When Nike wanted to expand its global digital footprint and tap into new markets, it quickly realised that overcoming the operational, logistical and legal hurdles would be expensive and inefficient. What's more, they needed to make sure the customer experience was exceptional. Nike turned to ESW due to our local expertise and global capabilities. Read Steve Empey's article about how Nike achieved global success with ESW.
https://lnkd.in/gUe6W-h4 Scaling digital success globally isn't easy—especially to 28 countries at speed. Nike was at the peak of its game when we tackled this challenge head on.