Cyanite

April' 2️⃣ 4️⃣ - Las Vegas, USA (NAB) In 2024, my job took me across 🌎 continents and brought me many exciting experiences and insights. One of the highlights of the year was my visit to #NAB in Las Vegas - a place full of exciting conversations, new technologies and nice people. Here are a few points that stayed in my mind: ▶️ AI in music scheduling One exciting bright spot is the use of AI-generated META data. This enables consistent and accurate tagging, which makes work easier and can improve the quality of playlists. Scheduling data is better managed and categorised on a technical and emotional level. For me, this is a real added value. I would like to recommend #Cyanite. Markus Schwarzer and his team offer automatic tagging of libraries. It's not just about hard facts like sound codes, vocalists or instruments, but also about the emotional categorisation of a song. Since December, this data can be transferred to #MusicMaster for scheduling purposes via a connector programmed by ON AIR | Passion for music and data. The result: consistent tags and the ability to influence (and understand) playlists emotionally. ▶️ AI to support, not replace! For me, traditional music market research for radio stations remains relevant and essential. However, dynamic formats could also benefit from AI by using it to analyse short-term trends. But: The interpretation of this data requires a deep understanding and adaptation of the new technologies to the needs of a radio station. I think: AI can provide support - but the real value of a playlist comes from a strategic combination of technology and human expertise. ▶️ AI - not at any price In conversations I have had, I often find that there is a lot of enthusiasm for AI - but real value is only created when the technology is used in meaningful ways! In my opinion, there is still no workflow optimisation tool 🚫 that uses artificial intelligence to revolutionise music scheduling in its entirety! I would like to point out that perfection does not always require new tools, but often a better use of existing ones! The existing algorithms in tools like #MusicMaster have been offering impressive possibilities for decades - provided you work with consistent and relevant data (and knowledge)! I suggest you check if the existing potential is really being used to the full. At #NAB, I represented ON AIR at the MusicMaster, Inc. booth - a great team! Together with Scott Wirt, Laurie Knapp, Melanie Knapp and the two Jerry's (Jerry Butler - CRMC - Jerry Parker) I had some great days in the USA, even beyond NAB. Next stop: #Zurich, 🇨🇭 SWITZERLAND (24.08 Swiss Radioday)

Seasons greetings from Cyanite! ✨ As the year draws to a close, we would like to take a moment to express our deep gratitude to our partners, clients and our LinkedIn community for a year of collaboration, exploration and conversation. 🌎 From expanding how the world discovers and experiences music, to meeting fellow innovators in the music tech space in San Fran, Beijing, Amsterdam and beyond, 2024 has been an inspiring ride! Here's a few snaps from our festive team day out, featuring food, art, a drumming workshop and Daft Punk 💫 For the Berliners, if you fancy a drumming workshop for your team, check out Nathan’s course at Beat Etage, it’s amazing! → https://beat-etage.de/ Wishing you happy holidays and a bright start to 2025!

📢 London, lend us your ears! We’re part of a panel submission for SXSW's first London edition next June. We need your support to make it happen. The world of music is evolving rapidly, and AI is at the heart of this transformation. This SXSW panel is your chance to explore how AI is reshaping the music landscape for brands, diving into: 🎵 Music Research & Discovery 🎵 Music Production & Creation 🎵 Sonic Branding Hosted by Sander Van Maarschalkerweerd, founder of SIZZER, alongside our CEO Markus Schwarzer, Antony Demekhin (Co-Founder of Tuney) and David Courtier-Dutton (Co-Founder of SoundOut) — this panel will explore the present and future of AI music, discussing both the opportunities and challenges it brings. 🎤 Whether you're in music, marketing, or simply curious about how AI is revolutionizing creative industries, this panel will offer unique insights to spark your imagination. ✅ If you’d like to hear more, head to the SXSW Panel Picker and cast your vote for “AI Music: A New Era for Marketing and Branding.” https://lnkd.in/d_w9zpHu

🎧 Are Music Algorithms Losing Their Spark? 🎶 This year, many found their Spotify Wrapped and TikTok year-in-review to be… underwhelming. According to WIRED, the algorithms behind these platforms seem to be losing touch with genuine user preferences. Why? Heavy reliance on user behavior data can lead to repetitive, uninspired recommendations. As people become aware of being tracked, they may change their behavior, skewing the data. We value the algorithmic approach that platforms like Spotify offer—it’s great for personalizing based on listening habits. But at Cyanite, we offer a complementary approach: ✅ Focus on the music itself: Our #AI analyzes the sound, not the user behavior. ✅ Unbiased discovery: Every song gets a fair chance of being heard, based on its true essence. ✅ Diverse recommendations: Helping listeners discover music that surprises, resonates, and inspires. In a world where algorithms can sometimes feel predictable, we’re reimagining music discovery to be more authentic and dynamic. What’s your take? Have music algorithms lost their edge? And how can we keep music discovery fresh and inspiring? 👇 Read the full article here 👉 https://lnkd.in/epz39nwi #MusicDiscovery #AIInMusic #EthicalAI #SpotifyWrapped #AlgorithmicDiscovery

🚀 How AI is helping to transform the sync industry 🎶 This recent article by Frederic Schindler at Catalog in Music Week is an important read, breaking down the main pain points in the sync industry right now. The challenges he outlines - from the bottlenecks in licensing and use of antiquated technology, to independent artists getting buried under manual processes - highlight the urgent need for smarter, more efficient solutions. With rising global exports of content, sync teams have to automate processes to work through requests effectively. Catalog is doing a fantastic job at streamlining the licensing process, while Cyanite is on a mission to make human creations much more discoverable. Collaborations like these have a good shot at solving two of the most fundamental problems in sync. The sync landscape is evolving, with millions of opportunities waiting to be seized. By leveraging AI technology to streamline licensing and provide nuanced pricing models, we can reclaim the value of independent music and enrich the cultural fabric of visual media. We're excited to watch Catalog's impact on the sync industry unfold next year! https://lnkd.in/dZm-nikR #SyncLicensing #AIinMusic #MusicInnovation #IndependentMusic

✨ Generative Music Then and Now Around 1.5 years ago, our CAIO Roman Gebhardt collaborated with interdisciplinary artist, Mathias Gramoso on a multimedia piece called "Plagio", which debuted in Porto, Portugal. Inspired by French poet Paul Claudel’s quote, interpreted in English as, “Everything the heart desires can always be reduced to the shape of water,” Roman and Mathias used transducer speakers to translate sound into ripples on water. The sounds came from a deconstructed Riffusion V1 Diffusion model, producing abstract, raw, unexpected results far from traditional music. This week, the second iteration, "Plagio 2", opens at Noor Riyadh in Saudi Arabia. Revisiting this early generative AI model reminds us how much the field has evolved. In Roman's words: This piece isn’t a statement, but an invitation to think about 1️⃣ What we can and want to do with generative models. 2️⃣ What these models are capable of beyond the obvious. 3️⃣ How we view the contributions embedded in these systems. #GenerativeMusic #AIArt

♫ The Taylor Swift Index - a new report by SoundOut ♫ We’re thrilled to have powered the AI-driven analysis behind this new report. Using our advanced emotional and audio analysis technology, our friends at SoundOut have delivered one of the most comprehensive studies of Taylor Swift’s music to date, covering nearly 200 tracks, 64,000 consumer reviews and a 12-year journey through her discography. The report covers: 💡 The emotional evolution of Taylor Swift’s music, mapped across 240 unique attributes, showing the evolving relationship between brand power and musical appeal. 💡 Insights into the commercial performance of her most beloved tracks. 💡 How isolating the Taylor Swift brand from the music itself, we can gain an entirely new way of understanding what drives success in the modern music industry. The report is testament to how technology can elevate storytelling, and how AI-powered emotional analysis can unlock the hidden dimensions of music’s impact on listeners. #AIanalysis #TaylorSwift #SoundOut

💥 How to maximize your music catalog with AI. In the fast-changing world of sync and music publishing, staying competitive means leveraging cutting-edge technology. With our AI-powered search tools, we help music publishers streamline workflows and unlock their catalog’s full potential. Here's how: 1️⃣ By finding the perfect tracks for sync - by quickly locating them via Similarity Search, Free Text Search and data driven-visualizations. 2️⃣ By enriching catalogs with AI Tagging - we can enhance DISCO or Source Audio libraries with consistent AI-generated tags for mood, tempo, genre, and more. 3️⃣ By integrating Cyanite into CMS - seamlessly work within platforms like Synchtank or Reprtoire, or use Cyanite’s API for custom solutions. Optimize workflows and respond to client demands with speed and precision. Why does it matter? Because improved technology helps music publishers to uncover hidden gems, boost sync opportunities, and streamline royalty flows. As industry leaders like BMG and Reservoir Media have known, Cyanite empowers teams to work smarter and unlock new revenue streams for rightsholders. 👉 Want to try it for free? Reach out today and explore how Cyanite can transform your music publishing game. #AI #MusicPublishing #SyncLicensing #MusicTech

A big thank you to Most Wanted: Music Berlin and Association For Electronic Music for hosting our CEO, Markus Schwarzer, on last week's panel, "AI: Don't Get Sued - Navigating Music Copyright in the Age of AI." Key Takeaways: ➡️ CMOs (Collective Management Organizations) face challenges in appropriately licensing music, creating ripple effects throughout the industry. ➡️ Unclear legislation undermines AI innovation by fostering ambiguity. ➡️ Tailored licensing frameworks are essential for AI-generated music versus other AI-based services. Thanks to Markus’ fellow panelists Marco Erler, Linda Stark, Lucie Caswell and moderator Jay Ahern for the enlightening talk.  📸 by LALAL.AI #AIlicensing #MostWantedMusic #AImusicindustry #GenAI

🧨 #press https://lnkd.in/dZm-nikR Read our founder Frederic Schindler’s bombshell Music Week opinion piece to understand how Sync’s broken system is failing independent artists and music lovers alike - and how Catalog will contribute to fixing it.  #musicweek #futureofsync #musictech #artistdriven #curation #nextgenlicensing #musicsupervision #independentmusic