Was sind die innovativsten und kreativsten Werbetrends oder -techniken, die Sie in letzter Zeit gesehen oder verwendet haben?

There are a few great examples of using interactive ads: Domino's "Anywhere Pizza". campaign used AR to allow users to order pizza by pointinng their smartphone at the empty pizza box or other surface. Nike did a campaign called "Find Your Greatness" that was used to gamify ads to encourage users to participate in physical challenges and earn rewards. L'Oréal's "Virtual Makeup" app allowed uss to try on different makeup products using AR.

The advertising landscape is constantly evolving, with new and innovative trends emerging all the time. Some of the most creative and effective techniques include interactive ads, personalized ads, social media ads, video ads, and augmented reality ads. These ads engage users in different ways, making them more likely to pay attention and remember the brand.

Estoy convencido que la publicidad debe apelar a generar una emocion sensorial duradera. Si esta emocion viene de interacciones con la publicidad, con personalizacion o incluso en los casos que se cocrean los mensajes con el publico, maravilloso. Yo creo que lo fundamental en conectarse con el publico, siempre.

The newest trend in advertising, be it any medium is - being authentic and real. No more shiny animated hair in shampoo ads work, but the real people showing real results after using a shampoo, totally do ( influencers). The only irony being that this shift in consumer behavior made the brands create AI models to become the new influencers :)

I am serving a skin care brand and we are creating personalized Ads with influencers. The twist is that our influencers are AI generated. This is a huge trend or shift I am seeing in today's world

Personalized ads, Linkedin Team, creep me out: It usually means that someone have been seeing MY browsing history, Likedin Team, which in itself is Big Brother spooky. We know already that our names - yours and mine, Linkedin Team, are inserted into the text by the change in font. But it does nothing to convince me, since every neighbor has their name inserted the same way. Nothing warm and fuzzy about that, Is there, Linkedin Team?

You also have Amazon's "recommended for you" section. This is where they personalised recommendations to suggest products that you may be interested in base on our past purchasee and browsing history. Netflix also have the "Watch next" row where it suggests films/series for you to watch based on your past viewing history.

Personalized ads represent a significant shift in the advertising landscape, emphasizing the importance of data-driven marketing and customized experiences for consumers. While this trend presents numerous opportunities for advertisers to improve campaign performance and customer engagement, it also raises ethical concerns surrounding consumer privacy. As personalized ads continue to evolve, it's essential for advertisers to strike a balance between delivering relevant content and respecting user privacy.

Definitivamente el Retail Media y el aprovechamiento de los datos para la personalización de la publicidad en las tiendas físicas es una tendencia en aumento y un llamado a que los grandes anunciantes y agencias de productos FMCG "Fast Moving Consumer Goods" inviertan en estrategias publicitarias directamente en el punto de venta.

Oof. These A.I. generated articles are not great. (Unless “video ads are ads that use video as the main medium” is the type of deep insight you’re looking for.) Ironically, A.I. is one of the big innovations in video storytelling right now and the advancements seem to be happening daily. We’re not far from being able to generate smooth, full-motion video, in just about any style, with just a few prompts. It’s going to revolutionize the way ads are made, stir up all sorts of ethical questions, and completely disrupt the old methods.

Recently, I've leveraged interactive storytelling techniques in video ads. It's not just about showcasing a product; it's about immersing the viewer in a narrative. For instance, creating ads that let users choose different paths within the video, making the experience personalized and engaging. This not only boosts interaction but also leaves a memorable impact.

La realidad aumentada es un tipo de publicidad con la que, lamentablemente, no tenido la fortuna de trabajar, pero que despierta en mi una creatividad asombrosa. Recomiendo indagar en ella, y compartir contenido al repecto, porque realmente hay poco o nada de esto.

To outshine your competition in advertising, consider these creative trends: Interactive Content: Engage users with quizzes and AR experiences. Video Stories: Craft emotive, authentic video narratives. User-Generated Content: Leverage customer content for social proof. Personalization: Tailor ads using AI and data analysis. Influencer Marketing: Partner with brand-aligned influencers. Sustainability and CSR: Highlight social and eco-commitments. Voice Search Optimization: Optimize for voice search. New Platforms: Explore TikTok and Snapchat opportunities.

Online advertising, using friendly Common Man faces and stories! Find an angle to your sale that every side of the aisle can relate to and then put a face to that angle. Now happily prepare a upbeat story with tag lines and attach your product or services within the reach.

Una estrategia tambien sin explorar, son aquellas en las que diferentes marcas,que pueden desarrollar en conjunto campañas de co makerketing, hasta compartiendo el mismo mensajes, desde angulos diferentes. Me encantaria crear un grupo de profesionales con quienes desarrollar en conjunto estrategias de este tipo.