TERRITORY Influence (Bertelsmann Group)

𝐇𝐚𝐩𝐩𝐲 𝐍𝐞𝐰 𝐘𝐞𝐚𝐫! 🎆 Happy New Year to all our amazing clients, content creators, colleagues, and business partners. It has been an absolute pleasure working together to create impactful influencer marketing experiences. 🙌 May 2025 be a peaceful, healthy and successful year. We can't wait for what's next!🔥 Best wishes from our Territory Influence team across Europe 🧡 #happynewyear #influencermarketing #humanizemarketing

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Wondering what the future of #marketing will look like in 2025? Here are 9 pivotal marketing trends to watch in the new year. Based on HubSpot's State of Marketing Report, here are 9 pivotal marketing trends that CMOs are paying attention to in the year ahead: 1. Doing more with #AI. 64% of marketers are already leveraging AI when it comes to content creation, market research, or administrative tasks. This number will continue to grow in 2025 and beyond. 2. Harnessing #generativeAI to improve messaging performance, by establishing messaging frameworks as core parameters in AI-enabled content platforms to ensure message differentiation and consistency. 3. Crafting unique #branding with high-quality, human-led content that isn’t simply copied and pasted from a chatbot. 4. Becoming more purpose-led as generative AI transforms buyer journeys. 5. Owning the customer experience – from the first moments of awareness, through acquisition, and into the product itself. 6. Making more decisions with less #data due to stricter privacy laws and cookie policy changes. 7. Preparing for Social #SEO and generative AI in search. 8. Using an account-based marketing approach for more than just enterprise. 9. Leveraging automation & go-to-market (GTM) plays More insights and quotes from fractional CMO Christina Mautz, Google's president of the Americas Sean Downey, and Holly Bowyer and Julie Neumark - both Partners at Media & Marketing Minds attached. Are there any major trends missing? keen to hear your perspective in the comments below

𝐌𝐞𝐫𝐫𝐲 𝐗𝐦𝐚𝐬! 🎄 As we wrap up another year of collaboration and creativity, our hearts are filled with gratitude. To all the amazing influencers, brands, and partners who made 2024 magical, thank you for the continued trust in the working relationships we have fostered together! ✨ Even though this year has not been without challenges, we shall continue to place utmost importance on the values we regard most highly, such as peace, equality and tolerance. May this holiday season be filled with laughter, love, and unforgettable moments. Here's to the power of influence, the joy of collaboration, and the magic that happens when we come together. Happy holidays from our team to yours! 🧡 #influencermarketingagency #humanizemarketing #happyxmas #influencermarketing #agencylife

Our executive director Rafael Schwarz is reviewing the success model of this seasons #holiday marketing campaigns in the latest episode of #theSocialCorner podcast. Amid record spending intentions by shoppers, holiday #marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence. To reach #holiday shoppers, 41% of advertisers plan to increase their spend on connected TV (CTV) this year, with social media also in demand. Brands attempting to strike a chord with consumers this season have led with varying messaging themes, though a mix of value and traditional #holiday tropes is common. More insights and best practices from #CPG brands and #retailers in attached video.

𝐏𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭 𝐏𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐬 𝐓𝐫𝐞𝐧𝐝 𝐏𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 2025 🎣 It’s that time of year when we look ahead to what’s next, and Pinterest has just dropped its highly anticipated Pinterest Predicts 2025 report. This year’s forecast, packed with insights from user behavior over the past 12 months, highlights 20 key trends poised to take off. 🍒 🌟 Why should you care? Pinterest boasts an impressive track record, with 80% of their past predictions turning into major trends. If you’re looking to stay ahead, their mini-site offers a visually rich deep dive into these insights, complete with data to back them up. From shifting consumer interests to emerging cultural movements, these predictions could help guide your next big idea. 📈 👉 Check out the report and get inspired for 2025! https://hubs.la/Q02_fT650 #PinterestPredicts2025 #MarketingTrends #TrendForecasting #StayAhead

Influencer marketing has been a go-to strategy for engaging #holiday shoppers in 2024. So how did brands stand out in a crowded #creator market? Here are five learnings for brands from #creatormarketing campaigns we have executed at TERRITORY Influence (Bertelsmann Group) over the last weeks: 1. Don’t expect exclusivity with #creators over the holiday season. The holidays are a busy time for #influencers, with packed schedules and inboxes full of offers. Rather than pushing for exclusivity, focus on how your brand can stand out within their #socialmedia feed. Provide them with the best possible brief, creative freedom and materials to help tell an authentic story about your product. 2. Add a messaging blast to your campaign. Many influencers now expand their reach by including #email options alongside sponsored posts, making it an effective addition to holiday campaigns. 3. Bring back the old-school home party. An influencer hosting a cozy holiday party at home, featuring your brand in a real-life, relatable setting, can make a lasting impact. A holiday baking session with your #food brand or a festive cocktail night featuring your ingredients can resonate with both guests and the influencer's audience. 4. Lean into hacks and dupes. Influencers love sharing #content that offers real value, and showcasing how your brand helps people save money or stretch their budget will resonate with their audience. Be clear in your influencer brief by sharing creative ideas or examples of how your product fits into the hacks or dupes category. 5. Lean into Recipes, Tablescapes and DIY. People are constantly looking for fresh ideas, whether it’s fun new appetizers or creative holiday decor, and they often turn to #influencers for that inspiration. If your brand fits into the food, home decor or DIY space, now’s the time to partner with influencers to create visually appealing, shareable content. The holidays are a great time to reach consumers with #influencerMarketing—but with so much happening, it’s even more important to plan your approach carefully and connect with a trustworthy agency partner (such as TERRITORY Influence) well in advance. Typically #influencers are fully booked by the end of summer, so do reach out to our experts in Q2 to start planning your 2025 holiday campaign.

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𝐓𝐨𝐩 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬 𝐭𝐨 𝐅𝐨𝐥𝐥𝐨𝐰 𝐢𝐧 2025 👀 Europe’s influencer landscape is more dynamic than ever in 2025, with creators from diverse fields shaping trends, inspiring communities, and offering tools for personal growth. From thought-provoking podcasts to practical study programs, from health advice to fashion inspiration, these influencers are redefining how we connect, learn, and express ourselves. Whether you’re looking to upgrade your wellness routine, stay focused on your goals, discover pop culture facts or refresh your wardrobe, this list of European influencers is packed with inspiration and expertise. 🌍 Discover profiles from France, Spain, Poland, Germany, Italy, UK and Hungary. 👉Discover the Influencers to Follow in 2025 here: https://hubs.la/Q02_WYpz0 #influencermarketing #influencer2025 #humanizemarketing #europeaninfluencers

Today the question is no longer, “Does influencer marketing work for B2B?” - the correct question is: “How can we get the best results from B2B influencers?” In my latest deep-dive article, I explore specifics of #InfluencerMarketing in the B2B sector, explain its benefits and share some best practices from marketers at SAP, IBM, Cisco, Dell Technologies - as well as our own learnings at TERRITORY - to help CMOs in the #B2B space. I will also touch upon the importance of long-term #influencer relationships, the trending topic of #CorporateInfluencers (aka employee ambassadors) and share my predictions for 2025. Want to explore #influencers for your B2B brand? our experts at Territory, Marc Wagner, Dr. Andreas Koller, Sabrina Prumbs & Jamila H. are happy to answer any questions that you might have.