dismantle taboos around periods. The cards encourage menstruators to share their experiences openly, and the response has been nothing short of inspiring: the cards have sold out twice, with the third release currently in print. The feedback from educators, parents and students has been overwhelmingly positive. Backed by insights from a commissioned study into period discomfort, this campaign solidifies U By Kotex’s role as a trusted provider of comfort and protection that keeps people moving forward, regardless of the time of month. We’re proud to be part of this movement toward greater period positivity and progress! 🌟 #UByKotex #Ultrathins #FlexMami #PeriodTalk

Introducing Hello’s 2024 touch football team, “Can’t Touch This”. We’re glad the new kit finally saw the light of day after a hefty holdup in customs. Assuming the affixed delivery label addressed to “can’t touch this”, caused some chaos at Port Botany dispatch. Anyhoo, great to see our 35 person squad depth on full display last night with only 9 of our best and fairest actually showing up 😅 After two rounds, let’s just say the only way is up 💛 Stay tuned for updates.

One for the ages! Exciting to see our Paramount+ “1923 Operation Moonshine” campaign take out Bronze for best social/influencer campaign at the Global Entertainment Marketing Academy Awards. Not bad for a pure gifting campaign with zero dollars spent on talent! The awards program stands as the pinnacle of recognition for exceptional accomplishments in television and streaming entertainment marketing. It pays tribute to the campaigns that shape and define brands, captivating global audiences and celebrating creative and strategic genius from media companies and agencies around the world. Congratulations to all the other winners and many thanks to our friends at Paramount+, Wavemaker ANZ & Archie Rose Distilling Co.