Assembly Global

Curious about linear, Connected TV (CTV), and digital convergence? Dive into Nexxen U! This groundbreaking, global education program features insights from top buy- and sell-side industry experts—including Assembly North America's own Digital Director, Jamie Snider. Learn more about it below. #FindChangeGrow

As we head into #2025, our global network of strategists at Assembly Global has identified the key trends that will shape #industries, #culture, and #consumer behavior in the year ahead. From groundbreaking #tech to shifting social norms, these #insights are designed to help #brands stay ahead of the curve and spark impactful conversations. Here’s a glimpse into what’s coming: • Travel goes greener with cleaner tech and carbon tracking. • ESG takes the spotlight as regulations and consumer passion drive change. • Gen Alpha dominates YouTube, reshaping digital engagement. • The rise of prosocial media prioritizes healthier online spaces. • AI fuels personalized experiences while consumers push back against algorithm-driven culture. • Social media becomes the new search engine for younger audiences. • Brands lean into bold, hyper-personalized storytelling. • Smart tech and self-driving delivery vehicles redefine convenience. • Third Places like cafes and libraries make a comeback to combat the "friendship recession." From #AI advancements to the rethinking of brand engagement, 2025 is shaping up to be a year of transformation. We’ve laid out all 25 predictions to inspire fresh ideas and fuel meaningful connections with clients and audiences. Explore the full list and see what’s next for your brand here: https://lnkd.in/eisS5nGN As we step into 2025, which prediction do you think will take center stage? Assembly Europe ASSEMBLY Digital Commerce Stagwell Stagwell Brand Performance Network #25Predictionsfor2025 #AssemblyGlobal #FutureTrends #Innovation #MarketingInsights #FindChangeGrow

Game on…. SPORT BEACH is officially back, and we're kicking it off at CES 2025🤝 Join us in Vegas on January 7 from 6-9pm to celebrate the return of SPORT BEACH, plus a sneak peek at more ways we're showing up across the globe. RSVP today: https://hubs.li/Q0305RBZ0 cc. Robyn Freye, Ryan Linder, Mark Penn, Beth Lester Sidhu, Regan Considine

🚀 Exciting Collaboration Alert! 🚀    Assembly Digital Commerce teamed up with Mars to test out new Amazon content for Wrigley’s Extra Gum. We asked a select bunch of Gen Zer’s to compare existing assets with our new, data-inspired versions… and the results were refreshingly positive!     The Mars teams were instrumental in the seamless process, thoroughly laying the ground for the dComm shift to Gen Z. Their engagement in the data-driven approach, down to the fine details like Gen Z daily habits, underlined their commitment to innovative, best-in-class partnerships.     This A/B testing project involved target consumers comparing 2 versions of 5 different products for the Australian market, and our bright new assets certainly gave them something to chew on.   The results speak for themselves – see below:    It was a pleasure to work alongside:     Mars Snacking BCCHub in London who trusted us to reinvent their brands in dCommerce: Zara K. & Megan Tully;   Mars Australia, who made sure our comms and content were relevant to local shoppers: Will Cudlipp, Melanie Alforque, Michelle Walsh and John Howe.    A big thank you to every one of you!     Does your dComm content speak to shoppers?      Get in touch with ASSEMBLY Digital Commerce and let us find the change that fuels growth for you.  

From AR experiences to advanced targeting, Snap Inc.'s tools are empowering brands to connect with audiences in more meaningful, personalized ways—reshaping how campaigns are executed and media buying evolves. At Assembly we've seen firsthand how these add-ons can generate results for brands. As brands navigate the crowded marketplace, embracing these technologies is becoming essential to stay ahead and foster deeper consumer engagement, and of course our CSO knows that. 🚀 Thank you to our partners at Snap for chatting with us! #SnapInc #InnovationInMarketing #AR #MediaStrategy #ConsumerEngagement #DigitalTrends

Our mission was bold: ignite awareness for Mashreq Neo and Neo Next, inspiring a whole new community to open accounts. With #TikTokCareerLab, we turned finance into fun through an exclusive content hub that simplified personal finance for everyone. Four series, four mega creators, and 16 binge-worthy episodes packed with saving hacks, investment tips, and payday pro insights skyrocketed Mashreq’s presence to over 95 million views. The results? A 10.6% boost in brand trust, 12% increase in visibility, and a new wave of fans choosing Mashreq as their go-to bank.  Want to learn more? Head over to https://lnkd.in/ecwMNZ47: https://lnkd.in/d9myS9ZP #Fintock #CampaignWin #AssemblyMENA #FindChangeGrow

MDLBEAST partnered with Assembly to sell #Soundstorm, its flagship music festival, by driving ticket sales through a targeted, data-driven campaign. And we did it. Assembly ran a two-week prospecting campaign using @TikTok's new AI tool, Smart+, to optimize ticket purchases. We tested Smart+ against standard conversion optimization, using similar budgets to see which approach would deliver better results. Then we created four ad creatives offering a 30% discount to boost engagement and conversions. We set up a measurement system to compare the performance of Smart+ against standard methods. And the results were impressive: ticket sales increased by 29%, conversion rates (CVR) rose by 64%, and cost per acquisition (CPA) dropped by 20%. By leveraging TikTok’s Smart+ tool and a targeted media strategy, we helped MDLBEAST achieve its goal of selling out Soundstorm while also driving more efficient ticket sales at a lower cost. Want to know more? See the case here: https://lnkd.in/dq_uvcDj #CampaignWin #AssemblyMENA #FindChangeGrow

Our APAC CEO, Richard Brosgill, recently sat down with Branding in Asia for an inspiring conversation! He discusses the incredible journey that we've been on over the past year, helping clients in Asia create more meaningful brand experiences and delivering true business impact. He also shared some of the key defining moments that shaped our agency!    Read more on Branding In Asia!   #CEO #BrandImpact #AgencyJourney #Inspiration #FindChange #FuelGrowth 

🏆🎉We’re proud to share that we’ve won TWO awards at the first Meta Agency Awards: the Best use of Advantage+ with KARL LAGERFELD and Narayan Persaud for the Rising Star Award!   These wins celebrate not just our outstanding client work and performance, but also the excellence we've built together as a team.   Cheers to our incredible team! Onwards and upwards!🎉 #Assembly #AssemblyEurope #FindChangeGrow #PerformanceMarketing

🏆 We're breaking records with three awards in two days! We’ve won the Microsoft Advertising Performance Partner of the Year! We successfully integrated Microsoft Advertising campaigns and #AI solutions that delivered breakthrough results for our clients across Europe.   🌟 A huge shoutout to our incredible team for an amazing wrap-up of 2024! #BringOn2025 #Assembly #AssemblyEurope #FindChangeGrow #PerformanceMarketing