Digital Alchemy

Your marketing automation platform is up and running—but are you truly seeing the value you expected? For many businesses, the post implementation phase reveals hard truths. The pain of unmet expectations often stems from one critical flaw: the data. Even the most advanced platforms can’t deliver without real time, consistently structured data. What you’re left with isn’t automation—it’s a cycle of manual intervention and diminishing returns. In his latest thought piece, Regan Yan explores moving from implementation to impact. He shares five focus areas to break through roadblocks. Read the full article to discover actionable insights for turning your investment into measurable success: 🔗 https://lnkd.in/g9EQZJRe As we step into 2025, the question for business leaders isn’t, “What’s next?” but, “How do we optimise what we already have to drive long term value?” 🤔 #MarketingAutomation #DataDesign #CustomerCentric

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🌟 Proud moment for Digital Alchemy! Our very own SHARATH K THAMMANNA l, Salesforce Marketing Champion, had the privilege of attending the "Data Cloud Partner GTM Readiness Bootcamp" in Singapore, hosted by Salesforce. This event was packed with insights into Salesforce Data Cloud and its game-changing potential for AI-powered customer experiences. Key highlights include: ✨ Building actionable use cases by understanding the Data Cloud Sales Cycle. ✨ Competitive strategies to stand out in today’s landscape. ✨ Deep diving into the Data Cloud consumption model and design factors. We’re grateful for the opportunity to connect and collaborate with some of the brightest minds in the ecosystem. Together, we're exploring new horizons in #AI and #CustomerExperience. 🚀 Let's keep innovating and driving meaningful impact! #DataCloud #Agentforce #Salesforce #DigitalAlchemy

Holiday inboxes are filling up fast—how will your email campaigns stand out? It’s not just about flashy designs or discounts. It’s about creating emails that connect, engage, and drive results. 💡 Did you know personalized emails generate 6x more revenue than generic ones? Or that 61% of emails are opened on mobile devices? Our latest infographic shares: ✨ Key consumer insights to shape your strategy ✨ Simple design tips for mobile-friendly, eye-catching emails ✨ Personalization and content strategies that convert Let’s make this holiday season your most impactful yet. Check out the infographic and start crafting emails that truly deliver 👉 https://lnkd.in/gZ26Qdzd

Digital Alchemy celebrates 21 years of innovation and growth this November 🥳 🎂 Over two decades, one thing has remained clear: while technology evolves rapidly, the real drivers of success are people — their creativity, strategy, and ability to connect on a human level. As automation and AI continue reshaping industries, the question isn’t whether these tools will replace us, but how we can adapt to work smarter. In marketing, this means shifting from operations to orchestration, using technology to amplify what we do best: think creatively and connect meaningfully. In Regan Yan's latest thought piece, he explored Japan’s fascinating automation story and what it teaches us about the role of humans in an increasingly automated world. As automation continues to evolve, our role is shifting — not to be replaced but to orchestrate and optimise in ways that only people can. Get more insights here 👉 https://lnkd.in/g6vfbe7P As we approach the holiday season and reflect on how we work, let’s remember: the tools we use are powerful, but it’s our human touch that makes the real difference. #ThoughtLeadership #MarketingAutomation #DigitalStrategy #Innovation #HumanConnection

¿Listo para transformar tu marketing y superar las expectativas de tus clientes? ¡No te pierdas este increíble webinar de #SAS! En este evento exclusivo, aprenderás a: ✅ Crear conexiones auténticas: Descubre cómo identificar y segmentar audiencias basadas en datos y comportamientos en tiempo real. ✅ Hiperpersonalizar experiencias: Optimiza campañas con SAS Customer Intelligence 360 y GenAI, logrando interacciones únicas y relevantes. ✅ Incrementar tu ROI: Implementa estrategias efectivas que conviertan datos en resultados tangibles. 🗓 Fecha: Martes 26 ⏰ Duración: 30 minutos 📍 Regístrate ahora: http://2.sas.com/6041s2DcS Si al final de webinar quisieras tener una sesión de consultoría sobre el manejo de segmentos y audiences en tu empresa, agéndala aquí: https://lnkd.in/gVJYdRiJ ¡Es tu oportunidad para revolucionar tus estrategias y liderar en un mundo digital! 🚀 #SASCustomerIntelligence360 #MarketingEstrategico #GenAI #ROI #Webinar #AutomationByDesign

📢 Retail Media Webinar in partnership with SAS & Nexta.io "The Future of Ad-Tech is Here!" Make sure to attend it on November 21st. RSVP: https://lnkd.in/gHtYES2A

In an era where automation and AI are reshaping the marketing landscape, we must ask ourselves: Are we sacrificing creativity and diversity for efficiency? Regan Yan shares his thoughts on the delicate balance between leveraging AI’s power for hyperpersonalisation and preserving the unpredictable spark of human creativity in his latest thought leadership piece: https://bit.ly/3YQizLD While AI offers remarkable opportunities, true innovation often stems from human fallibility and serendipity. As we embrace this new marketing frontier, the challenge lies not in whether to adopt AI, but in how to ensure our strategies remain vibrant and human-centric. Ultimately, will it be the machine or the human touch that establishes genuine connections?

Highlights from #SASMarTechConnect in Vienna! Last week, we had the honor of joining the #SASMarTechConnect event in Vienna, Austria. It was an incredible two days of innovation, knowledge sharing, and networking with marketing leaders across the EMEA region. Our CEO, Regan Yan, led an insightful session on "Automating towards Hyperpersonalisation. " He discussed how automation is transforming the way brands deliver hyperpersonalised experiences at scale, emphasising the role of data and intelligent decisioning to meet customers’ unique needs in real time. Key takeaways from the event: ✨ Automation revolutionises customer engagement by creating deeply personalized interactions. ✨ The power of Gen AI is reshaping the future of marketing, and we’re excited about the possibilities it offers. ✨ We explored SAS's cutting-edge Customer Intelligence solutions, which are paving the way for more data-driven, customer-centric strategies. It was fantastic to connect with so many like-minded peers, exchanging ideas on the future of marketing and CRM. A big thank you to SAS for organising such an insightful event. We're excited to continue pushing the boundaries of what’s possible in hyperpersonalisation and customer experience! A special thanks to Michael Obermaier, Sofia Real , Katharina Sternecker, MBA and Mike Blanchard! #DigitalAlchemy #SAS #Hyperpersonalization #Automation #GenerativeAI #MarketingInnovation #SASCI #CustomerExperience #MarTech #CI360 #DigitalMarketing