🚀 Exciting news! 🚀 We’re thrilled to announce that GGWP, backed by a powerhouse consortium including Flying Fox Ventures, Scale Investors Pty Ltd and Startmate, is taking a major leap forward with a new AI powered influencer marketing product and a newly appointed UK leadership team. Over the past few years, our expertise in building technology for influencer marketing in the gaming industry has achieved remarkable success with brands like Casio, Unicef, Warner Music, Ubisoft, EA Games, and Logitech. Our new AI powered tool has been designed to dramatically improve influencer marketing efficiencies; called the Brand Alignment Machine, BAM! for short, it will be available to brands and agencies to power influence across multiple categories, not just gaming, such as sports, beauty and fashion. And now, we’re ready to power up influencer marketing on a GLOBAL scale, starting with our first international market: the UK! Appointed as UK market advisor is Martin O'Boyle, a media consultant and agency senior leader with over 25 years expertise in media, data and ad tech. Martin says “Influencer marketing is forecast to be a $52 billion global industry by 2028, yet research tells us that 60% of marketers still have trouble finding the right talent for their briefs. I see enormous value in GGWP’s tech products and industry expertise to help solve this problem and the UK market represents a prime opportunity to capitalise on this growth”. Joining the UK team as head of Business Development is Nikola G., a seasoned Client Services Director and former founder of London Marketing Agency Four One, with expertise across all consumer categories and deep knowledge of digital marketing technologies. “We know that categories such as sports, beverages, technology, automotive and fast food resonate strongly with this community. With 42% of gamers saying they’ve bought a product or service recommended by their favourite gaming streamer it’s not hard to do the maths on the size of the opportunity in connecting brands with gaming content creators to produce authentic consumer engagement and experiences.” comments Nikola. If you’re a brand or agency interested in leveraging our cutting-edge AI tool or connecting with gaming influencers, let’s connect! Reach out to learn more about how BAM! can transform your influencer marketing strategy. #InfluencerMarketing #TechInnovation #Gaming #AI #MarketingTech #GlobalExpansion #BrandAlignmentMachine #GGWP
About us
Matching brands to the right gaming influencer EVERY time, using the latest A.I technology.
- Website
-
https://ggwpacademy.com/
External link for GGWP Academy
- Industry
- E-Learning Providers
- Company size
- 2-10 employees
- Headquarters
- Sydney, NSW
- Type
- Privately Held
- Founded
- 2018
- Specialties
- esports, Gaming, Influencer Marketing, marketing, Digital Marketing, Influencer, Twitch, YouTube, Content Creators, and TikTok
Locations
-
Primary
Get directions
Sydney, NSW 2000, AU
Employees at GGWP Academy
Updates
-
Did you know that #Influencer #marketing will be a $52B industry by 2028?🔥 And that 60% of #marketers still have trouble finding the right talent for the job?🔎 GGWP has created a world first A I model that will be a matchmaking beast 🧟♀️. We're aiming to solve this problem for #brands and #agencies everywhere 🌏 Get in touch if: - Your brand is interested in owning its category with the global or Australian gaming audience. or - Your agency is interested in our gamechanging AI model
-
-
Did you know that gamers make up 3.6B people worldwide... and globally, FEW brands access this audience with success. This is a MASSIVE untapped audience with little to no category owners. GGWP specialise in helping non endemic brands activate in the gaming sector and become category owners. If you have a brand in one of these industries, get in touch for a consultation! 🔥 Snacks & Beverages 🔥 Personal hygiene & FMCG 🔥 Fintech & Finance 🔥 VPNs & Telecommunications 🔥 Beauty & Skincare 🔥 Fast food & Delivery services 🔥 Subscription products & Apps 🔥 Insurance & Energy 🔥 Pop culture, Media & sports 🔥 Music
-
-
We're at #UNSW today, attending MAIPOS along with some amazing startups! Learning all things M&A, IPOs and Exits
-
-
Ready to level up your marketing strategy? 📈 In the past 3 years we've helped our clients achieve some great marketing results; #1 - 254% ROI #2 - SOLD OUT a watch < a week #3 - Raised 60k for a charity #4 - Insanely popular events Gaming audiences are relatively untapped by mainstream and non endemic brands. This is your sign (⚠️) to reach out and OWN your category in the gaming audience. DM us now or email support@ggwpacademy.com #Brananagement #marketing #advertising #brandstrategy #gaming #esports #influencers
-
-
Stoked to have such amazing investor support. 🤜🤛
As we continue into another week, we continue to praise the awesome women leaders that Euphemia has invested in and partnered with (be it company founders, execs and staff, or fund partners). It's not just on IWD that we're stoked to share a seat at the table and discuss the Australian startup scene with these inspiring individuals. We also strive to support as many female founders as we can. And of course, a big shout out to our very own, Judy Anderson-Firth. We couldn't do this without you. Here's to another year (and many more) of working and learning and changing the world together: Jodie Imam Aprill Enright-Allen Rachel Yang Marnie Baker Erin Davis Beth Chapman Jacqueline Garrett Jodie Mlikota Piruze Sabuncu Amanda Hjorring Rachael Neumann Kylie Frazer Kate Morris Donna Johnson Natalie Adomait Phoebe Harrop Robyn Denholm Samantha Wong Marisa Warren Kate Vale Cheryl Mack Catherine (Cat) Long Joanna Auburn Samar Mcheileh Chelsea N. Vicki Stirling Jay Curtin Kate O'Keeffe Fiona Triaca Jackie Vullinghs Elicia McDonald Helen Norton Sarah Merrick Jo Parker-Swift Shahirah Gardner Eileen Burbidge Malin Posern Grace Brown.