Wie können Vertriebsteams effektiver zusammenarbeiten, um neue Produkte zu entwickeln?

No one knows a customer better than the associated sales account manager. Also any product is better only when it solves a customer problem or need. It implies that if Sales force are systematically plugged in to the Product development early in the process they will give the genuine customer insights and later in the testing phase can also tell if the ongoing development meets customer expectations. In any case two things are vital first the sales force are deeply plugged in to their customers and secondly that they should not started acting as a product developer. Let each entity/ experts do their bit in a transparent and collaborative manner so as to bring the best product possible !

Following are few points to consider for effective new product development based on my 20 years of experience. o Weekly/monthly sales feedback meetings to share feedback from customers and experts interaction. o Critical ideas/feedback to be shared on run time if the organization is agile and quick in decision making. o Use a reward system to motivate team members to generate and share new product ideas, solve challenges, and reach milestones. o Organizing hackathons or design sprints where they can work together in small groups to create and pitch new product concepts quickly. o Leveraging social media and online communities to crowdsource ideas, opinions, and insights from their potential customers and industry influencers.

I find more and more people unwilling to work in The field with their representatives. Imagine how much more a company can learn and possibly correct when you are in front of a customer. I was told long time ago that nothing happens in the office. Especially in sales. I fought it way back and learned to love it. Success comes from the field.

Sales teams are at the forefront of any business, which in turn get realtime experience from the customers & consumers of the product or service which the company is offering. A few points to collaborate more effectively in the NPD:- A matrix including data points should be developed which should be filled by the team and monitored by the managers regularly including the feedback, competition, target market, etc. This will help NPD in line with the market demand. Should have a detailed discussion on the reverse selling methodology with the sales teams and thereby formulate a GTM Strategy after doing a proper STP analysis. Continuous communication and coordination within the sales team and other departments play a vital role in the NPD.

Far too often, marketing or PD tries to drive sales based on their ideas, research, or best practices. While these have value, the roles need to be reversed. Marketing and PD must spend time with sales leaders and those who are directly customer facing to best position products and services. The very best marketers and product developers clamor to pick the brains of sales leadership, understanding that they need to help sales based on actual customer behavior and patterns.

Smooth collaboration between sales and product development teams is crucial for successful product launches. To enhance this collaboration, it's vital to set up clear communication channels, provide cross-functional training, and hold joint planning sessions to ensure both teams share common goals and understand each other's challenges. Early involvement of sales teams in product development provides valuable insights into customer needs, improving the market readiness of products. Regular updates, demos, and feedback sessions are essential for maintaining alignment and fostering a culture of continuous improvement.

Listen to customer ideas regarding product innovations. Use the customer's whom have provided the innovations and ideas to test the prototypes, untill everyone gets it right. Customer buy in is critical for success before you launch any new product. Customer collaboration is the key to success moreso than Rep collaboration.

First and foremost sales and marketing teams have a very crucial role to study the market and evaluate what's needed and where is a gap that needs to be filled.

The collaboration between the sales team and the product team is essential for the success of new products. Not only should the sales team make an effort to understand the product vision and everything that is connected to it, they also should ensure they know the product in and out. This means they should proactively ask for involvement in testing and developing. The product team on the other hand should seek the input of the sales team as they are on the front line and know what customer need and want. Their experience can be invaluable in developing a product.

Understanding customer needs and areas of dissatisfaction with current technologies is the most important activity a sales person can do to help his company create new solutions that customers will buy and use.

Here are the top ways to have salespeople help with customer feedback: 1. Establish a fast channel for the sales team to communicate any challenges/pain their prospects have. 2. Use the CRM to write feedback from each prospect to keep improving the product Sales teams are able to hear feedback directly from the customer. These insights can help build an amazing product.

Collect market information is a basic task for the sales force, is important to have a common framework to collect and organize such information

For successful product development collaboration, sharing customer insights is key. Sales teams gather vital data on customer needs, challenges, and preferences. Use surveys, interviews, or CRM tools to share this feedback with the product team. It validates assumptions, guides feature prioritization, and enhances the user experience for better product outcomes.

In my experience tech team roadmaps can be disconnected from what customers want. It is the responsibility of salespeople to take note of what their customers say are issues and to create tags and buckets so when organizations align there is clear data on what there is demand for. Once demand is identified, we can work to quantify and see how this would lead to additional sales and revenue in a given organization. Not only is the voice of the customer being heard, which creates retention, your organization will adopt new business as a result of solving for known problems of a given persona/industry.

Sales teams can play a pivotal role in prioritising features based on customer feedback. They understand which features are most critical for addressing customer pain points or gaining a competitive edge in the market, helping product teams make informed decisions.By sharing customer feedback, sales teams contribute to improving the overall user experience of the product. They can highlight aspects that are positively received by customers as well as areas that may require refinement or additional features.

I believe this is the most important point to have, also we need to know very well customers need and behaviors. Nowadays we have to change from product profiles to customer profiles analysis

A great way to capture customer Feedback in a structured way is to implement a sales methodology like SPICED that focuses on the explicit situation of the customer and the challenges they face. Sales and product leaders can also help facilitate this exchange with a solution engineering team that translates sales experiences into product topics.

I feel sales people can share a customer's feedback to managers or team leaders about what they feel they really need. You can look at consumer reviews of your companies' business and see the need and do something about it by looking at the demographic of consumers that are giving the feedback and make that your target with understanding and hospitality. My opinion ❤️

If something doesn't work, tell those who can influence or change it. If something does work, tell everyone in the organization. Pushing customer feedback up and around all functional areas is critical to keeping PD and Marketing close to the voice of the customer. This should guide updates as well as future products. It also gives you a head start on the competition, and makes your brand much more nimble.

Since sales teams know the prospects so well, here's how they can help with product testing: 1. They can suggest features that can really excite prospects... 2. By seeing real tests, sales people can tailor their pitch to future prospects much more effectively. This is based on the experience of 100s of our own sales customers. Hope it helps!

Engaging in product testing is vital for effective collaboration. Sales teams aid by testing new features pre-launch, offering valuable feedback on usability and value. Their input helps enhance product performance. Additionally, it familiarizes the sales team with the product, enabling them to prepare for effective customer sales interactions.

Use networks - internal and external - to gain genuine insights. Ask for real feedback - in our industry (food) we've seen products launched which lacked taste and texture - they flopped, they cost a lot of investment money, and in some cases, they've killed enthusiasm for crucial change needed in the food system... I simply do not believe partners, friends and families were consulted before these new launches went to market.

El equipo de ventas es el que mejor conoce a los comparadores, pero además debe de conocer mejor que nadie el producto, pues son los que lo tienen que vender y explicar. Su participación en las pruebas y en las críticas aporta gran valor.

A pivotal aspect of collaborative new product development involves the third step—active participation in product testing. Sales teams play a vital role by assessing new features, functionalities, or prototypes pre-launch. Their feedback on usability, performance, and overall value is invaluable for refining the product. Through such testing, sales teams not only contribute to product enhancement but also gain firsthand familiarity, better preparing them to effectively communicate and sell the product to customers.

Yes, sales teams can play a crucial role in creating new products by serving as a direct link between customers and the development process. They can provide valuable insights into customer needs, preferences, and pain points. Through regular communication with customers, sales teams can identify market gaps, gather feedback, and share these insights with product development teams. This collaboration ensures that new products align closely with customer expectations, increasing the likelihood of success in the market.

I will put it for both Products and Services! Sales teams are the closest to the customers. They essentially are the customers' voice in their organizations. Often we have seen, sales, solutions, products and delivery teams demarcate their work. So sales gets the requirements, products team pushes out the modules and the delivery team gets into implementation. Somewhere, the customer experience does not get captured. THAT is where the sales team comes in play. They are the ones who are best suited to test the products from the customers' standpoint and without a confirmation bias. It provides right and quick feedback to the products and delivery teams and the solutions are then more customized, more suited to address customers' needs

1. Pre-Test Briefings:** Provide clear objectives before testing. 2. Feedback Guidelines:** Set clear guidelines for focused feedback. 3. **Testing Protocols:** Define procedures for smooth testing. 4. **Regular Check-ins:** Schedule frequent updates between sales and testing. 5. **Collaborative Platforms:** Use shared platforms for centralized feedback. 6. **Training Sessions:** Educate the sales team on testing protocols. 7. **Cross-Functional Teams:** Involve both sales and testing members in discussions. 8. **Customer Interaction:** Encourage direct interaction with customers. 9. **Feedback Prioritization:** Prioritize and categorize feedback systematically. 10. **Post-Testing Debrief:** Reflect on testing outcomes in a debrief session.

Dog-feed you solution to sellers first! They have to sell it and if they understand the customers situation, they’ll give valuable feedback.

The biggest advantage for sales teams is they know the prospects better than almost everyone and they know exactly how to reach them. Here's how to use this in a product launch: - Ask your sales team what tools they'd use to reach prospects. - Ask them to provide the perfect sales collateral to excite your target audience. - Ask them to reach out to anyone in their network (sales people usually have a really good network...🤫) Hope it helps!

Supporting a product launch involves creating strategies and materials for successful introduction. Sales teams define target segments, craft sales pitches, and develop promotional content. Collaboration with marketing produces webinars, blogs, and videos. This joint effort aims to boost awareness, interest, and adoption of the new product among customers and prospects.

Muchas empresas no tienen en cuenta a la fuerza de ventas en sus lanzamientos, ello provoca problemas. La participación de los comerciales en la estrategia de lanzamiento, en los argumentarios de venta, formación de producto, distribución, etc., no solo garantiza el éxito, tanto por el conocimiento, como por la implicación, sino por la comprensión de la estrategia general y su aplicación concreta.

During product launches, it’s important to remember that your internal team is just as important as your customers. While launching products is exciting, it’s important to respect the time and skills of your support teams. Work with your marketing managers and directors to come up with realistic timelines and expectations so you’re not over promising and under delivering to your customers.

Sales collaboration for a new product launch: 1. **Plan with Teams:** Align early with marketing and product teams. 2. **Train Effectively:** Ensure sales team is well-prepared. 3. **Provide Resources:** Offer comprehensive sales materials. 4. **Clear Communication:** Establish channels for real-time updates. 5. **Feedback Sharing:** Encourage real-time customer feedback. 6. **Event Participation:** Coordinate sales team in launch events. 7. **Team Unity:** Foster collaboration with marketing and support. 8. **Post-Launch Review:** Analyze performance and feedback together. 9. **Engagement Strategies:** Collaborate on post-launch customer engagement. 10. **Ongoing Communication:** Stay connected for continuous improvements.

Depending on your organizational setup, get sales enablement and marketing in on the action to properly prepare product launches with assets and trainings that ensure that every seller is ready to deliver great results.

EL hacer ruido y el todos estar convencidos que tu producto es la solución siempre ayuda a que se magnifique y se escale el boca a boca, es labor de todos realizar la venta

For new product arrival into the market creating a buzz around the corner is very important. The sales and marketing team should use all possible media to communicate to customers and partners for the new product and differentiation with the existing one. Placement of new product to maximum outlets our desired place is important to catch the eyes of potential customers.

In my experience, by strategically promoting the launch, a company generates awareness, captures attention, and establishes a strong market presence. Effective support, through marketing campaigns or customer outreach, helps convey the product's unique value proposition and key features. It not only drives initial sales but also builds anticipation and loyalty among customers. Additionally, robust support during the launch phase allows for real-time feedback, enabling quick adjustments and improvements. In essence, a well-supported product launch is the foundation for sustained growth, customer satisfaction, and a positive brand reputation in the competitive marketplace.

Effectivement, toutes les équipes doivent collaborer ensemble. Être a l écoute des remontés terrain, aux problemes technique ...etc

Acknowledging product success is crucial. Sales teams monitor customer satisfaction, revenue, and referrals. They share success stories and customer testimonials, recognizing the product's positive impact. Celebrating these successes motivates product teams, fostering a collaborative and appreciative culture between sales and product development.

Mais que celebrar para a união do time, onde isso é possível e eficaz com todo o time presente na empresa, é necessário mensurar métricas de satisfação do cliente como NPS (Net Promoter Score), CSAT (Customer Satisfaction Score), CES (Customer Effort Score) e outras métricas como CAC, LTV, Churn e métricas que vão auxiliar a tomar decisões para escalar o produto e reter clientes. Além de depoimentos dos clientes satisfeitos para usar como gatilho de provas sociais e assim auxiliar na elevação de consciência dos leads.

Sales people want to sell things that their customers want. That really should not come as a surprise, but creating momentum is often overlooked by sales leaders. We should be working closely with marketing to compile testimonials, ratings, focus groups, special offers for early adopters...the list goes on. This will keep the sales team engaged, marketing will continue to support, and the customer will be included in advancements and be drawn in as more of a partner than a target audience.

In general I am all for involving product managers and other folks in the sales calls themselves. Nothing beats an independent voice presenting their own baby. It’ll bring authenticity to the process. In this way they get greater exposure to the successes of their products as well.

En ventas hay que celebrarlo todo. Los vendedores se sienten orgullosos de sus resultados y logros, de hecho es sano que haya competencia interna por ser el mejor. Un buen lanzamiento debe de tener un buen reconocimiento.

Celebrating product success amongst the teams is essential to create a winning environment. That provides continuity and helps foster a team mentality. This teamwork and winning by shared success is then passionately portrayed to your clients/customers helping your product sell itself.

1. **Inclusive Planning:** Include sales in early planning for aligned goals. 2. **Regular Updates:** Keep open communication for development progress. 3. **Training Sessions:** Train sales on new product features and benefits. 4. **Feedback Integration:** Actively incorporate sales feedback into development. 5. **Milestone Recognition:** 6. **Launch Celebrations:** Organize events for a collective launch celebration. 7. **Sales Performance Recognition:** Acknowledge outstanding sales achievements. 8. **Shared Success Metrics:** Establish and celebrate shared success metrics. 9. **Post-Launch Reviews:** 10. **Continuous Engagement:** Maintain ongoing engagement for sustained success celebration.

Celebrar los exitos del producto o los exitos de equipo de venta con upgrades o nuevas propuestas siempre alimentara a los equipos. De esta manera convencidos que nuestro producto o servicio es el mejor podemos potenciar la divulgación del mismo

In my POV it's mandatory as It boosts morale, recognizing the collective effort that went into developing, marketing, and supporting the product. This celebration not only serves as a motivational tool for the team but also communicates to stakeholders and customers that the product has met or exceeded expectations. Moreover, it fosters a culture of achievement and innovation, inspiring teams to strive for excellence in future projects. Celebrating success is not just a momentary recognition; it contributes to a positive work environment, encouraging collaboration and dedication, which are essential elements for sustained success in the dynamic business landscape.

Here are the top ways sales teams can improve any product: - Directly send any feedback from your prospects to the rest of the company's development team - Any challenges a sales person faces with prospects should be sent across to improve the product based on that pain point. Sales people often know prospects in and out. Ask them what challenges they encounter when trying to convince potential leads. And improve the product with some real-life feedback!

Continual learning and improvement are key. Sales teams gather data on product performance and user feedback. They relay customer challenges and propose solutions to enhance the product. This iterative process aids product teams in optimizing the product, delivering enhanced value to both customers and the business.

Sales teams who ask the customers for feedback consisting of, suggestions on development and improvements as well as potential solutions to existing problems and relay that to the product teams will move forward with solutions and innovations at super speeds.

Learning about product that we are going to sell is one of the most important part of being in sales team. It will develop trust and confidence in customers to purchase or using the services provided. Improving the skills for sure will add more values as in sales, if no added values, why would they pay for the price. Normal stuff but lot of value will be charged much higher than normal thing without any differentiation.

In field of pulverizing, conveying, blending and sieving it is very important to understand customers complete cycle of production and as per that Work from intial level to final product. We need to learn about every possible steps he requires for processing the product and try to search for lack of efficiency over the same then only we can improve and provide an perfect suitable options for him.. so once we are preapred for the same we can offer him with set of solutions for the client which i personally feel is a perfect example for sales which definately increases value for your product and long term trust and relations with your client.

The more you learn about the product your company is wanting you to sell the better your chances are to sell the product. Things like how much the product cost and is the product too costly for the demographics. You could learn about warranties and the small things that the customer doesn't understand about the product you are selling. Lot of sales people don't tell about repairs or if the warranty last a long time or not-the little stuff. Make sure you customer understands almost or more than you know about your own product. Educate them! You are the Teacher of selling your product. . My opinion ❤️.

At times, it seems that sales is isolationist. I mean that most sales people are focused on income producing activities as it affects their bottom line. In a business, where there is a high-level of collaboration, and sales is expected to be part of that process- resentment builds as being part of the collaboration eats into their income producing activity time. This makes them individualistic in a business culture of community. A sales person’s feedback is essential and necessary for product development and growth.

Here are some useful tips; - Understand the product vision - Share customer feedback - Participate in product testing - Support product launch - Celebrate product success - Learn and improve

Anyone involved in developing new products should consider being lean six sigma trained, as following the DMAIC process is perfect for a new product launch. Also sales staff need to be collaborating with other departments more closely: Marketing, Design, operations etc. Sales staff are the one on the ground, they have the ear of the customer, they best understand the market, so they need to be seen as a major force when developing new products and not an after thought.

Repeatable processes are the key to ongoing collaboration. This means setting reoccurring meetings, feedback sessions or focus groups. Colleagues are then aware of the upcoming time to discuss ideas, and are more likely to prepare accordingly. This creates and supports a culture of collaboration. Too often, attempts at collaboration fade. This is because the attempts include 'ad-hoc' meetings, which disappear as workloads fluctuate and priorities change. The key is creating a process of repeated, regular catch ups to discuss collaboration ideas.

Supercharge product development by enhancing sales team collaboration! 🚀 Initiate regular cross-functional meetings; unite insights from sales, marketing, and product teams. 🤝 Foster open communication channels; encourage ideas and feedback exchange. 💡 Include sales in product ideation; their frontline experience is invaluable. 📊 Leverage collaboration tools; ensure seamless information sharing and project tracking. 🗣️Organize joint training sessions; align teams on product knowledge and market trends. 🌐 Establish a feedback loop; integrate sales input into product iterations. By breaking down silos and fostering synergy, your sales teams will become powerful catalysts for innovative product development!

I agree with all points in this article. In addition to those already offered, I have found it effective to understand the customers business direction: - where they are - where they hope to be - how they plan to get there - and, the challenges that could stand in the way. Often, the customer's product direction is part of a broader business strategy. Understand that strategy and you will unlock the real value you can co-create with the customer!

We are talking about 7 steps here but it turning the customer knowledge into insights! How that data can help drive demand? We should no longer guess!!!

Do not focus solely on the perceived quality of the product. The emphasis should be on understanding that this is a cycle: 1) development, 2) testing, 3) launch, 4) sales and service, and then the cycle repeats. This approach encourages us to realize that the product does not need to be perfect; it needs to have the functionalities required by the customer to ensure it sells and the cycle can continue.