ShowHeroes

ShowHeroes

Werbedienstleistungen

ShowHeroes is a global leader in delivering sustainable and innovative digital video advertising solutions.

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ShowHeroes is a global leader in delivering sustainable and innovative digital video advertising solutions that create meaningful connections between brands and consumers, ensuring impactful media experiences. As a co-publisher to leading online media outlets, the company upholds editorial excellence across a network of close to 2 bln unique users and almost 80 bln views per month (total/ across all channels), promoting quality journalism from the most reliable information and entertainment sources. With a privacy-first approach, ShowHeroes’ cookieless solutions and semantic targeting technology, paired with matched video content, drive value and relevance for both users and advertisers. About ShowHeroes The company was founded by Ilhan Zengin, Mario Tiedemann, and Dennis Kirschner in 2016 with headquarters in Berlin and employs almost 400 people worldwide in 25 strategic hubs throughout Europe, LATAM, the US and Asia. Since its inception, ShowHeroes Group has grown both organically and through mergers and acquisitions. According to Deloitte, it is one of the 50 fastest-growing technology companies in Germany and was awarded the "Technology Fast 50" prize in 2021, 2022, and 2023. For the Financial Times’ “FT 1000” 2023, which ranks Europe’s fastest-growing companies, ShowHeroes Group is in the top 60 companies overall, second in Germany for growth, and third in the advertising and marketing sector. Visit our website for more information: https://showheroes.com Discover our career opportunities here: https://showheroes-group.com/career/current-job-openings/

Website
http://showheroes.com
Branche
Werbedienstleistungen
Größe
201–500 Beschäftigte
Hauptsitz
Berlin
Art
Privatunternehmen
Gegründet
2016
Spezialgebiete
Mobile Video Production, Content Creation, Video Player Technology, Data-driven Targeting, Brand Advertising Solutions, Mobile Video Inventory, Mobile Marketing, Video Advertising technology, AI technology, CTV und CTVadvertising

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Beschäftigte von ShowHeroes

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  • Unternehmensseite von ShowHeroes anzeigen, Grafik

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    🎥 𝐖𝐡𝐞𝐧 𝐭𝐡𝐞 𝐖𝐨𝐫𝐥𝐝 𝐨𝐟 𝐅𝐢𝐥𝐦 𝐌𝐞𝐞𝐭𝐬 𝐭𝐡𝐞 𝐖𝐨𝐫𝐥𝐝 𝐨𝐟 𝐆𝐚𝐦𝐢𝐧𝐠! 🎮 Sony Pictures took its promotion of 𝑽𝒆𝒏𝒐𝒎: 𝘛𝘩𝘦 𝘓𝘢𝘴𝘵 𝘋𝘢𝘯𝘤𝘦 to an entirely new level by stepping into the gaming universe. Partnering with ShowHeroes and Anzu.io, the studio seamlessly integrated the movie's universe directly into popular games, showcasing how the boundaries between entertainment and advertising continue to blur. At ShowHeroes, we craft immersive, engaging experiences that drive meaningful results for both brands and audiences. 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐑𝐞𝐬𝐮𝐥𝐭𝐬: ✅ Over 720𝐤 𝐂𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐕𝐢𝐞𝐰𝐬 ✅ More than 1𝐌 𝐈𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐬 ✅ +10 𝐩𝐞𝐫𝐜𝐞𝐧𝐭𝐚𝐠𝐞 𝐩𝐨𝐢𝐧𝐭𝐬 in 𝐕𝐓𝐑 above the benchmark ✅ 93% 𝐕𝐢𝐞𝐰𝐚𝐛𝐢𝐥𝐢𝐭𝐲 Learn more about ShowHeroes In-Game Advertising solutions: 👇 https://lnkd.in/e-q5-iuC Download the Case Study PDF for all the results and check out the campaign details here: https://lnkd.in/djBz9Euc #ShowHeroes #InGame #Venom #SonyPictures #digitaladvertising

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    🌟🎄 𝐒𝐞𝐚𝐬𝐨𝐧’𝐬 𝐆𝐫𝐞𝐞𝐭𝐢𝐧𝐠𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐒𝐡𝐨𝐰𝐇𝐞𝐫𝐨𝐞𝐬 𝐓𝐞𝐚𝐦! 🎄🌟 As the year comes to a close, we want to express our heartfelt gratitude to our amazing clients, partners, and team members. Your support and collaboration have made 2024 a year to remember, and we’re excited to continue building great things together in 2025. This holiday season, we hope you find time to relax, celebrate, and enjoy the company of those who matter most. 💚 Here’s to a season filled with joy, warmth, and new beginnings! From all of us at ShowHeroes, 𝐇𝐚𝐩𝐩𝐲 𝐇𝐨𝐥𝐢𝐝𝐚𝐲𝐬 and best wishes for a fantastic new year ahead! ✨ #HappyHolidays #ShowHeroes #Gratitude

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    ✨ 𝗗𝗼 𝘆𝗼𝘂 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝘁𝗵𝗲 𝗸𝗮𝗿𝗮𝗼𝗸𝗲 𝘃𝗶𝗰𝘁𝗼𝗿𝘆 𝗼𝗳 𝗼𝘂𝗿 𝗵𝗲𝗿𝗼 Anika Stasch 𝗮𝘁 𝘁𝗵𝗲 𝗱3𝗰𝗼𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗛𝗬𝗚𝗛 𝗔𝗚 𝗢𝗮𝘀𝗲? ✨ Just before the end of the year, the two campaigns worth €25,000 each for Viva con Agua in Hamburg and Kinderträume e.V in Berlin went on air! 🎉 Together with Annette Reidt (Chairwoman of Kinderträume e.V.), we had the pleasure of watching the results on selected HYGH screens in Berlin – and we were thrilled! 💫 The creative content was developed by our amazing ShowHeroes design team in collaboration with our talented hero Alexandra Elisabeth Otsa, supporting the important work of Kinderträume e.V. in the process. We’re proud to draw attention to the incredible efforts of these two organizations and ready to jump back into the karaoke ring for a good cause! 🎤 A big thank you to HYGH AG for this fantastic prize and to Tizian Hosch and Claudia K. for the outstanding execution and collaboration. 🙌 👉 Follow Viva con Agua and Kinderträume e.V on social media, and consider donating to support clean drinking water and joyful moments for seriously ill children. __________________________ ✨ 𝗘𝗿𝗶𝗻𝗻𝗲𝗿𝘁 𝗶𝗵𝗿 𝗘𝘂𝗰𝗵 𝗻𝗼𝗰𝗵 𝗮𝗻 𝗱𝗲𝗻 𝗞𝗮𝗿𝗮𝗼𝗸𝗲-𝗦𝗶𝗲𝗴 𝘂𝗻𝘀𝗲𝗿𝗲𝘀 𝗛𝗲𝗿𝗼𝗲𝘀 Anika Stasch 𝗶𝗺 𝗥𝗮𝗵𝗺𝗲𝗻 𝗱𝗲𝗿 𝗱3𝗰𝗼𝗻 𝗶𝗻 𝗱𝗲𝗿 𝗛𝗬𝗚𝗛 𝗔𝗚 𝗢𝗮𝘀𝗲? ✨ Kurz vor Jahresende sind die beiden Kampagnen im Wert von jeweils 25.000 € für Viva con Agua in Hamburg und Kinderträume e.V. in Berlin live gegangen! 🎉 Zusammen mit Annette Reidt (Vorstandsvorsitzende von Kinderträume e.V.) haben wir die Ergebnisse auf ausgewählten HYGH-Screens in Berlin bestaunt – und waren total begeistert! 💫 Die kreativen Inhalte hat unser großartiges ShowHeroes Design-Team zusammen mit unserer tollen Kollegin Alexandra Elisabeth Otsa entwickelt, um die wichtige Arbeit von Kinderträume e.V. zu unterstützen. Wir sind super stolz, die tollen Projekte dieser beiden Organisationen sichtbarer zu machen – und jederzeit bereit, für den guten Zweck wieder in den Karaoke-Ring zu steigen! 🎤 Ein riesiges Dankeschön an HYGH AG für diesen großartigen Gewinn und an Tizian Hosch und Claudia K. für die tolle Umsetzung und Zusammenarbeit. 🙌 👉 Schau dir das Event an, welches mit der Kampagne von Viva Con Agua unterstützt wurde https://lnkd.in/eTeiub82 Folge Viva con Agua und Kinderträume e.V in den sozialen Medien und unterstütze sie mit deiner Spende für sauberes Trinkwasser und unvergessliche Momente für schwerkranke Kinder. #ShowHeroes #SocialImpact #Kinderträume #MakingADifference

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    🌙 𝐑𝐚𝐦𝐚𝐝𝐚𝐧 𝐢𝐬 𝐣𝐮𝐬𝐭 𝐚𝐫𝐨𝐮𝐧𝐝 𝐭𝐡𝐞 𝐜𝐨𝐫𝐧𝐞𝐫, 𝐚𝐧𝐝 𝐰𝐞’𝐫𝐞 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐦𝐚𝐤𝐞 𝐚 𝐦𝐞𝐚𝐧𝐢𝐧𝐠𝐟𝐮𝐥 𝐢𝐦𝐩𝐚𝐜𝐭! 🌙 Ramadan is a month of 𝒓𝒆𝒇𝒍𝒆𝒄𝒕𝒊𝒐𝒏, 𝒕𝒐𝒈𝒆𝒕𝒉𝒆𝒓𝒏𝒆𝒔𝒔, 𝒂𝒏𝒅 𝒈𝒊𝒗𝒊𝒏𝒈. It’s also a time when families come together to share moments, often in the evenings, making it a unique opportunity to engage thoughtfully with your customers. 📊 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐭𝐨 𝐠𝐮𝐢𝐝𝐞 𝐲𝐨𝐮𝐫 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐭𝐡𝐢𝐬 𝐑𝐚𝐦𝐚𝐝𝐚𝐧: 👨👩👧👦 Families spend 30% more time watching content together during Ramadan evenings. 🇮🇩 53% of Indonesians are more likely to purchase after seeing an ad on CTV. 🛍️ 62% of consumers plan to increase their spending this Ramadan compared to previous years. 📽️ Video streaming plays a big role, with 2 in 5 Indonesians relying on it for entertainment during the fasting month. At ShowHeroes, we’re here to help you create campaigns that resonate with the spirit of Ramadan. Whether through engaging video formats or impactful CTV campaigns, we’re ready to make your message reach the right audience at the right time. Let’s work together to make this Ramadan meaningful and memorable for your brand and your customers. Reach out to set up your campaigns today✨: https://lnkd.in/e--DEUcT 𝑹𝒂𝒎𝒂𝒅𝒂𝒏 𝑴𝒖𝒃𝒂𝒓𝒂𝒌 ❤️ #ShowHeroes #Ramadan2025 #CTV #VideoAdvertising #ConnectingWithCare #OnlineVideo #RamadanKareem

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    🎉 2024 Reflections: A Year to Celebrate, 𝐓𝐡𝐚𝐧𝐤𝐬 𝐭𝐨 𝐨𝐮𝐫 𝐇𝐞𝐫𝐨𝐞𝐬! 💚 As we approach the end of 2024, we’re filled with gratitude for the incredible achievements accomplished together, within our teams, and alongside our amazing clients and partners. This year was challenging but also filled with innovation, collaboration, and personal growth. Check out what ShowHeroes CEO Ilhan Zengin and some of our global Heroes have to say about 𝘵𝘩𝘦𝘪𝘳 highlights of the year. Just a few 𝐛𝐢𝐠 𝐦𝐨𝐦𝐞𝐧𝐭𝐬 ShowHeroes is particularly proud of include: 🌟 Launching ShowHeroes MAX 🌟 Advancing Attention Metrics for CTV 🌟 Acquiring Vidds strengthening our video AI capabilities 🌟 Receiving some standout industry awards Every milestone was made possible by the creativity and resilience of our team members. 🏆 Don’t miss the full version of our 2024 𝐑𝐞𝐜𝐚𝐩 𝐕𝐢𝐝𝐞𝐨 to see 𝘢𝘭𝘭 our Heroes’ incredible highlights and stories! 👀 Watch it here: https://lnkd.in/dK6BCM5p To all our partners, clients, and team members, Thank You for making 2024 unforgettable. Here’s to an even brighter 2025! #ShowHeroes #teamwork #digitaladvertising #videoadvertising #employeebranding #2024Recap

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    𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐌𝐞𝐞𝐭𝐬 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: 𝐒𝐡𝐨𝐰𝐇𝐞𝐫𝐨𝐞𝐬 𝐒𝐩𝐚𝐢𝐧 𝐱 𝐕𝐢𝐥𝐞𝐝𝐚 𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐲 🚀 We’re thrilled to share the outstanding results from ShowHeroes Spain and Vileda Professional first-ever cross-media campaign! This collaboration utilized ShowHeroes’ Attention Index to measure engagement across the online video campaign which was combined with a CTV campaign— 𝘵𝘩𝘦 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘴𝘱𝘦𝘢𝘬 𝘧𝘰𝘳 𝘵𝘩𝘦𝘮𝘴𝘦𝘭𝘷𝘦𝘴. 🤩 𝐎𝐋𝐕 +6,5% VTR vs KPIs +6,5% Viewability vs KPIs +2,3% above average APM for ShowHeroes Spain Attention Metrics campaigns 𝐂𝐓𝐕 +93% VTR Swipe through to see all the details and download the PDF. Contextual technology, personalized video content, and real-time ad optimization delivered unparalleled storytelling, boosting engagement and brand relevance. 𝐖𝐡𝐚𝐭 𝐬𝐭𝐚𝐧𝐝𝐬 𝐨𝐮𝐭: 💡 ShowHeroes Branded Player for online video ensured optimal attention capture. 💡 Conventional TV video elevated CTV effectiveness. 💡 MAGNA’s trust in ShowHeroes’ solutions set the stage for success. This campaign wouldn’t have been possible without an amazing team effort. A huge thank you to: 👉 Clara Guzman Donadeu, Digital Specialist Sr., KINESSO 👉 Carmen Marín Sancho, Account Executive, UM Worldwide 👉 Carla Surribas Giménez, Digital Marketing Manager, Vileda Professional 👉 Víctor Soldevilla Carlos, Sales & Account Manager, ShowHeroes #ShowHeroes #Vileda #AttentionMeasurement #CTV

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    ✈️ 𝐑𝐞𝐚𝐝𝐲 𝐟𝐨𝐫 𝐓𝐚𝐤𝐞𝐨𝐟𝐟? 𝐘𝐨𝐮𝐫 𝐏𝐫𝐞𝐦𝐢𝐮𝐦 𝐕𝐢𝐝𝐞𝐨 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 𝐒𝐭𝐚𝐫𝐭𝐬 𝐍𝐨𝐰! 𝘈𝘳𝘦 𝘺𝘰𝘶 𝘳𝘦𝘢𝘥𝘺 𝘵𝘰 𝘣𝘰𝘰𝘬 𝘺𝘰𝘶𝘳 𝘯𝘦𝘹𝘵 𝘵𝘳𝘢𝘷𝘦𝘭 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯?  🧳 Welcome aboard Flight SH-2025 with 𝑺𝒉𝒐𝒘𝑯𝒆𝒓𝒐𝒆𝒔 𝑨𝒊𝒓𝒍𝒊𝒏𝒆𝒔! We're thrilled to have you in First Class as we take off toward Global Video Excellence. 𝐇𝐞𝐫𝐞’𝐬 𝐚 𝐪𝐮𝐢𝐜𝐤 𝐩𝐫𝐞𝐯𝐢𝐞𝐰 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐭𝐫𝐢𝐩: 🛫 𝐈𝐧-𝐅𝐥𝐢𝐠𝐡𝐭 𝐄𝐧𝐭𝐞𝐫𝐭𝐚𝐢𝐧𝐦𝐞𝐧𝐭: Dive into immersive online video, CTV, and interactive formats that captivate your audience. 🛬 𝐎𝐧𝐛𝐨𝐚𝐫𝐝 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬: Brand safety, creative solutions, and contextual targeting to make your campaigns fly high. 🛩️ 𝐅𝐢𝐧𝐚𝐥 𝐃𝐞𝐬𝐭𝐢𝐧𝐚𝐭𝐢𝐨𝐧: Premium content with massive reach and engagement —your message, delivered. 👉 Check out our travel content and let’s get your campaign soaring!: https://lnkd.in/e24EiqvM Thank you for choosing ShowHeroes Airlines. We’re excited to serve you! 🧑✈️ #ShowHeroes #CTV #VideoAdvertising #Engagement #Travel #CreativeSolutions #Publishers #Campaigns

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    É uma honra celebrar o 25º aniversário da Comscore, Inc. 🎉 A Managing Director da ShowHeroes Brasil, Lilian Prado, compartilhou sua visão sobre as soluções que nos ajudam a entender o ecossistema digital de forma mais completa.

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    🎉 Celebramos com nossos clientes 🎉 Em comemoração ao nosso 25º aniversário, estamos lançando uma série especial de depoimentos. Hoje, destacamos ShowHeroes Group e como nossas soluções os ajudaram a obter uma compreensão completa da cobertura digital e do consumo integral de audiências. Graças à Comscore, a ShowHeroes tem uma visão detalhada do ecossistema digital, permitindo-lhes tomar decisões informadas e estratégicas. Agradecemos à Lilian Prado por compartilhar sua experiência e fazer parte desta celebração!📲 Não perca mais histórias inspiradoras em nossas redes sociais e no nosso HUB Internacional. https://lnkd.in/ekjnZbfa

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    📢 𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐍𝐞𝐰𝐬: 𝐒𝐭𝐞𝐯𝐞 𝐅𝐢𝐥𝐥𝐞𝐫’𝐬 𝐂𝐫𝐲𝐬𝐭𝐚𝐥 𝐁𝐚𝐥𝐥 𝐟𝐨𝐫 2025 𝐈𝐬 𝐇𝐞𝐫𝐞 🔮 We’re thrilled to see our very own Steven Filler UK Country Manager at ShowHeroes featured in Mediashotz’s latest piece, 𝘗𝘳𝘦𝘥𝘪𝘤𝘵𝘪𝘰𝘯𝘴: 𝘏𝘰𝘸 𝘈𝘥𝘛𝘦𝘤𝘩, 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘊𝘳𝘦𝘢𝘵𝘪𝘷𝘦 & 𝘗𝘙 𝘓𝘦𝘢𝘥𝘦𝘳𝘴 𝘚𝘦𝘦 2025, 𝘣𝘺 𝘔𝘢𝘳𝘬 𝘑𝘰𝘩𝘯𝘴𝘰𝘯. 💭 Steve shared his thoughts on what’s next for the 𝐦𝐞𝐝𝐢𝐚, 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐚𝐧𝐝 𝐚𝐝𝐭𝐞𝐜𝐡 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬, and his insights offer a clear and inspiring vision for the future. Here are some highlights: 🤖 𝐓𝐡𝐞 𝐫𝐨𝐥𝐞 𝐨𝐟 𝐀𝐈 𝐢𝐧 2025 AI will move beyond the buzz and into action. At ShowHeroes, our AI video platform Vidds.co is already streamlining content creation, enabling us to produce high-quality videos at greater scale and efficiency. 𝐇𝐨𝐰 𝐒𝐡𝐨𝐰𝐇𝐞𝐫𝐨𝐞𝐬 𝐢𝐬 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐞𝐝 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 We’re doubling down on: 🟩 Delivering 𝐜𝐨𝐧𝐭𝐞𝐱𝐭𝐮𝐚𝐥𝐥𝐲 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐯𝐢𝐝𝐞𝐨 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐚𝐧𝐝 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠. 🟩 Expanding our investment in 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 𝐓𝐕 (𝐂𝐓𝐕) to provide brands with cutting-edge targeting and creative solutions. 🟩 Elevating 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 by designing campaigns that deeply resonate with specific audiences. 🌍 𝐌𝐚𝐤𝐢𝐧𝐠 𝐚 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 ShowHeroes is committed to strengthening the 𝐩𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐫 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦, with a particular focus on local and diverse publishers. By empowering these vital voices, we’re not only innovating but contributing to communities worldwide. 𝘛𝘩𝘪𝘴 𝘪𝘯𝘵𝘦𝘳𝘷𝘪𝘦𝘸 𝘪𝘴𝘯’𝘵 𝘫𝘶𝘴𝘵 𝘢𝘣𝘰𝘶𝘵 𝘱𝘳𝘦𝘥𝘪𝘤𝘵𝘪𝘰𝘯𝘴—𝘪𝘵’𝘴 𝘢 𝘳𝘦𝘧𝘭𝘦𝘤𝘵𝘪𝘰𝘯 𝘰𝘧 𝘩𝘰𝘸 𝘚𝘩𝘰𝘸𝘏𝘦𝘳𝘰𝘦𝘴 𝘪𝘴 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘸𝘢𝘺 𝘪𝘯 𝘴𝘩𝘢𝘱𝘪𝘯𝘨 𝘵𝘩𝘦 𝘧𝘶𝘵𝘶𝘳𝘦 𝘰𝘧 𝘰𝘶𝘳 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺. 🧾 Check out the full article here https://lnkd.in/gyqw_gJe , and let us know your own predictions for 2025 in the comments! #ShowHeroes #AdTech #Innovation #AI #CTV #2025

  • Unternehmensseite von ShowHeroes anzeigen, Grafik

    8.528 Follower:innen

    🎥 𝐁𝐨𝐨𝐬𝐭𝐢𝐧𝐠 𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐁𝐫𝐚𝐧𝐝𝐞𝐝 𝐏𝐥𝐚𝐲𝐞𝐫 𝐅𝐨𝐫𝐦𝐚𝐭𝐬: 𝐊𝐞𝐲 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐫𝐨𝐦 𝐒𝐡𝐨𝐰𝐇𝐞𝐫𝐨𝐞𝐬 𝐒𝐰𝐞𝐝𝐞𝐧 🎯 Creativity is at the heart of digital advertising, helping campaigns break through the noise. A recent study by 𝐒𝐡𝐨𝐰𝐇𝐞𝐫𝐨𝐞𝐬 𝐒𝐰𝐞𝐝𝐞n and Implicit House highlights just how impactful customized solutions can be. We tested 𝐁𝐫𝐚𝐧𝐝𝐞𝐝 vs. 𝐍𝐨𝐧-𝐁𝐫𝐚𝐧𝐝𝐞𝐝 𝐏𝐥𝐚𝐲𝐞𝐫 𝐟𝐨𝐫𝐦𝐚𝐭𝐬 during the release of Viaplay Group’s 𝘚𝘵𝘳𝘢𝘯𝘥𝘩𝘰𝘵𝘦𝘭𝘭𝘦𝘵 series on Nyheter24, examining how personalized and non-personalized ads performed in both news settings and full-screen mobile viewing environments. Here’s what we discovered: 💡 𝐓𝐡𝐞 𝐅𝐢𝐧𝐝𝐢𝐧𝐠𝐬: ✔️ In non-branded formats, viewers focused on faces but overlooked key text. ✔️ Branded players with custom animations shifted focus and recall to important elements, like the text "Strandhotellet" and the sender "Viaplay." 📊 𝐓𝐡𝐞 𝐑𝐞𝐬𝐮𝐥𝐭𝐬: +84% 𝐦𝐨𝐫𝐞 𝐭𝐢𝐦𝐞 𝐢𝐧 𝐬𝐜𝐫𝐞𝐞𝐧 +37% 𝐦𝐨𝐫𝐞 𝐮𝐬𝐞𝐫𝐬 𝐩𝐞𝐫𝐜𝐞𝐢𝐯𝐞𝐝 𝐭𝐡𝐞 𝐜𝐨𝐫𝐫𝐞𝐜𝐭 𝐬𝐞𝐧𝐝𝐞𝐫 +32% 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐢𝐧 𝐚𝐯𝐞𝐫𝐚𝐠𝐞 𝐭𝐢𝐦𝐞 𝐬𝐩𝐞𝐧𝐭 +7% 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐢𝐧 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐬𝐞𝐧𝐝𝐞𝐫 using branded players vs. non-customized formats When creativity meets technology, brands capture attention and drive engagement like never before. Want to see how ShowHeroes’ contextual advertising solutions can elevate your campaigns? 👉 Explore our showroom: https://lnkd.in/gfBXTGQ 👉 Let’s connect: https://lnkd.in/e--DEUcT #DigitalAdvertising #ContextualAdvertising #VideoAdvertising #ShowHeroes

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