SENSORY-MINDS GMBH

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Meet our busy Sensory bees! 🐝  Some of our Sensory team members are also passionate beekeepers, and they’ve kindly opened their hives to show us what’s buzzing. We hope you have some bee-utiful days leading up to the holiday season. Leave us a 🐝 in the comments if you approve! #BeSensory #BeeSensory #SensoryMinds

Honestly, there isn’t anything we can add to this quote by the one and only, Steve Jobs. And now we’ll stop quoting Steve – don’t worry. 😉 #SensoryMinds #BeSensory #CustomerCentric #CustomerCentricity

Our Co-founder and CEO, Wolfgang Henseler, is a passionate car enthusiast—no doubt about it. Recently, he took part in an event celebrating the luxury brand Bugatti. At the National Auto Museum, Wolfgang spoke passionately about the brand's rich history and exciting future. For him, the automobile industry perfectly exemplifies the success of customer-centric businesses. Without this strategic focus, the future of car companies as we know them is uncertain. Would you call yourself a car aficionado? #SensoryMinds #BeSensory #CustomerCentricity #Automobile #NationalesAutomuseum

Who needs another Steve Jobs quote, right? Still, the man had a point—and, famously, a very clear vision. Part of our job is to help change our clients’ perspectives on their platforms, encouraging them to adopt a more customer-centric mindset. Have you managed to change someone’s mind recently? Tell us about it! #SensoryMinds #BeSensory #Quotes #Inspiration

We’ve said it before, and we’ll say it again. Or rather, our Co-founder and CEO Wolfgang Henseler puts it best: Think beyond the Tellerrand! 🍽️ It’s clear that old, product-centric concepts no longer work—we see it every day in the economy sections of our favorite news sites. What do you think? Do you agree? #SensoryMinds #CustomerCentricity #Inspiration #UserExperience #UserCentricity

User centricity isn’t just an option – it’s a necessity. Our founder and CEO Prof. Wolfgang Henseler puts it plainly: Had the automotive industry embraced a user- or customer-centric strategy, their situation wouldn’t be as dire as it is today. Share your thoughts on this below! #SensoryMinds #BeSensory #UserCentricity #UserCentric #CustomerCentric #UX

Traditionally, companies developed a product first and then marketed it to customers. However, this approach often fails to reflect customer needs or the current "Zeitgeist". Instead, we propose starting with the customer—exploring their needs and letting the process guide you. It might lead to a product, a service, or something entirely unexpected. Only companies that embrace this mindset will thrive. #SensoryMinds #BeSensory #CustomerCentricity #CustomerCentric #Design #ProductDevelopment #Innovation

🚀 Der zweite Tag der #MPULS24 - Marketing erleben ist gestartet. Dr. Sandro Reinhardt, Vorstandsmitglied DG Nexolution, eröffnet den Konferenztag und begrüßt die Gäste. Wir freuen uns auf spannende Vorträge und Diskussionsrunden der Referierenden von SENSORY-MINDS GMBH, Dortmunder Volksbank eG , Volksbank Ulm-Biberach eG, absolit Dr. Schwarz Consulting, TRUUCO, Hannoversche Volksbank eG, Bundesverband der Deutschen Volksbanken und Raiffeisenbanken (BVR) und DG Nexolution. Wir wünschen allen Teilnehmerinnen und Teilnehmern, den Referierenden und natürlich auch unserem #TeamDGX viel Spaß!   #marketing #event #gemeinsamvorn  

Hochschule Pforzheim - Gestaltung, Technik, Wirtschaft und Recht in the house! 🎉 We love welcoming students to our Sensory-Minds headquarters to give them a behind-the-scenes look at what we do—and maybe even find a perfect match for one of our open positions. This time, the students of Visual Communication explored some of our projects and had an engaging discussion with our CEO and co-founder, Prof. Wolfgang Henseler, about how AI is transforming the role of designers. #eventrecap #students #sensoryminds #offenbach