Was sind die effektivsten Strategien für das Verpackungsdesign?

Knowing everything about your audience through user insight research are key but also understanding your retail partners or clients is equally just important in creating those user personas for create your packaging design strategies. To the extent of also creating a persona of your retail partner and/or client.

Know the customers you want to attack. Big box stores will have a different strategy than boutique shops, or standard grocery stores. Space for product will be different, so design to the space. Graphics will also be different. Make sure you Taylor your design to these factors. If you know where your customers will be shopping, you can design for that type of store.

On one hand, packaging must be eye-catching and unique to capture consumer attention in a competitive market. Employ innovative elements like bold colors, unconventional shapes, captivating imagery, and distinctive textures to differentiate products from rivals. At the same time, maintaining sector-specific recognizability is equally essential. Consumers often rely on visual cues to swiftly identify a product's category, e.g. distinguishing a soft drink from shampoo or potato chips. This demands adherence to industry-standard design elements like colors, shapes, and common themes. Striking this balance ensures that while the product stands out, it doesn't confuse or alienate consumers seeking familiar cues when making purchase decisions.

Package design and graphics are hand & glove. Know your product space first then design graphics for that space. Be sure you identify the product, what it does, and how it will help the customer in a clear message. The more clear, the better the customer will make a decision to buy. Graphics is a big factor depending upon your customer. More environmentally friendly they are the less color, or the more you want your product to stand out the more color and add coating for a pop to the color.

Having a brand that stands out on shelf is essential - especially now with lot’s of challenger brands and start-ups popping up.

The package is the sell piece of your product. Everything your customer needs to know should be on the outside of the package. Remember the store salesperson will only know where your product is, and not know anything about it, the package has to sell. Make it simple for the customer to understand your product, what it can do, and how that will help the customer, either in words (which takes time to read - if they can), or pictures to demonstrate the product. 19 Crimes wine had an 2D code app which would tell a story. I’m was quite unique. The design of the package will tell the customer if it can be recycled, reused, or totally disposable. Specific markings on the package will also identify this.

Consistent branding is the KEY. The Betty Crocker Spoon is a classic example. People who buy that product understand the quality of the product. This will take time and a consistent message, but you have to start somewhere. Chick-Fil-A uses a cow, and not chicken. A particular logo or slogan goes a long way to convey your message, and stick with it.

I think this is pretty standard stuff. Don’t lie, don’t cheat, don’t steel. If you are management and didn’t in force these standard rules, you should be shown the door.

Investigate your target audience what colors, shapes, and fonts tickle their fancy? It's like deciphering a secret code, and your packaging is the key! 🔍🔒 brand that made their packaging look like a treasure map. Customers had to "dig" to find their products. It created a buzz like a pirate's buried gold! Engage your customers with creative packaging surprises. 🏴☠️ And don't forget the "wow" factor. Your packaging should make people do a double take. It's like the surprise twist in a thriller leave them eager to unravel the story inside! 📦🤯 So, in the world of packaging design, be the Picasso of the shelf. With psychology, sustainability, and a pinch of surprise, your packaging will be the star of the show! 🌟🛍️