MartinBauer

Happy New Year! 🌟 🎆 We are truly grateful for the trust and support of our customers, partners, and followers throughout 2024. As we step into 2025, we look forward to new opportunities to innovate, collaborate, and grow together. Wishing you a year filled with success, happiness, and new achievements — let’s make it extraordinary! 🌿 #MartinBauer #LeadingTheBotanicalWay #HappyNewYear

As the year comes to a close, we want to take a moment to express our heartfelt gratitude to our customers and partners for their trust and collaboration throughout 2024. We are excited to embark on a new year filled with opportunities to grow and create meaningful impact together. Wishing you and your loved ones a season of joy, peace, and prosperity —Happy Holidays from all of us at MartinBauer! 🎄 🎅 🤶

Sustainability in Every Sip 🍵 With over 90 years of expertise, MartinBauer proudly stands as one of North America's largest tea importers, including a wide variety of herbal and fruit teas – from calming chamomile to antioxidant-rich rooibos. Our herbal and fruit teas deliver more than just exceptional flavor; they provide a range of functional benefits that enhance well-being with every cup. While their flavors and functions may vary, one thing is consistent across all 100+ of our herbal and fruit teas: a strong commitment to sustainability. Through strong partnerships with key farms and adherence to industry-leading certifications such as Rainforest Alliance, Fairtrade, and Organic, we ensure that every tea is responsibly sourced and produced.  With MartinBauer, you can trust that decades of dedication to flavor, quality, and sustainability are infused into every cup. 🍵   #BotanicalTea #HerbalTea #FruitTea #SustainableTea #MartinBauer #LeadingTheBotanicalWay

Do you need a little holiday magic in your food and beverage offerings? 🎄✨ We’ve got you! This festive season, our botanical ingredients are here to bring that extra sparkle. Not only do they deliver natural, authentic flavors, but they also resonate with today’s conscious consumers seeking indulgence with a festive twist. From the cozy warmth of spices like cinnamon and nutmeg to the nostalgic charm of peppermint and rosemary or the vibrant notes of orange peel and cranberries (especially with the viral candied cranberry trend lighting up TikTok right now) our botanicals transform traditional offerings into festive delights. Have you already heard of our holiday favorites Speculoos Blend and Gingerbread Blend? These superfine powders are perfect for confectionary, baked goods, ice cream, and even beverages bringing seasonal joy to your consumers. Capture that holiday spirit in your offerings ✨ – let’s connect to create wonderful delights for your consumers! #Christmas2024 #botanicals #festiveseason #MartinBauer

Ringing in the Holidays 🎄 ✨ We welcomed the festive season with a cozy breakfast and a fun session of baking Christmas cookies 🍪 The result: Lots of lovely homemade cookies designed with animal motifs that we shared with our amazing colleagues in the office, warehouse and production. It was a small way of saying thank you for all their incredible work, dedication, and outstanding team spirit throughout the year ❤️ In this cozy and relaxed atmosphere, we also took a moment to reflect on 2024 with much gratitude and look ahead to the coming year full of pride and motivation. We are excited to achieve new milestones and strengthen our partnerships in the animal feed industry together as a team 🐾✨ #teamspirit #holidayseason #animalnutrition #MartinBauer

🌿 Driving impact with our mabagrown fund! Last week, we shared with you some insights on our mabagrown fund supporting meaningful projects that benefit both people and nature – directly at the beginning of our botanical supply chains. Today, let’s dive into the three core areas that our mabgrown fund is all about: 💛Thriving Communities: Healthy and strong communities are the basis for long-lasting supply chain partnerships. With our fund we focus on improving farmers’ income, access to healthcare, and gender equality. 🌱 Healthy & Resilient Environment: We help to protect ecosystems, improve resource efficiency, reduce harmful materials and make decarbonization one of the top priorities in our supply chains. 🤝Profitable & Equitable Business: The sustainable performance of our partners is key for long-term success. Our projects within our mabagrown supply chains aim to improve suppliers’ access to higher-quality markets and increase worker loyalty. Would you like to get more insights on our mabagrown fund? Feel free to contact our colleague Michael Simmerlein. #Sustainability #Environment #FutureForward #MartinBauer #mabagrown

Botanical Immunity: Protect, Boost and Defend🌿 The demand for health-focused products, especially those that support immune health, is at an all-time high. Consumers are actively seeking beverages that not only taste great but also offer functional health benefits, with immunity-boosting drinks leading the charge. (FMCG, 2024) That’s where we come in 😊 We created a new line of immunity drinks packed with the pure power of botanicals while delivering deliciousness in every sip. Whether shot, ready-to-drink (RTD), or instant each drink is crafted to meet the needs of today’s health-conscious consumers. Infused with the natural goodness of Acerola Extract, antioxidant Elderberries and the spicy boost of Ginger and Turmeric, these drinks are also powered up with Vitamin C, Vitamin D, and Zinc for that extra function. Ready to bring some immune-boost to your lineup? Let’s connect!  #immunity #botanicals #MartinBauer #leadingthebotanicalway

It’s tea time – creating a mindful ritual for consumers ☕🌿 As we look ahead to 2025, health and wellbeing remain at the forefront of food and beverage trends. In a world where life moves fast, consumers are increasingly seeking moments of calm, reflection, and holistic wellbeing (Innova Market Insights, 2024) – and tea is perfectly positioned to deliver. But it’s more than just what’s in the cup. The act of brewing and enjoying tea is a mindful practice that consumers can incorporate in their daily selfcare routine to relax and unwind. How to hop on that trend giving consumers a tea experience that tells a story of wellness: ☕ Support mindful brewing: Help consumers savor the process of steeping and being fully present in the moment. 🌿Inspire with Botanicals: Highlight natural ingredients that are traditionally used for their calming effects like Chamomile and Bergamot, or even well-known immune-boosting options like Dandelion. 🌿 Customize the cup: Tailor the tea experience to personal taste and brewing habits. ☕ Enhance the experience: Encourage consumers to incorporate sensory rituals like playing gentle music or gratitude affirmations. Let’s brew new ideas together! Discover how our botanicals and various tea formats can create mindful experiences for your consumers as a serene escape from their everyday life. #teatrends #trends2025 #teatime #tearitual #MartinBauer

Create real impact! Have you already heard of our mabagrown fund? 🌱 Since 2015 we have been on a mission to make our global supply chains more sustainable and to create fair conditions where they matter most – directly at the beginning of our botanical supply chains. From providing access to clean drinking water, to empowering women or advancing regenerative soil practices, we are committed to drive real change. “The mabagrown fund is a fundamental lever that enables us to bring positive change directly on the ground. Together with our clients we shape the sustainable future for our botanicals.”, says Sebastian Sieben, CEO of MartinBauer. We are incredibly proud of what we have achieved so far: 🌿19 projects in 2023, scaling up to an impressive number of 120 projects since 2015. Join us in making a difference – for a sustainable future. 💛 #Sustainability #Environment #FutureForward #MartinBauer #mabagrown

Today’s consumers are more and more turning to natural ways to safeguard their health. We are curious: What is your favorite botanical to give your immune system a boost? Please vote or comment below 😊