Was tun Sie, wenn Ihre Marktforschung an eine kreative Wand stößt?

You can hit a wall when trying to understand deep rooted motivations when drivers of behaviour are not obvious. For example, when people say they do one thing but their actions show the opposite. In these scenarios you must leverage proven frameworks of analysis from social science, psychology and behavioural science to unlock those ah ha moments.

- Revisit and Clarify Research Objectives 🔄🎯 - Reflect on the Purpose and Scope of the Research 🤔🔍 - Identify Any Assumptions or Biases That May Be Hindering Progress 🧠🚧 - Brainstorm Alternative Approaches or Perspectives 🧠💡 - Consider Adjusting the Timeline or Milestones 🗓️⏳ - Seek Input and Insights from Colleagues or Outside Experts 🗣️👥 - Break Down the Research Problem into Smaller, Manageable Components 🧩🔍 - Explore Interdisciplinary or Cross-functional Collaboration 🤝🌐 - Embrace Flexibility and Openness to New Ideas 🔄🌱 - Set Realistic Expectations and Celebrate Small Wins Along the Way 🎉🌟

Approach the situation with fresh perspectives and strategies. Firstly, consider brainstorming sessions with team members to generate new ideas and insights. Encourage out-of-the-box thinking and exploration of alternative research methods or sources. Take breaks to recharge and seek inspiration from diverse sources such as industry trends, consumer behavior studies, or creative workshops. Additionally, collaborate with colleagues from different departments or seek external perspectives from consultants or industry experts. Experiment with different research methodologies or tools to stimulate creativity and uncover innovative approaches.

It can be difficult to understand human behaviour, particularly when reasons aren't immediately clear. Using well-established frameworks from social science, psychology, and behavioural science can help shed light on differences between people's actions and words. These frameworks provide an organised method for identifying the real drivers of behaviour and revealing the underlying motives. Utilising these tried-and-true approaches can help you get important insights and make better progress through the complexity of human behaviour.

Hitting a creative wall in market research can be challenging, but there are several strategies you can employ to overcome this obstacle: 1. Revisit Your Objectives Clarify Goals: Ensure that your research goals are clear and specific. Sometimes, a lack of direction can cause a creative block. Break Down Tasks: Simplify your objectives into smaller, manageable tasks to make the process less overwhelming. 2. Seek Fresh Perspectives Involve New Team Members: Bring in team members who haven't been involved in the project to provide new insights and ideas. External Consultants: Consider hiring external experts or consultants who can offer a fresh perspective and specialized knowledge.

Research can be very similar to reading a novel without knowing the alphabet. To fully understand a data set it can sometimes take weeks depending on the complexity of the data and the purpose. If you are hitting a wall take a walk and reset your brain. A new environment can help clear the research fog from your brain while stimulating new ideas.

Review Data and Brainstorm, Collaborate with colleagues for fresh perspectives. Seek Inspiration, Conduct SWOT Analysis-Systematically explore strengths, weaknesses, opportunities, and threats. Use Creative Techniques-Apply methods like mind mapping and SCAMPER. Engage with Customers- gathering direct feedback through interviews and surveys. Take a Break and Leverage Technology- use data analytics and AI for new insights. Document & Reflect: Keeping a journal of process and reflect on it for new directions.

Una utilidad clave de la investigación de mercados es la oportunidad de redefinir tus objetivos. Esto puede implicar: Identificar nuevos segmentos de clientes 🔍 explorando nichos no considerados. Comprender las tendencias emergentes 📈 analizando cambios en el comportamiento del consumidor. Medir la percepción de la marca 🏷️ evaluando cómo es vista por los consumidores. Reevaluar tus objetivos permite ajustar tus métodos de investigación para obtener información más relevante e innovadora, adaptándote mejor a los cambios del mercado y aprovechando nuevas oportunidades. 🚀

- Explore Different Research Techniques and Tools 🛠️🔍 - Incorporate Quantitative and Qualitative Approaches 📊🗣️ - Conduct Surveys, Interviews, and Focus Groups 📋👥 - Use Social Listening and Online Analytics 📱👂 - Experiment with Ethnographic Research or Observational Studies 🌍👀 - Consider Co-creation Sessions or Workshops with Stakeholders 🤝🎨 - Engage in Competitive Analysis and Benchmarking 📈🔍 - Explore Trend Forecasting and Future Scenarios 🌐🔮 - Leverage Creative Thinking Techniques like Mind Mapping or Brainstorming 🧠💡 - Seek Inspiration from Unconventional Sources or Industries 🌈🚀

Set off on an exploration of research methods and resources to gain insightful knowledge. Combine qualitative and quantitative methods; conduct focus groups, interviews, and surveys. Use web analytics and social listening to your advantage to stay in touch with your audience. For a comprehensive understanding, delve deeply into observational studies or ethnographic research. Engage stakeholders in co-creation sessions and seminars to promote creativity. Keep a step ahead by using trend predictions and competition analysis to inspire creativity. Accept non-traditional inspiration sources to spark fresh ideas. Allow your curiosity to lead the way as you traverse the always changing field of research.

Don't just stick to the same old surveys and focus groups, become a master of divergent exploration. Venture beyond traditional research methods. Explore unconventional sources of data, such as social media listening tools, customer reviews, or industry forums. Immerse yourself in the culture to uncover hidden trends and insights. For example: Instead of conducting a standard survey, analyze social media conversations to understand customer sentiment and emerging product preferences. Partner with industry influencers to gain access to unfiltered customer feedback. This broader perspective can ignite unexpected creative breakthroughs.

Go out and TALK to people. The money is in the mouth of the market. There's no better market research you can do than speaking to customers. After all, you've built your product/service for them. You can talk to Past customers Current Customers Past leads and prospects who didn't buy (why didn't they buy) Surveying the masses is great too, but nothing beats a 1-1 conversation You'll find gold, when you do! Pay attention to the specific language and phrasing they use and use that in your copy. Keep all of this organized on a Google doc and use as inspiration next time you're writing copy or creating a campaign.

Si las encuestas tradicionales y los grupos focales ya no producen nuevos conocimientos, diversificar tus métodos de investigación es esencial: Herramientas interactivas 🕹️: Utiliza experiencias de realidad virtual o encuestas gamificadas para obtener respuestas más detalladas y auténticas【 (Hanover Research) Fuentes de datos alternativas 🌐: Explora la escucha de redes sociales o estudios etnográficos para descubrir tendencias y comportamientos que los métodos convencionales podrían pasar por alto【 (SimilarWeb) (Hanover Research) Combinación de enfoques cualitativos y cuantitativos: Integrar estos enfoques puede revitalizar tu investigación e inspirar nuevas ideas【 (Hanover Research) (IdeaScale)

- Engage with Colleagues Across Different Departments 🤝👥 - Seek Input from External Partners or Consultants 🤝🌐 - Organize Brainstorming Sessions or Ideation Workshops 🧠💡 - Foster a Culture of Open Communication and Idea Sharing 🗣️💬 - Encourage Cross-functional Collaboration and Diversity of Perspectives 🔄🌍 - Utilize Crowdsourcing or Online Communities for Feedback 🌐👥 - Participate in Industry Events or Networking Opportunities 🌟🤝 - Formulate Collaborative Projects with Customers or End Users 🛠️👥 - Embrace Co-creation and Co-design Approaches 🎨🤝 - Regularly Review and Reflect on Collaborative Efforts for Continuous Improvement 🔄🚀

Accept teamwork as a means of fostering creativity and overcoming obstacles. You can liberate yourself from conventional thinking and find creative solutions by incorporating a variety of viewpoints from both internal teams and outside specialists. Cross-functional seminars promote unconventional thinking by facilitating a thorough grasp of the market environment. Never be afraid to look for information from unlikely sources; occasionally, an outsider's perspective might be the crucial component that elevates your market research approach.

Don't just gather people from different departments. Facilitate knowledge exchange between marketing, sales, product development, and even customer service. Encourage team members to share their unique perspectives on the market and your target audience. Instead of a simple brainstorming session, develop workshops where marketing can present customer data to product development, and customer service can share real-world customer pain points. This cross-pollination sparks deeper understanding and uncovers hidden connections that lead to breakthrough market insights.

La colaboración amplia en la investigación de mercados es clave 🔑 para romper barreras creativas 💡. Al involucrar a diversos equipos y expertos externos 🤝, se estimula la innovación 🚀 y se generan ideas frescas 💭. Esta colaboración diversa puede desencadenar perspectivas innovadoras y enriquecer el proceso de investigación 🌱, lo que impulsa el éxito empresarial 📈. 💡 Estímulo a la innovación: La interacción entre personas con diferentes habilidades y experiencias puede fomentar el pensamiento innovador y la generación de ideas creativas para abordar los desafíos de investigación de mercado.

Accept failure as a stepping stone to achievement in your creative journey. Create an atmosphere where taking chances and celebrating new ideas are valued. By considering setbacks as chances for development, you may encourage a creative and exploratory culture in market research. Recall that genuinely unique breakthroughs are the result of daring to push boundaries.

Acepta el fracaso como parte del proceso creativo. No todos los enfoques novedosos generarán resultados innovadores, pero cada intento es una oportunidad de aprendizaje. Fomenta una cultura donde las ideas poco convencionales sean bienvenidas y donde sea seguro asumir riesgos calculados. Al no temer al fracaso, se crea un entorno que fomenta la experimentación y conduce a resultados de investigación de mercado más creativos. 🎨🚀

Accept the ability of divergent thought to overcome obstacles to creativity. The greatest ideas occasionally arise when you venture outside your current tasks. Investigate several fields, go to industry gatherings, or read case studies from unrelated industries. This idea-sharing can revitalise your strategy by sparking original thoughts and creative answers to your market research problems. Therefore, don't be afraid to venture outside of your niche in search of inspiration!

Market research can stifle creativity if done incorrectly. To overcome this, diversify your sources of inspiration and broaden your perspective beyond the immediate remit. Observe broader cultural trends to gain insights into shifts in consumer behavior and values, allowing your brand to stay relevant and ahead of the curve. Step away from algorithm-driven design feeds and competitor research, which often lead to homogenized ideas. Instead, explore diverse sources of inspiration to infuse your work with fresh, unexpected elements. Drawing on multidisciplinary inspiration and wider cultural insights fosters creativity and innovation. This approach helps break creative blocks and ensures your offerings stand out in a crowded marketplace.

Explora otros campos o industrias: 🔍 Asiste a conferencias, seminarios o lee publicaciones de diferentes industrias para obtener nuevas perspectivas y enfoques. Estudia casos fuera de tu sector: 📚 Analiza estudios de casos exitosos en industrias diferentes para inspirarte y encontrar nuevas estrategias para tus desafíos de investigación de mercado. Mantente al día con las tendencias: 📈 Estar al tanto de las últimas tendencias te brinda ideas frescas y perspectivas únicas para tu investigación. Colabora con expertos externos: 👥 Trabaja con consultores o expertos en áreas relacionadas para obtener nuevas ideas y enfoques.

I read and analyze a lot of information on Google, see competitors' activities, and continue my research until ideas start to generate again in my mind.

It's important to reflect on the root causes of the creative block. Is it due to limited resources, outdated methodologies, or a lack of diverse perspectives? Addressing these underlying factors can help break through the barrier. Additionally, fostering a supportive and collaborative environment where team members feel empowered to share ideas and experiment can spark creativity. Encourage continuous learning and exploration of emerging trends in market research to stay ahead of the curve. Finally, don't hesitate to seek inspiration from unrelated fields or take a step back to gain fresh insights. Remember, overcoming creative challenges often requires a blend of patience, experimentation, and perseverance.

Struggling to be creative, esp. on demand, can take a toll on a person's psyche, regardless of their field of expertise. We've all been there: staring at the screen or an empty page waiting for inspiration to strike, but it just doesn't. ➖This is the dreaded 'CREATIVE BLOCK ,' a state where ideas refuse to flow, and frustration mounts. Eventually, though, the sun will shine AGAIN. 🌞 Creative Block often stems from fear of failure, perfectionism, or simply being burnt out. It's the mind's way of asking for a pause, a reset, or a new perspective. Here are five strategies I've found helpful: ▪️ Step Away ▪️ Change your Environment ▪️ Collaborate ▪️ Limit your Options ▪️ WABI-SABI the Japanese art of Embracing Imperfection! TBC

Understanding where failure has occurred in the research and seeking avenues of redressing them with a view of getting the right options this time. Then building the new found opportunities and ensuring they are well develop to hit the expected target.