Automatically populate your social content calendar with optimal content based on the latest trends that resonate with your target audience. Simply review, approve, & schedule.
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For anyone who wasn't as diligent as Ellie, Coso can get you sorted for January in less than 2 minutes from now
A social media marketers worst fear - coming back to work to see an empty content calendar 💀 Big thanks to 2024 Ellie for prepping Barbour ABI's socials till next week🤣
Artificial General Intelligence (AGI) is NOT the only game-changing AI in 2025. 🧠 AGI = AI systems with human-like general intelligence 🧠 Narrow AI = Specialized AI systems for specific tasks When I forecast AI trends for marketing teams, they include: - 80% of companies using AI for customer service by 2025 (Gartner) - 70% increase in AI-driven content creation tools (Forbes) - 50% reduction in manual data entry tasks (McKinsey) - 40% of new cars featuring AI-powered driver assistance (MarketsandMarkets) - 30% of B2B companies using AI for sales processes (Salesforce) AGI comes AFTER widespread adoption of narrow AI applications. Build the foundation with practical AI solutions THEN reach for the stars with AGI dreams. #AITrends2025 #MarTech #FutureOfAI Sources: Gartner, Forbes, McKinsey, MarketsandMarkets, Salesforce
Really great insights from Islam here around the possibilities of AI agents in marketing, and an insight into one of the reasons we exist!
Founder in GenAI | sharing hard-learned lessons in entrepreneurship | ex-VC | Forbes 30u30 nominee
Just read a fascinating article on Andreessen Horowitz on evolution of AI in marketing. Marketing is entering a new era where AI isn't just a tool - it's becoming the entire team. The transformation is happening in three waves: First, AI marketing copilots help create content and analyze data. Then, AI marketing agents take over specific tasks end-to-end. Finally, autonomous AI marketing teams will run entire campaigns. The most striking part? McKinsey estimates this shift could generate $3.3 trillion in annual global productivity. Real example: Klarna is already saving $10M yearly by using AI for marketing content creation. For startups, this means access to enterprise-grade marketing capabilities without the enterprise budget. Small teams can now compete with large marketing departments, as AI democratizes sophisticated marketing operations. The future CMO might just need to set the vision and budget - AI will handle the rest. What excites me most is how this levels the playing field for entrepreneurs. What opportunities do you see in this AI marketing revolution?
🧠 Y2K and 90s aesthetics are dominating fashion, tech, and culture, and brands are taking note. But why are Gen Z and millennials embracing the past so hard? For Gen Z, it’s experiencing an era they missed. For millennials, it’s a comforting throwback to simpler times. Key stats you can’t ignore: 🔹 73% of Gen Z consumers enjoy content referencing past decades (GlobalWebIndex, 2023) 🔹 Hashtags like #Y2K and #90sAesthetic have billions of views on TikTok 🔹 Pinterest searches for Y2K fashion jumped 669% in 2023 For marketers, the challenge is clear: How can you authentically incorporate nostalgia without seeming forced? 👉 Focus on emotional connections. 👉 Balance retro aesthetics with modern relevance. 👉 Stay aware of trends in music, tech, and design (even Tamagotchis are back!). Are you leveraging nostalgia in your campaigns? What works for your audience? Share your thoughts below. #NostalgiaMarketing #Y2KAesthetic #GenZTrends #MarketingTips
🔍 Feedback: Your Secret Weapon for Growth Want to supercharge your business? Start listening! Implementing customer feedback is like having a crystal ball for your company's future. Here's why it matters: • 77% of consumers view brands more favorably if they seek and apply customer feedback • Companies that excel at customer experience grow revenues 4-8% above market average Ready to harness this power? Follow these steps: 1. Gather feedback consistently: - Use surveys, social media polls, and direct outreach - Aim for a mix of quantitative and qualitative data - Set up automated systems to collect feedback at key touchpoints 2. Analyze thoroughly: - Look for patterns and trends - Categorize feedback into actionable areas (e.g., product, service, user experience) - Prioritize issues based on frequency and impact 3. Act swiftly: - Implement quick wins immediately - Develop action plans for larger issues - Communicate changes to customers – they'll appreciate being heard! 4. Close the loop: - Follow up with customers who provided feedback - Share how their input led to improvements - Encourage ongoing dialogue Remember: Feedback is a gift. Use it wisely, and watch your business soar! 📈 What's your favorite way to gather customer feedback? Share in the comments! 👇 #CustomerFeedback #BusinessGrowth #ContinuousImprovement
💡 Ready to level up your marketing strategy? 📈 Consider offering a free e-book or guide as gated content on your website. It’s a clever strategy to gather valuable email addresses while delivering high-quality insights to your audience. 🚀 Aim to convert 10% of your new subscribers into consulting clients within the next 3 months. That’s a powerful way to grow your business and establish thought leadership! Your audience gets expertise; you gain leads. Win-win! 🎯 #MarketingTips #ContentStrategy #LeadGeneration #BusinessGrowth 🌟📚✉️
🚀 The Martech Revolution: Reshaping Brand-Audience Connections 🌐 In today's digital landscape, Martech is not just evolving – it's revolutionizing how brands connect with their audiences globally. 📊 Did you know? The global Martech market is projected to reach $345.9 billion by 2026, growing at a CAGR of 16.8% (Source: MarketsandMarkets). AI-driven platforms are at the forefront of this transformation, offering: 1️⃣ Personalized content at scale 2️⃣ Real-time data analysis 3️⃣ Predictive audience insights 4️⃣ Automated content creation and curation These innovations are empowering marketers to: ✅ Save time (up to 6.5 hours/week on average) ✅ Boost engagement (by 40% in some cases) ✅ Increase ROI (up to 14.5% improvement reported) As we navigate this new era, the question isn't whether to adopt AI-driven Martech, but how quickly can we integrate it to stay competitive? 🤔 What's your take on AI in marketing? Are you embracing the change or still on the fence? Share your thoughts below! 👇 #MartechInnovation #AIMarketing #DigitalTransformation #FutureOfMarketing
Unlocking the Power of User-Generated Content: A Game-Changer for Brand Trust In today's digital landscape, authenticity reigns supreme. Recent data from AnaMedia (October 2024) confirms what savvy marketers have long suspected: user-generated content (UGC) campaigns continue to be a powerhouse for building brand trust and boosting engagement. Why does UGC resonate so deeply? It's simple: people trust people. When your customers become your advocates, their genuine experiences speak volumes louder than any polished marketing message. Key insights from the report: • UGC campaigns saw a 37% increase in engagement compared to brand-created content • 78% of consumers say UGC highly influences their purchasing decisions • Brands utilizing UGC challenges reported a 42% uplift in social media followers The secret sauce? Challenges and hashtags. These tools transform passive audiences into active participants, creating a ripple effect of organic reach and authentic brand interactions. Ready to harness the UGC revolution? Consider these strategies: 1. Launch a themed hashtag challenge that aligns with your brand values 2. Showcase customer stories and testimonials across your platforms 3. Create a dedicated space on your website for user submissions 4. Offer incentives for the most creative or impactful UGC Remember, the key is to make participation easy, fun, and rewarding. By empowering your audience to share their voices, you're not just building a brand – you're cultivating a community. Are you leveraging UGC in your marketing strategy? Share your experiences or questions below! #UserGeneratedContent #BrandTrust #DigitalMarketing #CommunityEngagement
🦃 Gobble up some productivity this Thanksgiving! 🍽️ While you're savoring that turkey, we're cooking up ways to make your social media sizzle! 🔥 Did you know? The average marketer spends 6 hours a week on social media content creation. That's 312 hours a year! 😱 Imagine if you could get that time back to focus on strategy, family, or... more pie? 🥧 This holiday, be thankful for AI-powered solutions that can: • Analyze trends faster than you can say "stuffing" • Generate engaging posts quicker than Grandma's gravy disappears • Tailor content to your brand voice smoother than whipped cream on pumpkin pie While you're giving thanks, give your marketing strategy a boost. Let AI handle the content creation, so you can focus on what really matters - like deciding between seconds or thirds! 🍽️😉 Wishing you a Happy Thanksgiving filled with family, friends, and efficiently automated social media! 🦃🍁 #ThanksgivingProductivity #AIMarketingMagic #MorePieLessWork Source: Content Marketing Institute, 2021 Report