ARRtist

Dear ARRtists, wishing all of you a great time installing, updating, repairing and explaining your loved one’s printers, phones, and fax machines. Enjoy the Holidays 🎄🎁💚 You rock! Thank you!

How NOT to raise prices—and how to get it right 👇 Kyle Poyar highlights a lesson in pricing emails: the wrong way and the right way. 🚫 The Bad: Spotify's email fails on all fronts: vague subject line, unclear price details, and no timeline. It’s an example of what not to do during "price hike season." 😍 The Good: Otter.ai nails it with a thoughtful approach: 1. Show the value: Highlights new features like OtterPilot and AI Chat, turning the increase into a value showcase. 2. Turn it into a marketing moment: Urges free users to upgrade and lock in lower rates with urgency cues. 3. Reframe the message: Calling it a "pricing update" sounds positive and inevitable. 4. Reinforce the value: Devotes space to what Otter Pro offers, albeit feature-heavy. 5. Offer a choice: Provides users with options, empowering them instead of pressuring them. Takeaway: Price changes are inevitable—how you communicate them makes all the difference. #pricing #saas #insights

Master these 9 essential negotiation skills to level up your fundraising game. 👇

🚀 Brand in B2B SaaS - The Original Revenue Driver How does branding drive long-term growth in SaaS? 💡 In this episode of ARRtist on AIR, host Julius Göllner dives deep into the world of SaaS branding with Angeley Mullins, a seasoned marketing and commercial executive who has held leadership roles at Amazon, Intuit, GoDaddy, and most recently, Resourcify. Angeley brings over 20 years of expertise in scaling brands globally and shares why branding is not just a strategy, but the cornerstone of revenue generation in SaaS. 🎯 Key Takeaways: 1️⃣ Your brand is your long-term growth engine—start building it early. 2️⃣ Belief-driven storytelling resonates emotionally and strengthens ICP connections. 3️⃣ A diverse and inclusive workplace fuels innovation and success. 📢 Whether you’re an early-stage founder or a scaling SaaS leader, this episode is packed with actionable strategies to make your brand unforgettable. #SaaS #founders #branding #B2B

💡 What Does It Take for SaaS Startups to Raise Series A & B Funding? 📊 To raise Series A: -ARR > $500k -Growth > 2x YoY 📈 -GRR > 75% -NRR > 100% -Burn Multiple <<3x 🔥 📊 To raise Series B: -ARR > $5M -Growth > 2x YoY 📈 -GRR > 80% -NRR > 105% -Burn Multiple <2x 🔥 Thanks, Dirk Sahlmer, for breaking it down and sharing the benchmarks! 🙌 #SaaS #founders #investing #venturecapital

🚀Calling all B2B SaaS founders and CxOs in the Stuttgart region and Baden-Württemberg: Join us as we team up with Flip for "ARRtist on Tour Stuttgart 2025" - an exclusive Afterwork Event for B2B SaaS Leaders only! February, 13th, 18:00 h at the Flip Office in Stuttgart! Don't miss valuable insights of Danilo Jovicic-Albrecht, Benedikt Ilg and Dr. Lukas Biedermann on how to scale a B2B SaaS startup and take the chance to meet other SaaS leaders from your region!

⏳ ARRtist Circus Prices Increase Tonight at Midnight! 🎟️ The countdown is on! ⏰ Don’t wait—this is your last chance to lock in tickets at the current price. 💎 #ARRtist #Circus #SaaS #Innovation

🎪 Don’t Miss the ARRtist Circus! 🎟️ Prices Increase Sunday at Midnight Ready to experience the magic? The ARRtist Circus is where innovation meets fun, bringing together brilliant minds for an extraordinary event: ✨ 100+ hours of networking opportunities 🎤 80+ workshops with inspiring speakers 🎶 All in an informal, lively atmosphere featuring music and games! 🚨 Act fast. Ticket prices go up this Sunday at midnight. Secure your spot now and be part of this unforgettable experience designed to connect, energize, and inspire. #arrtistcircus #networkingevent #workshops #inspiration

AI pricing models are booming, but adoption is slower.🍿 Here’s the latest data from 800+ SaaS companies: 🤖 AI Features: 56% have launched AI features 41% are monetizing AI, 28% are testing How AI is Making $$: 1️⃣ Traditional Subscriptions: 46% Still the most common, but down from 59% in general SaaS. 2️⃣ Usage-Based: 25% Pay-per-use models like per call/token are growing. 3️⃣ Hybrid: 22% Combines subscriptions & usage – a flexible but complex option. 4️⃣ Outcome-Based: 7% Charging based on AI-driven results, especially for workflow automation. Big shifts happening, but slow adoption – will be exciting to see where this goes in the next year! 🕦 💡 Shoutout to Kyle Poyar for these insights!

How will the investment landscape look in 2025? 🚀 Overall, startups on Carta (about 45,000 US companies) raised 17% more in 2024, but it varies by stage: 📉 Pre-Seed: Down 5% 📉 Seed: Down 7% (SAFEs up, priced equity down) 📉 Series A: Down 11% 📈 Series B: Up 15% 📈 Series C: Up 36% 📈 Series D: Up 72% 📈 Series E+: Up 105%! Early-stage is struggling (especially Series A), but late-stage has regained confidence. Big rounds ($500M+) skew the data. How do you see next year progressing? #startups #funding #investing