𝗪𝗿𝗮𝗽𝗽𝗶𝗻𝗴 𝗨𝗽 2024: 𝗟𝗲𝘀𝘀𝗼𝗻𝘀, 𝗥𝗼𝗮𝗱𝗺𝗮𝗽𝘀, 𝗮𝗻𝗱 𝗮 𝗾𝘂𝗶𝗰𝗸 𝗱𝗼𝘀𝗲 𝗼𝗳 𝗩𝗶𝘁𝗮𝗺𝗶𝗻 𝗞 🦷🛠️
Last week, I had the privilege of visiting one of our customer sites to wrap up an incredible 2024 collaboration and set the stage for an exciting 2025 roadmap. There’s something gratifying about getting out of the office and immersing yourself in the world of the people who use your product daily. Here’s a little snapshot of what I learned and experienced 👇
1️⃣ 𝗔 𝗦𝗹𝗶𝗰𝗲 𝗼𝗳 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝘄𝗶𝘁𝗵 Tif Qureshi 🍏
Although I could only attend a small portion of Tif’s session (sadly, I had to jump into another meeting), I was blown away by his deep dive into the science behind clear aligners. He spoke passionately about something that caught me off-guard—Vitamin K’s role in dental health. 🦷
Apparently, Vitamin K (K2 specifically) plays a prominent role in preventing periodontitis alongside Vitamin D (a fact most GPs won’t tell you). Tif connected the dots on how this could impact aligner treatments in the long run, which was both eye-opening and a reminder of how much there is to learn when working in a field as intricate as dental tech.
For someone like me—more tech than teeth 🖥️—these moments help me appreciate how the nuances of science feed into the experiences we’re trying to enhance through digital solutions.
2️⃣ 𝗗𝗲𝗲𝗽𝗱𝗶𝘃𝗲 𝘄𝗶𝘁𝗵 Darren Mitchell 𝗔𝗞𝗔 “𝗧𝗵𝗲 𝗙𝗶𝘅𝗲𝗿” ☕🔧
Every workplace has someone who can solve anything; at this customer site, that person is Darren. We had a great chat about reviewing 2024, diving into what went well and what didn’t, and, most importantly, how we could help them scale further in 2025.
What stood out was the sheer focus on collaboration. Whether integrating feedback into product updates or co-designing new features that make life easier for clinics, the level of trust we’ve built reminds us why working closely with customers isn’t just important—it’s everything.
3️⃣ 𝗦𝗺𝗶𝗹𝗲 𝗚𝗲𝗻𝗶𝘂𝘀 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁: 𝗔𝗕𝗕 (𝗔𝗹𝗶𝗴𝗻𝗲𝗿 𝗕𝗹𝗲𝗮𝗰𝗵 𝗮𝗻𝗱 𝗕𝗼𝗻𝗱 𝗖𝗼𝘂𝗿𝘀𝗲) 𝗙𝗮𝗺𝗲 🚀
I couldn’t help but smile (pun intended) when I learned that Smile Genius Dental software was a part of the famed ABB course. For the uninitiated, ABB is all about clear aligner excellence—and the fact that digital products like ours were being discussed as enablers of better treatments was such a proud moment for the team. 💎
It’s one thing to build a product you believe in, but to see it being embraced by the community and contributing to better outcomes? 𝘛𝘩𝘢𝘵’𝘴 𝘯𝘦𝘹𝘵-𝘭𝘦𝘷𝘦𝘭 𝘳𝘦𝘸𝘢𝘳𝘥𝘪𝘯𝘨.
P.S. For the non-dental folks who made it this far: yes, I still have no idea why Vitamin K is underrated, but hey, I know where to send you for answers. 😅
#beingasponge #customervisit #smilegenius #wrapped
