Wie können sich öffentliche Redner an die sich ändernden Bedürfnisse ihrer Sponsoren anpassen?

Adaptarse a los patrocinadores comienza con una comprensión profunda de sus objetivos. Investiga su industria, recopila datos relevantes y ejemplos que resuenen con sus necesidades. Luego, conecta tu experiencia con su contexto específico. Finalmente, pon el foco en conocer a fondo a tu audiencia principal, su cliente, para asegurarte de que tu discurso sea relevante y persuasivo. Esto no solo te ayuda a tener un cliente satisfecho, que evidencia tu interés por apoyarlo, te evita también el riesgo de repetir el mismo numerito de siempre.

The role of the professional speaker is often to support client or sponsor messages while maintaining complete integrity. The first step is to attract and only accept clients where messaging can be fully aligned. From there it is a question of research: first understanding as well as you can from public sources the client, their intent, and their communication, and then getting an in-depth briefing where you pose pointed questions to understand their objectives, sensitivities, and how your messages fit best.

Seeing through the lens of what goals your sponsor is driven to, would help you stay focused. Sometimes, when you have so much you can deliver, evaluating outcomes through your sponsor's specific goals always helps you to get the job done whilst sustaining the foundational and elementary goals.

THE CLIENT’S PERSPECTIVE ON WHAT MAKES A GREAT MOTIVATIONAL SPEAKER What makes you an excellent keynote speaker? Check out what event organisors are looking for: “GIJS MADE THE AUDIENCE LAUGH, THINK AND WONDER” Agata Wiewiora, Polish Innovation Day. “A COLOURFUL, ENGAGING, INSPIRING STORYTELLER” Delony Langer, 3M, USA. “HE CREATES AN INNOVATIVE MINDSET AT THE AUDIENCE” Anne-Laure Pardijon, AIRBUS GROUP. So when you want to be a great speaker, make people LAUGH, THINK, and WONDER, by being a COLOURFUL, ENGAGING, INSPIRING STORYTELLER creating INNOVATIVE MINDSETS. Wishing you lots of success! Gijs #speaker #publicspeaking #motivationalspeaking

كي أكسب ثقة من أتعامل معه وأساهم فعلا في تحقيق أهدافه وتبني احتياجاته أحاول بداية أن اعرف لماذا إختار هذا الهدف بالذات... وما هي الخطوات التالية ، لأن تحقيق الأهداف الواحد تلو الآخر ما هو سوى خطوات بإتجاه الإنجاز الأعظم. وعندها أستطيع أن أتبنى خطابا وأسلوبا يتوافق مع هذه الأهداف ويساهم فعليا في تحقيقها وليس من باب القاء النظريات فقط.

In my experience, understanding a sponsor's goals involves continuous communication. As an introverted public speaker, I've learned the importance of maintaining open lines of communication with sponsors. This means regularly checking in to understand any shifts in their goals or the context of your engagement. Actively listening and asking insightful questions helps grasp their expectations. Flexibility in content and presentation style ensures quick adaptation to changes in their objectives. By staying attuned to the sponsor's needs and being adaptable, presentations remain relevant and impactful, aligning closely with evolving goals.

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Sometimes, sponsors are unclear about their goals, which can lead to tension and even conflict. As a speaker, work with the sponsor and help them solidify their goals. It may be extra work, but they may not know how to use speakers to achieve certain goals, and you are guiding them on that journey of learning and understanding.

Con paciencia por supuesto, pero también con determinación si hay que poner límites. Muchas veces los clientes no saben lo que quieren o la persona encargada no es capaz de gestionarlo correctamente, hay que saber manejar esos parámetros.

Con paciencia por supuesto, pero también con determinación si hay que poner límites. Muchas veces los clientes no saben lo que quieren o la persona encargada no es capaz de gestionarlo correctamente, hay que saber manejar esos parámetros.

Siendo flexible y con grandes dosis de paciencia muchas veces. Es indispensable un buen briefing al principio y adecuarse a ello.

Por mucho que los conferenciantes insistamos en pedir los detalles del evento en el briefing y afinar el contenido en función de estas pautas, raro es el evento donde no hay cambios posteriores. Hay que tratar de contar el traje a medida y adaptarse…

Mantener canales de comunicación activos es esencial para adaptarse a las cambiantes necesidades de tu patrocinador. Emplea herramientas como reuniones regulares, intercambio de artículos relacionados y el uso compartido de herramientas específicas del tema en común. Estos elementos fomentan la construcción conjunta y el flujo constante de información. Además, al mantener un diálogo continuo, podrás estar al tanto de cualquier cambio en las expectativas y necesidades de tu patrocinador. Esto te permitirá ajustar tu discurso de manera oportuna y asegurarte de que ambos estén en la misma página, construyendo una relación sólida y efectiva. No puedes ser un proveedor, eres un aliado.

Communication is key. You need to manage the relationship you have with your client so you understand their needs. It’s also important to understand through effective relationship management you can work out if your own values still align with your client.

In my example, I realized that spontaneous communication isn't the same as regular one. Without spontaneity in communication, the regular ones will lack potency. Don't assume, be spontaneous to update your sponsor.

Regular communication with sponsors is crucial, but it's the quality and depth that enables speakers to adapt to changing needs. As an introverted speaker, I focus on understanding sponsors' requirements by actively listening and reading between the lines. Effective communication isn't just about frequent check-ins; it's about creating a dialogue that encourages honest and open exchange. By establishing a relationship based on mutual understanding and respect, I can better anticipate changes and adapt my content and delivery. This approach ensures a successful and relevant presentation.

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من المهم جدأ ان يقتنع الشخص الآخر الذي تتعامل معه ، أنك خلال مسيرتك لتحقيق الأهداف المرسومة ، لا زلتِ على الطريق الصحيح، لأنه عند التنفيذ أحيانا قد تفقد البوصلة! وهنا لا بد ان يكون على اطلاع تام وثقة مطلقة من ان خطواتك مدروسة وتقوم بما يلزم وبصورة مستمرة لتحقيق أفضل الإنجازات.

Cet ajustement est possible et souhaitable bien sûr. Voici 2 façon de faire: 1) construire la conférence avec 3 parties, et remplaceremplace l'une d'elles par une autre 💡 par exemple 2) introduisez une nouvelle métaphore, une nouvelle accroché

Las circunstancias pueden requerir ajustes en tu participación, es aquí en donde la creatividad juega un papel crucial. No tengas miedo de romper los formatos tradicionales y utilizar recursos inesperados. Puedes reflejar a tu cliente en el contenido, mostrar cómo sus desafíos y objetivos se relacionan con tu mensaje, incluye ejemplos o casos personalizados que resuenen con ellos, les hará sentirse identificados. Prepárate para acortar o alargar tu participación, cambiar el formato y ajustarte a la situación. Modifica según las nuevas necesidades, esto incluye el tono o el estilo de tu presentación. Esto te permitirá ajustarte de manera efectiva a las necesidades cambiantes de tu patrocinador.

Flexibility and creativity are what qualify you to be a top-notch communicator. I know you don't want to lose track of the goals of your sponsor but being dynamic and flexible about your communication will add life and make the goals relatable and engaging. People will always be willing to interact with creative and flexible ideation.

Especially with big companies, someone two or three levels above the person you are talking to make a decision, and now it impacts you and the contact person. Show empathy and understanding towards them. This will lead to a more collaborative relationship. That said, make changes and adapt within reason. You must still have boundaries.

In my experience, while flexibility and creativity are vital, they're not enough. Proper adaptation to a sponsor's needs requires a deeper connection to the purpose and values driving the event. It's not just about adjusting to logistical changes like the venue or time, but aligning your message with the evolving ethos of the sponsor and the audience. This could mean challenging the status quo or even taking a stand on controversial issues that resonate with the audience's current mindset. It's about being an authentic voice, not just a compliant speaker. The key lies in understanding the pulse of the event and marrying your expertise with the prevailing sentiments of the times, even if it means stepping out of your comfort zone.

Should something need to change - length of speech, venue, audience - it may be a perfect opportunity to insert a little shock factor that will blow their minds while remaining something you've ultimately prepared for... an unspoken speech. Prepare several variations of your speech - ones that may or may not use technological aids, ones that run both long and short. But also prepare a version that is solely made up of its strongest keywords. Practice saying just those words, giving them the inflection and weight they each deserve, and utilizing the "dead air" to validate every point. Some of the most powerful speeches of all time were delivered with very little said. It was the absence of words that made them sink into our souls.

Quick to forget your experience will always result in surface-based communication. Essentially, you can track how you say what you say from your experiences. Every great speaker is an observer of what happens every day.

Whenever possible, shoot video both of yourself and your audience, then review afterward. Where were you in flow? When you lost energy, what was missing for you? Where could you have landed conclusions better? Where did the audience lose focus? Why and how could you have gotten it back?

I believe that relying solely on self-reflection post-event is a limited approach. The natural adaptation occurs amid the action, on the stage, and in the interaction with your audience and sponsor. It's about being acutely aware and responsive in real time, not just retrospectively. What truly matters is how you navigate the unexpected while maintaining your core message and authenticity. This approach challenges the traditional 'learn from experience' mantra by emphasizing the need for in-the-moment agility and connection with your audience. It's about evolving as a speaker through reflection, real-time adaptation, and engagement.

Seeking feedback and support is valuable, but it can lead to over-reliance on external validation. As a public speaker in personal development, I balance external feedback with inner direction and conviction. Listen to sponsors, audience, and peers, but trust your intuition and expertise. Adapting too much dilutes authenticity and impact. Integrate feedback without losing your unique voice and vision. Challenge the emphasis on external feedback, prioritize self-trust and personal conviction in adapting to changing needs.

Feedback completes communication and impact. The transaction between you and your sponsor will remain incomplete until feedback is received and reviewed. Feedback is the salt in the delicious pot of soup called communication.

من المهم ان تطلب الدعم من الآخرين وقت الخاجة ، ولكن من المهم ان تكون على دراية تامة أيضا انه لا بد من طلب الدعم والمساندة والمساعدة بالنسبة لمسائل محددة وواضحة ، لأن طلب الدعم دون تحديد ذلك، يوحي للآخر بأنك تبحر دون ان تعرف أين هو " بر الأمان" من الضروري ان نعرف متى يتدخل الآخر وكيف نستفيد منه ولماذا ؟

Resalto la importancia de ser más que un orador; ser un aliado. Más allá de la habilidad de hablar en público, tu valor está en tu capacidad para conocer, entender y adaptarte a las necesidades cambiantes de tu cliente. Eres un experto en tu campo, y esto te permite ofrecer un valor excepcional, aportar soluciones poderosas y transformadoras a colaboradores y clientes porque comprendes su contexto, desafíos y objetivos. Estás dispuesto a colaborar con tu cliente, te preocupas por su éxito y trabajas en conjunto para lograr resultados impactantes. Escuchas atentamente, estas abierto a la retroalimentación y adaptas tus habilidades de comunicación para reflejar sus valores y metas. Esta conexión te permite entregar ideas inspiran y motivan.