To improve ROI, analyze keyword performance metrics to identify underperforming terms. Shift focus to high-intent, long-tail keywords with lower competition. Refine ad copy, align it with user intent, and optimize bidding strategies. Utilize negative keywords to reduce wasted spend and A/B test campaigns to maximize conversions and drive better results.

Each case is unique, of course, but one of the avenues I could explore is to update CPC data on selected keywords: 1️⃣ Analyze your Google Ads campaigns: Identify the keywords that offer the best conversion rates and use the information gathered to adapt your SEO strategy. 2️⃣ Target active keywords: Choose those with a CPC above 0 to avoid terms with no commercial potential. 3️⃣ Evaluate search intent: Adapt your content to the SERP results by closely analyzing the intent covered by those dominating the Top 3, or even the Top 1.

When your chosen keywords aren't delivering, it’s time to reassess your strategy. Ensure keyword relevance aligns with your audience's intent and analyze competitors’ keywords using tools like SEMrush. Enhance content quality for value and optimization. Improve user experience with faster, mobile-responsive websites. Focus on long-tail keywords for better conversion rates and less competition. Regularly test and refine your strategy through A/B testing. Remember, SEO success requires ongoing analysis and adjustments based on performance data to achieve better results.

Wenn Ihre Keywords nicht den erwarteten ROI liefern, können Sie Ihre SEM-Strategie mit diesen Schritten anpassen: Keyword-Analyse: Identifizieren Sie schwache Keywords und suchen Sie nach neuen Chancen. 🔍 Zielgruppenanpassung: Schärfen Sie Ihre Zielgruppenprofile für präziseres Targeting. 🎯 Anzeigentexte variieren: Testen Sie verschiedene Texte, um die Klickrate zu erhöhen. ✍️ Bietstrategien optimieren: Passen Sie Ihre Gebote an und nutzen Sie negative Keywords, um Kosten zu senken. 💸 A/B-Tests: Experimentieren Sie mit Kampagneneinstellungen, um die besten Ergebnisse zu erzielen. 🧪 Diese Maßnahmen helfen, die Performance zu verbessern und den ROI Ihrer SEM-Kampagnen zu steigern.

If keywords aren't performing according to my expectations. I will use A/B test and optimize campaign according to data and I will remove the under performing keywords and replace them with high intent keywords to achieve the desire results. I will also focus to improve the landing page exprience and improve the ad copy for better CTR.