Fairown

Driving change makes every year a truly remarkable one. As 2024 ends, it’s inspiring to reflect on how far we’ve come. At Fairown our mission is driving circular economy and making sustainable consumerism effortless. Here’re our key milestones: ∞︎ Expanded to Poland and Germany. 🚀 We are now active in 9 countries. Established the launch ground for any EU market. ∞︎ 120 000+ customers and €180M in sustainable transactions through Fairown. For the first time ever, 50% of smartphones at Komplett Group — the largest e-commerce retailer in Scandinavia—were sold with Fairown Buyback.♻️ ∞︎ Deep strategic collaboration with brands and banks. Apple, LG Electronics, BlueMovement.com STIHL, Komplett Group, Resurs, BNP Paribas, Visa who recognize the circular economy as crucial to their strategy. ∞︎ Fairown turned 6 this year. Setting our energy on profitability in 2025, promoting #circulareconomy and driving more #sustainable purchases. Thank you to everyone who made and continue making this journey possible.💚 Onward to 2025! 🌍 #fairown

How to increase my sales revenue and improve margins? 📈 How often is that question on your mind? The way to get there is by unlocking new business through #recommerce. 🧮 Here's the formula: 1️⃣ get back used products; 2️⃣ refurbish them; 3️⃣ resell on the secondary market. How does it work? 🤔 Customers can choose to return their products at the end of the usage cycle, and upgrade to a new product, ensuring recurring sales for you. 🔄 You decide what the usage cycle should be and how often new purchases are made. For you as a merchant, it means getting back returned products and with slight refurbishment they can be as good as new, and resold again. ♻️ It's like a flywheel of recommerce, driven by #productbuyback. 🚀 What are the benefits?  🔄 Up to 60% repeat business. 📈 Higher margins. Refurbishing costs are much lower than sourcing or manufacturing products from zero. 🌿 Up to 96% lower ecological footprint for refurbished products compared to newly manufactured products from virgin materials. 🔍 Calculate your gains: https://lnkd.in/ew5e68Sk #sustainability #ecommerce #circulareconomy #payments #sustainable #sustainablepayments #sustainablefinance #productasaservice #recycling #ewaste #productreuse #financialtechnology

What do you think: is it better for the environment if we use our devices for a shorter or longer time? 🤔 👇 Here are 2 fundamental benefits of shorter usage cycles. 1️⃣ Refurbishment extends product lifetime value by keeping the same products in circulation for longer. ⚒️🔄 Thanks to refurbishment and planned renewal periods, product quality is maintained. The key is getting products back from consumers in a good enough condition to maximise their value on the secondary market. 2️⃣ Repeating product usage cycles leads to #sustainability. ♻️  Using devices beyond the recommended usage cycle doesn’t allow preplanning of refurbishment and resale by merchants as they have no idea whether or when the product will be returned. You see, a 10-year-old laptop is still usable, but has a very different user experience compared to a device that's been used for just a couple of years. 💭 By rethinking our approach to offering and consuming products, we can increase #productreuse, one product at a time. 🍀 📨 Share this with a friend who needs to hear it! 🔎 And find out more why shorter usage cycles are good: https://lnkd.in/dkafE4HF #ecommerce #circulareconomy #payments #recommerce #recycling #paymentplatform #financialtechnology #productbuyback

A revolution in how we buy tech is happening. In 2024, 16% of iPhone buyers aged 18-24 chose used devices as their “new iPhone". It is double compared to the year before. Why? Because it’s cheaper, has all the same features, and it is better for the planet. Also, people who bought it new returned it in good condition, which helps us build a circular economy. Did you know that making one new phone creates 80kg of CO₂? Would you consider buying a used smartphone, or is it just a Gen Z trend? If you still read it, please keep your phone in good shape; it’s likely not going to be only yours. 🌍 #Refurbished #Sustainable #circulareconomy

Heureka in retail: bet on seasonless affordability! That means products can be affordable year-round. Black Friday is a perfect example of the Pavlovian effect: we’ve trained consumers to expect the biggest deals on this one day. People sit and wait. We must stop this waiting-for-discount game. Affordability shouldn’t be seasonal. Smart brands make it a year-round strategy. So can you. Here are three strategies we help retailers and brands to implement with Fairown: 1️⃣ Predictable pricing always:  Replace discounts with cashback and gifts. Strong brands understand that discount hurts their reputation. 2️⃣ Trade-Ins: Let customers trade in old items to lower payment. 3️⃣ Buybacks: Offer a return option for used products for fixed value. If they return, they never even end up paying the total price. Every product has a residual value. Explore how to make affordability your edge every day. Check in with Fairown Link on some excellent reading in the comments. #Fairown #SalesStrategy #YearRoundAffordability #CustomerFirst #BlackFriday

⚫ Black Friday is around the corner. How about making it a Green Friday instead?! 🟢 There's no better time to take a second to think about the upcoming shopping spree and choose to be more responsible this time round. 🌿 Why do we tend to buy products without any idea what happens to them later on? That's why our old phones 📱 and laptops 💻 end up in drawers, kids' bikes 🚲 find a retreat in the basement. With no use for anyone. 🚫 For example, in 2022, #ewaste generated per capita in OECD countries was an insane 18.3 kg on average! 🗑️ 💚 It's our mission to get these old, unnecessary products out of our homes. That's why we remove the hassle of reselling old products and endorse #productreuse through #productbuyback. ♻️  🍀 Taking up #sustainable habits has never been easier for both consumers and merchants. 👉 Is your favourite brand already offering product buyback? Share this post with them to raise awareness: https://lnkd.in/dWdxEM9W How do you feel about such campaigns? Are you planning to buy something this time? Let us know your thoughts in the comments! 💬 #sustainability #ecommerce #circulareconomy #payments #recommerce #sustainablepayments #sustainablefinance #productasaservice #recycling #financialtechnology

📣 Good news for German merchants and consumers! 🥳 🤝 We have partnered with miete24.com to provide #ecommerce merchants with a unique combination of B2C subscription and #productbuyback alongside a B2B rental service.  🎯 The solution is a one-stop shop for German consumer electronics and information technology brands, introducing affordable payment programmes to their B2B and B2C customers. 💰 💡 A high average price and low margins are intrinsic to the consumer electronics business. As prices and production costs increase, the purchasing power decreases. The market has become very competitive, while customers are more and more cautious with purchasing decisions. That’s why affordability has become ever more important. ✅ 💬 Our CEO, Hendrik Roosna, said, “This cooperation brings affordability to the next level. Combining Miete24’s B2B rental and Fairown’s B2C subscription and product buyback with embedded financing, merchants can now offer complete and affordable payment programmes to business and private customers.” 🔎 Read more: https://lnkd.in/dEqVD9jm #sustainability #circulareconomy #payments #recommerce #sustainable #sustainablepayments #sustainablefinance #productasaservice #recycling #ewaste #productreuse #financialtechnology

We did it! Episode 1 is live 🎙️ What a ride! 🎢 On Saturday, we hopped on a bus to Tallinn's Old Town with Hendrik to talk about love, challenges, raising 3 kids, building 2 global startups, and dreaming big. Sometimes it's hard and messy, but always beautiful. Along the way, we’ve found that #happiness often comes down to 3 main things: ❤️ Finding that perfect co-captain for life’s rollercoaster (our detection method in the podcast, so far, worked 😆) 🚀 Doing work that genuinely inspires you 🌱 And trying to be a little better every day This whole ongoing journey means the world to us. If even one tip helps someone, it was worth sharing it. Set it to 1.25 speed at least, we kept it too chill ☺️ Youtube & RSS links in comments 🔗 Thank you, Kristjan Juusu & BOOSTNUP STUDIOS for hosting us. #podcast #startups #family

Are you doing all you can to get more sales? 🤔 What if we told you 50% of consumers choose to return their products and make a repeat purchase? That is recurring revenue for you.🔄 👉 True story! This is what our good friend, who happens to be the largest e-commerce player in the Nordics, Komplett Group, experienced. 🤝 We partnered up with Komplett in 2021 when they launched our #productbuyback under the FLEX brand. It took 2.5 years to make it from zero to hero: gain 50% of market share in the 📱 smartphone product category, celebrating a massive market shift. ✅ High rate of adoption by customers not only helps merchants turn one-off purchases into recurring revenue more easily, but brings: 🛒 bigger cart sizes; 💰 higher sales margins; 🧑 returning customers. 📨 Share this with a brand who could benefit from it! 👀 Read more about this success story: https://lnkd.in/daxUbwGe #sustainability #ecommerce #circulareconomy #payments #recommerce #sustainable #sustainablepayments #sustainablefinance #productasaservice #recycling #ewaste #productreuse #financialtechnology

Apple HQ, California. I’ve recently realized how much I love building partnerships with people who think like entrepreneurs. Making things happen together. Setting clear goals and KPIs. Sharing a vision for success. Having open and professional conversations. Building partnerships this way just feels right. What do you value most in a partnership? #Fairown #Apple #StrategicPartnerships #WinWin #BusinessGrowth #Investments #KPIs #Sustainability