I make sure that clients and stakeholders feel heard and understood by prioritizing their needs through data-driven decisions. I make use of quantitative data from user feedback, market research, and alignment with the product vision, strategy, and business goals to prioritize requirements effectively. Clear, transparent communication is a priority to keep everyone aligned with both short- and long-term objectives. Rather than chasing short-term trends, my approach is to focus on product's unique strengths, stay true to its core, and focus on building a future-proof solution.

Dois pontos-chave são fundamentais nesta questão: comunicação transparente e priorização. Em cada projeto, é essencial mensurar e priorizar os ganhos conforme as necessidades tanto do cliente quanto do fornecedor. A criação de um cronograma alinhado com o cliente, acompanhado por uma governança eficaz, resulta em altos níveis de satisfação e no cumprimento das metas estabelecidas.

Para priorizar de forma eficaz, é essencial considerar tanto a urgência quanto o impacto das tarefas. Isso envolve uma avaliação cuidadosa das demandas imediatas e dos objetivos de longo prazo. Primeiramente, tarefas urgentes e importantes devem ser abordadas imediatamente para evitar crises. Em paralelo, é crucial dedicar tempo e recursos para atividades importantes, mas não urgentes, que contribuem para o crescimento e a inovação a longo prazo. A priorização eficaz requer um planejamento estratégico contínuo, onde metas são claramente definidas e revisadas regularmente. A comunicação constante e clara entre as equipes é fundamental para ajustar as prioridades conforme surgem novas informações e desafios.

-Set clear priorities - Align on a strategic roadmap -Allocate resources -Foster an innovation culture -Define relevant KPIs and measure and adjust on a regular basis -Communicate vision.Communicate constantly and proactively. -Empower your team and grant them autonomy and support.

Understanding the 'Why' behind tasks by breaking down each task. Is it addressing a specific client pain point, or is it pushing the product closer to our strategic vision? Knowing this helps create a clearer picture of what should be prioritized. Assigning a fixed percentage of time to long-term projects (e.g., 20% of team resources weekly) ensures innovation isn’t neglected Every few weeks, we regroup to adjust priorities based on current client feedback and shifts in the market. This keeps both short-term and long-term goals aligned with real-time needs. Balancing these priorities isn’t always easy, but building consistency around these steps can help us stay focused without compromising our vision.

Develop an innovation framework and its guiding philosophy rooted in long-term goals. Translate short-term goals into specific projects and align them within the framework. Create a five-year innovation roadmap, and examine how these smaller projects contribute to the larger objectives. Through this approach, you can achieve short-term goals while consistently progressing toward broader, long-term aspirations.

Understand why you’re doing both. The short-term keeps you relevant and responsive- it’s how you build trust and deliver immediate value. But long-term goals? That’s your vision. That’s what will set you apart in the future. Prioritise by asking, “Does this serve our purpose?” Keep delivering for your clients today, but always carve out space for innovation, because that’s the investment in tomorrow.

Balancing client needs and long-term innovation is key in my approach. I prioritize by assessing each task's impact on both immediate goals and future growth, creating flexible roadmaps that adapt to evolving client demands without compromising our vision. Open communication is essential—I ensure clients understand how our innovation efforts will drive their success, aligning short-term results with long-term benefits. This approach, honed through my experience in digital transformation and product strategy, allows me to deliver value now while building a foundation for future growth.

Client basic needs should be continuously fulfilled but a new extra service, product, speed, efficiency, a better human interaction is needed periodically to keep the client loyal, as market and competition adjusts continuously. What yesterday was innovation, today is commoditization. Treating innovation as a core value inside organization and collecting practices and ideas on a continuous base, incentivising employees to find better ways to work with and for the clients will fall into classic innovation. Joining up with trend setters and technology promoters will ensure once in a while disruptive innovation will be on your plate to offer to your clients, delighting them with something only you can offer at that right moment.

To balance client needs with innovation, focus on what’s most urgent and impactful. Set time aside specifically for long-term projects so they aren’t disrupted by short-term demands. Use a prioritization framework to quickly decide what to tackle first, and review priorities often to stay flexible. This way, you keep clients happy while still driving future growth.