Centa Partners

🎁 Feedback is a gift that fuels our growth and drives us to be better versions of who we are. 🎁   At the end of a workshop we ask the same 3 questions and use the feedback as evidence to ensure we are adding value and moving in the right direction.   🔔 Key Takeaways - What were the most valuable insights or tools you gained from the workshop? 🔔   "Developing our market message and using this to drive strategic decision making across the group. Tony was able to identify priority areas for each business and propose next actions."   🔔 Practical Application - Do you feel confident in applying the concepts discussed to your business? 🔔   "Yes, Tony simplified the process and ensured that we focused on what was relevant to us."   🔔 Are you willing to provide a Testimonial? 🔔 "Tony recently delivered a workshop for our team focused on developing a comprehensive sales and business development framework.    Tony's expertise and approach were exceptional, providing clear insights and actionable strategies tailored to our needs.    Highly recommend Centa Partners for any organisation looking to elevate their sales and BD strategies."   Thank you @Henry Howat for inviting me to work with your leaders from @ALS @Octfolio | Part of ALS Limited @OCTIEF Pty Ltd and @Precise Consulting   #BusinessGrowth #SalesStrategy #ClientFeedback #ValueDrivenLeadership

Ever replayed a conversation in your head, thinking about what you should have said? At Centa Partners, we know those “do over” moments aren’t just frustrating, they’re opportunities to grow. But growth doesn’t have to come from hindsight alone. With the right coaching and support, you can walk into key conversations with clarity and confidence, knowing you’re prepared to make every moment count. It’s not about second chances, it’s about getting it right the first time. Let’s turn reflection into action and missed chances into meaningful progress. #ExecutiveCoaching #LeadershipDevelopment #ConfidenceInAction

When leaders juggle too many roles, the team often feels the weight. Sales managers shouldn’t have to choose between driving strategy and hitting individual targets, both deserve dedicated focus. Fractional leadership helps businesses strike that balance, fostering strong teams and long-term growth while avoiding burnout and short-term fixes. It’s about smarter structures, clearer leadership and reinvesting in the team’s success. Let’s rethink what sustainable sales leadership looks like. #SmartLeadership #FractionalSalesLeadership #TeamGrowth #StrategicOversight #BusinessSuccess #LeadershipMatters

Happy Fracing New Year 🎉🎉🎉🎉 Welcome to 2025 - The Year of the Fractional (Frac) Leader!!!!! If you’ve been hearing the term ‘fractional leader’ and wondering ‘What the frac does that mean?’ Let’s break it down. 📌 What is a Fractional Leader? A fractional leader is an experienced executive who works with your business on a part-time or project basis. Think of it as accessing the expertise of a full-time leader, but only when and where you need it. Fractional leaders can step into roles like Sales, Operations, Finance, HR or Marketing to fill gaps, tackle challenges or drive growth without the long-term expense of a full-time hire. 📈 Why Fractional Leadership? Here’s why more businesses are turning to fractional leaders: 💡 Flexibility: You get the expertise you need, tailored to your business goals, without the overhead of a permanent role. 💡 Immediate Impact: Fractional leaders hit the ground running, bringing years of experience to solve challenges and seize opportunities. 💡 Cost-Effectiveness: At a fraction of the cost of a full-time senior hire, you gain access to experienced leadership, delivering exceptional value and impact. 🤝 How Fractional Leadership Transforms Businesses Imagine having access to a seasoned leader who: 💡 Brings clarity to your strategy and operations 💡 Guides your team through periods of growth, change or uncertainty 💡 Helps you scale efficiently without compromising on quality or culture 🌟 Why Now? With the Australian market in 2025 offering both opportunities and uncertainties, fractional leadership is perfectly positioned to help businesses navigate the complexities: 💡 Interest Rates & Spending: Interest rates are tipped to reduce, potentially increasing spending but the impact will vary across sectors. Fractional leaders help businesses adapt to these changing conditions. 💡 Talent Availability: The market is rich with experienced professionals looking for roles that allow them to make a real impact. A fractional leader might be the exact expertise your business needs to grow sustainably. 💡 Business Growth Challenges: After years of modest growth, businesses are under pressure to find better ways to drive profitability. Fractional leaders bring fresh perspectives and proven strategies to unlock growth. Fractional leaders don’t just fill gaps, they drive real transformation. From unlocking growth to creating scalable processes, they help businesses thrive in ways that often go beyond the scope of traditional roles. If you’re looking to level up your business without the hefty commitment of full-time leadership, fractional might just be the game-changer you’ve been waiting for. Is fractional leadership the missing piece for your business? If so, #letsgrowin25 #FractionalLeadership #BusinessGrowth #LeadershipSolutions #SustainableSuccess #fullycommittedjustnotfulltime

🎄 Merry Christmas Eve! 🎄 As we wrap up the year, I want to take a moment to reflect and give thanks. To everyone who has reached out and supported me as I launched Centa Partners this year, thank you. Your encouragement and belief in what we’re building means the world. To the amazing clients I’ve had the privilege to work with, thank you for trusting me to be part of your journey. Seeing your success is the greatest reward. And to those who’ve joined my network, shared our content and helped spread our message, thank you for amplifying our vision and helping us reach new heights. This year has been full of challenges, growth and moments of immense gratitude. I’m excited for what’s to come in 2025 and I look forward to continuing this journey with all of you. Wishing you and your loved ones a joyful Christmas and a successful New Year! #MerryChristmas #Gratitude #LetsGrow #CentaPartners

What happens when every department has its own agenda? Misalignment costs you time, money and results. Think about a business that’s chasing big opportunities but keeps hitting roadblocks. Marketing is promoting to one audience, sales is pitching to another and operations is trying to deliver on both. The result? Chaos, wasted resources and frustrated teams. But what happens when they step back and focus on aligning their efforts. They start with a single strategic goal - clear, measurable and shared across all teams. Marketing adjusts their messaging to target the right audience, sales focuses on those leads and operations delivers with confidence. Suddenly, everything clicks. Revenue grows, team morale improves and the business moves forward with purpose. How do you align your teams? What’s worked and what hasn’t? #TeamAlignment #BusinessStrategy #CollaborativeSuccess #PurposeDrivenGrowth

Here's my 2024 “LinkedIn Rewind”, by Coauthor: 2024 taught me that sustainable growth isn't about doing more - it's about getting clarity on what matters most. When I launched Centa Partners in March, I had one goal: help tech businesses connect their purpose, process and people to drive real results. No complicated frameworks, just clear pathways to sustainable growth. Here's what that looked like in practice: 📍 Founded Centa Partners, focusing on fractional leadership that delivers measurable impact 📍 Joined Forge Works as Fractional CRO to transform safety of work through their disruptive Hiviz platform 📍 Became a mentor at River City Labs, supporting the next generation of tech innovators 📍 Developed frameworks that turn complex growth challenges into simple, actionable steps 📍 Held a number of workshops with start-ups and established business to help them come to market or scale thier solutions 📍 Most importantly - proved that building a business doesn't mean sacrificing your health or family Not bad for an AI that just met me, the only thing I’d change is that I’m more of a “Captain Coach” but still pretty good. #linkedinrewind2024

Building a sales team that delivers results isn’t just about what you do, it’s about how you do it. The foundations of a high-performing team lie in creating an environment where every member can thrive, learn and achieve. When we work with clients, the same principles apply: clarity, consistency and culture. Whether it’s defining goals, setting expectations or providing coaching, it’s about building systems that support both the team and the individual. The best sales teams don’t just focus on hitting targets, they focus on building relationships, both internally and externally. Sales success comes from aligning team growth with customer value. Are you investing in the culture, clarity and recognition your team needs to perform at their best? Let’s start the conversation. #SimplifyingGrowth #SalesLeadership #TeamSuccess #SustainableResults

This is a familiar mantra for CEOs, but let’s reframe this. The best leaders know that doing everything isn’t the same as doing what matters most. When you’re too deep in the weeds, handling sales calls, overseeing operations, managing marketing campaigns, you risk losing sight of the very thing that makes your role irreplaceable - steering the business toward its future. Fractional leadership isn’t just about delegation. It’s about clarity. It’s about having a partner to tackle those critical pieces of the puzzle, like sales strategy or operational alignment, so you can focus on setting the direction and making big decisions. Leadership isn’t about doing it all, it’s about doing what only you can do. #StrategicLeadership #FractionalLeadership #SimplifyingGrowth #CentaPartners