Content Chemistry

Is your marketing telling a story people actually want to hear? We sat down with Dr. J.J. Peterson, Head of StoryBrand, co-author of Marketing Made Simple, host of the Marketing Made Simple podcast, and all-round legend, for the latest episode of Marketing Chemistry. Here’s the thing: Many businesses are so close to their products or services, they don’t know where to start when it comes to their messaging. And when your message isn’t clear, customers tune out. That’s where StoryBrand comes in. In this episode, we dive into: → Why storytelling is the key to connecting with your audience → How to clarify your message so customers actually listen → The proven StoryBrand framework for marketing success → Practical tips to apply storytelling to your marketing today If you’re ready to transform your messaging and tell a story that resonates, this one’s for you! Listen now: https://hubs.ly/Q0306Yjt0 #contentchemistry #marketingchemistry #storybrand #marketingpodcast #storytelling #marketingmadesimple #marketingstrategy

Marketers during holiday season weekends be like... 🤪 Whilst you're sipping wine and relaxing, we're sipping wine and thinking: - Are the holiday campaigns scheduled? - Have we triple-checked the email list segmentation? - How will I get my 10k steps in today? - Is the social content prepped, approved, and set to go live? - Is the website optimised for that sudden spike in seasonal traffic? - Are the analytics tools connected to capture every data point? - When will I have time to listen to the latest Marketing Chemistry podcast? Sure, we might still be thinking about work, but hey – we love what we do, and that’s what makes it worth it! To all the marketers out there: we see you, we get you, and we’re right there with you. 🩵 #contentchemistry #marketerslife #holidaymarketing #marketingstrategy #lovewhatyoudo

We're celebrating Montana Soldatic's first year at Content Chemistry! 🩵 One year ago, Montana joined the Content Chemistry team and what an incredible year it’s been! From day one, Montana has brought passion, creativity, and an enthusiastic "can-do" attitude to every project, making a lasting impact on our clients and our team. 🙌 Whether it's crafting compelling content, delivering results-driven strategies, or finding innovative solutions, Montana’s dedication and drive is an asset to our team. Here’s to celebrating this milestone and many more to come! 🥂 #contentchemistry #workanniversary #teamspotlight #marketingagency

Struggling with the quality vs. quantity debate in content marketing? Here’s the truth: both matter. Without consistency, your content won’t gain traction (and Google won’t view it as E-E-A-T). But without quality, you’ll miss out on engagement, trust, and conversions. At Content Chemistry, we know content — it’s in our name! The key is finding the balance: consistently delivering valuable, high-quality content that resonates with your audience. Take a look at how Nathan Reiche breaks down the 12 types of content marketing you can leverage. So, which types of content are you investing in right now? Let us know in the comments! 👇 #contentchemistry #contentmarketing #digitalstrategy #qualitycontent #marketingtips

Are you treating your customers like real people – or just numbers on a spreadsheet? In the rush to hit targets and streamline operations, it’s easy to reduce customers to just numbers or data points. Many businesses focus heavily on marketing, sales, or service in isolation, missing the bigger picture of creating a meaningful, human connection. When customers feel like mere transactions, they disengage. In today’s market, people crave connection and genuine interaction. Ignoring this can lead to lost trust, lower engagement, and ultimately, lost business. By focusing on the full customer experience – marketing, sales, and service combined – you build loyalty and trust. Each interaction should feel personal and relevant, showing customers that they matter every step of the way. Ready to bring humanity back to your business? Start by asking: How can we make our customer experience more meaningful? #contentchemistry #customerexperience #humanconnection #marketingtips #salesstrategy

Why and how have Apollo.io invested so much in their content marketing over the past 12+ months? In this podcast episode, we have a conversation with Joshua Garrison, VP of Content Marketing & Product Education @ Apollo. Apollo combines a buyer database of over 275M contacts and powerful sales engagement and automation tools in one, easy to use platform. In this episode, we’ll be discussing: - Josh's new book Outbound Sales - How Josh and the team at Apollo have doubled-down on their content marketing with Netflix-style quality - The State of Content Marketing & Outbound - The impact of AI on outbound sales - Exciting new product updates for Apollo Listen on Spotify: https://hubs.li/Q02Y0nn10 Watch on YouTube: https://hubs.li/Q02Y0lWx0

New year, same small marketing budget? 📉 Q1 is just around the corner, and we all know it can be a slower season for marketing results. When resources are limited, how can you ensure your marketing efforts still pack a punch? It’s tempting to wait until budget picks up, but taking a back seat in Q1 could mean missing out on building early momentum for the year. In a competitive landscape, the start of the year is actually a prime time to capture attention and set the stage for growth – if you know where to focus. Even on a smaller budget, there are smart strategies you can use to drive results. Here are a few tips for maximising impact in Q1 without overspending: → Repurpose high-performing content: Take your best content from 2024 and give it new life by repurposing it across different channels. → Leverage organic social media: Engage with your audience through stories, updates, and conversations to keep your brand top-of-mind without extra spend. → Optimise for SEO: Small tweaks to existing content can improve search rankings, helping you reach more people organically. → Run targeted email campaigns: Keep the momentum going with focused, value-driven emails that nurture your current audience. A limited budget doesn’t have to mean limited results. It just means working smarter, not harder, to kick off 2025 with impact! 💥 What are your top tips for making the most of a lean marketing budget? Let us know in the comments! 👇 #contentchemistry #marketingtips #digitalmarketing

Ever feel like you’re just scratching the surface with AI in your business? 🤔 We know AI has massive potential, but figuring out how to leverage it effectively can be overwhelming. With so many tools, features, and buzzwords out there, it’s easy to feel stuck and unsure where to start. Enter Breeze – HubSpot’s latest AI tool announced at INBOUND 24. Built into their Smart CRM, Breeze makes AI integration seamless for marketing and sales teams, with features designed to streamline processes and drive greater results. We’ve broken down the top Breeze features that can make a difference in your business in our latest blog. Ready to level up your AI game? Check out the blog here to learn more: https://hubs.ly/Q02WfXsM0 #contentchemistry #hubspot #INBOUND24 #ai #digitalmarketing

100% remote, 100% stronger 🩵 #Fri-SLAY At Content Chemistry, we’ve built a remote team that’s not only flexible but stronger than ever. How? It all comes down to our values, which guide everything we do: → Keep our word Integrity matters, and we always do what we say we will – ensuring long-term success for you and us. → Never stop learning The digital world is constantly evolving, and we stay curious. From the latest trends to cutting-edge technology, we never stop learning so your business can stay ahead. → Don’t forget to laugh There’s more to life than work! We love what we do, and we enjoy who we work with. Having fun along the way keeps us motivated and connected. → Can-do attitude We’re 100% focused on your growth. Versatility is key – we stay open-minded, let the data guide us, and adapt to what works best for your business. → Results are everything We know the value of a dollar, especially when you’re starting out. That’s why we’re laser-focused on driving results and stretching your investment for maximum ROI. → Humility and respect We treat every client with humility and respect, and we expect the same in return. Together, we build strong, lasting partnerships. At Content Chemistry, we may be remote, but these values keep us connected, motivated, and laser-focused on driving results for our clients. 💪 Working in the office or working from home, which do you prefer? #contentchemistry #remotework #teamculture #businessgrowth #digitalmarketing #resultsdriven

272% increase in MRR in just 6 months! 😱 That’s the result we helped ActivePipe achieve. 🔌 How did it all start? By giving their sales and marketing teams the right tools to scale. Before working with us, their team was stretched thin, relying heavily on cold calling and outdated systems like PipeDrive and Yesware. With a lean marketing team and little lead generation, they needed a game changer. That’s where HubSpot came in. 🔋 The result? One centralised platform that aligned their sales and marketing efforts – leading to massive growth. 📈 Want to achieve similar results? Book a Free Marketing Strategy Session with us here: https://lnkd.in/eKwUAiXY #contentchemistry #hubspot #leadgeneration #digitalmarketing #marketingstrategy 4o