Was sind die besten Tools und Praktiken, um Domain-Spoofing zu verhindern?

ads.txt and app-ads.txt are great starting points. But when you pair them with a solid supply path optimization (SPO) strategy, the risk drops even further. By streamlining the number of intermediaries and sticking to trusted partners, advertisers can minimize exposure to fraudulent inventory. Regular supply chain monitoring and audits, alongside the use of ads.txt, help both buyers and publishers maintain control over their inventory and keep bad actors out of the ecosystem.

Implementing ads.txt and app-ads.txt is a reliable and straightforward way to avoid domain spoofing. These are the text files that list authorized sellers of digital inventory,  From a publisher’s perspective, using ads.txt and app-ads.text helps ensure that only legitimate sellers handle ad inventory, safeguarding reputation and revenue.  On the flip side, as a buyer, checking these files before making bids is a way to validate inventory, making sure it’s authentic and high-quality. Mutual commitment and effort in avoiding domain spoofing enhances trust across the digital advertising ecosystem, making it healthier for everyone involved.

To prevent domain spoofing, it’s best to combine powerful tools and industry best practices such as: 1. Using ads.txt: This file helps verify the authenticity of inventory and reject unauthorized or spoofed requests. 2. Pre-bid verification and post-bid analysis: Pre-bid verification examines each bid request for authenticity, while post-bid analysis ensures that the campaign's actual results match expectations. 3. Implementing SPF, DKIM, and DMARC: These email authentication protocols help verify the authenticity of emails and reduce the risk of domain spoofing. 4. Regularly updating ads.txt files: Ensure that your ads.txt file is up-to-date and includes all authorized sellers and resellers.

El archivo ads.txt fue creado para evitar fraude de domain spoofing... pero desde mi punto de vista está un poco mal pensado el archivo ads.txt... porqué no vale solo con una línea del partner que tiene permiso para monetizar ese dominio ? y que las empresas con las que trabaje ese partner publicitario estén en otro archivo del partner ? Es un poco caótico mantener tantas líneas... A ver si el mensaje llega a la IAB y puede hacer una nueva versión y simplificar el supply chain ;-) Con gusto podría ayudar con la propuesta y poner mi granito de arena en la industria si me piden ayuda.

While ads.txt and app-ads.txt are crucial for preventing domain spoofing by verifying ad sellers, their reliability is in question due to increasing complexities. Recently, these files have grown significantly larger and often contain outdated entries. This bloat not only complicates the verification process but also diminishes the trustworthiness of ads.txt as a source for ensuring ad seller authenticity. It's essential for publishers to streamline and regularly update these files to maintain their efficacy in combatting domain spoofing.

To combat domain spoofing effectively, ads.txt and app-ads.txt are essential tools. They function as a transparency layer, allowing buyers to verify the authenticity of ad inventory. Regular updates of these files are crucial for maintaining the integrity of your digital ad space. This approach is a straightforward yet powerful way to safeguard against ad fraud.

To prevent domain spoofing, implement email authentication protocols like SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting & Conformance). Regularly monitor and update these records to ensure they're correctly configured. Educate your team and users about the risks of spoofing and how to recognize suspicious emails. Additionally, use security tools like email gateways that can detect and block spoofed emails, and employ web filters to prevent access to malicious sites.

ads.txt and app-ads.txt with authorized sellers and resellers is really important for preventing domain spoofing. These files offer a straightforward way for buyers to verify the legitimacy of sellers , reducing the risk of purchasing inventory from spoofed domains. The widespread adoption of ads.txt and app-ads.txt has contributed significantly to improving transparency and trust in programmatic advertising, benefiting the entire ecosystem.

El contenido toca un punto clave en la seguridad digital: la autenticación de inventarios de anuncios. La estrategia de usar archivos anuncios.txt es ingeniosa porque ofrece transparencia y control sobre quién está vendiendo espacio publicitario. Esto pone de manifiesto la importancia de la autorregulación en el ecosistema digital para prevenir fraudes. ¿Será que estamos avanzando hacia una era de mayor seguridad o apenas estamos parchando problemas más profundos en la industria publicitaria? La comunidad de editores y desarrolladores debe reflexionar y actuar para fortalecer estas prácticas.

Implementing sellers.json and SupplyChain object aims to increase transparency in ad buying. However, a significant limitation is that these tools are controlled by traffic suppliers who could manipulate data for their benefit. This manipulation can undermine the tools' effectiveness, potentially allowing domain spoofing to persist by presenting inaccurate seller information. Ensuring data accuracy and integrity is crucial for these tools to function as intended.

Utilizing automated verification tools, like fraud detection software, can further enhance these efforts. These tools analyze bid requests in real-time, making sure that the supply chain is not only visible but also secure. Plus, partnering with third-party verification companies can help validate the data in sellers.json files and SupplyChain objects, ensuring their accuracy. This layered approach—combining transparency with proactive fraud monitoring—provides a more complete solution to fighting domain spoofing.

From a programmatic advertising standpoint, ensuring transparency within the ad ecosystem is equally important. This is where sellers.json and SupplyChain objects become valuable tools. Sellers.json functions as a verified seller registry, akin to ads.txt, but with enhanced granularity. It provides ad buyers with crucial details about authorized sellers of ad inventory. In the unfortunate scenario of an ad intended for a reputable news site being displayed on a spoofed website, sellers.json and SupplyChain objects empower ad buyers to trace the ad path and identify unauthorized sellers. This fosters a more robust and trustworthy programmatic environment.

Hay que utilizar ads.txt y sellers.json, también trabajar con empresas serias, pero lo más importante siempre es que se cumplan los KPIs de los anunciantes... los KPIs mandan siempre !

Preventing domain spoofing? It's all about transparency. Implementing sellers.json and SupplyChain object is crucial. These tools reveal the identities and roles of intermediaries in ad transactions. Sellers.json is a transparency file, while SupplyChain object traces each seller's role. Used effectively, they ensure authentic and trustworthy ad exchanges, enhancing both security and accountability in the digital advertising ecosystem.

To enhance transparency in digital advertising and combat domain spoofing, implementing sellers.json and the SupplyChain object is essential. Sellers.json allows Supply-Side Platforms (SSPs) to disclose the identities of direct and indirect sellers, making the entire advertising chain visible to buyers. The SupplyChain object complements this by providing detailed paths of each transaction in bid requests. By regularly updating and verifying these tools, SSPs and exchanges ensure accountability, while advertisers can apply filters to authenticate the legitimacy of each link in the ad supply chain. This robust approach not only secures ad spends but also fortifies trust across the ecosystem.

incorporating sellers.json and the SupplyChain object into ad tech platforms and practices is highly recommended. These tools not only bolster trust and transparency but also contribute significantly to the overall integrity and efficiency of the digital advertising ecosystem, ultimately benefiting both advertisers and publishers alike.

Pre-bid verification/post-bid blocking is useless if the fraudsters lie in the bid request. Ads.txt and Sellers.json have not solved this problem to date because they are not enforced. Adalytics caught Gannett mis-declaring URLs for local news sites and the verification companies missed it for 9 months. Nothing has materially changed since then that would prevent that situation from occurring again. Preventing it requires working with a limited number of publishers and SSPs and knowing where to buy legitimate inventory. Following that up with an advanced analysis of log files is key though because even with those best practices domain spoofing can slip through. This is far more complicated than anyone can state in 750 characters.

Pre-bid verification and post-bid analysis impact can further be enhanced with the help of machine learning algorithms. These algorithms can identify patterns of fraudulent activity over time and adapt to new forms of spoofing that may bypass standard filters. When you pair these tools with detailed campaign performance metrics, you can dig deeper into post-bid analysis and quickly address any inconsistencies. This blend of real-time detection and advanced post-bid insights creates a robust defense against domain spoofing, while also optimizing ad performance.

Prebid verification makes no sense in any way. It doesnt work simply because it is not independently measured and the information available in the bid is meaningless from fraud detection point of view. Post-bid verification is far far better since it can be independently measured and more sophisticated checks are be built to validate the IVT traffic. However the icing on the cake is to use POST Impression analysis (clicks / visits) to further support the post-bid analysis to uncover even more sophisticated fraud. Even in a brand campaign there is merit in looking at clicks to understand the quantum of invalid traffic! And use the learnings as a feedback loop into the post-bid analysis for better channel selection and placement selection

No sirve, lo mejor es la confianza como en todos los negocios, trabajar con redes que sabes que son legales y trabajan realmente con las webs que quieres conseguir y hacer deals programáticos.

Pre bid verification is not quite effective however Post bid analysis is certainly more beneficial if application of ML can define a pattern and invalid bidders & Fraudsters can be exempted from the supply chain Having said that it is an ever evolving space and fraudlent tech have also become sophisticated....the best way is to keep updating the ads.txt files and keep an eye on the pulished sellers.jason

We use a crawler specifically tooled to look for bid requests that declare a publisher URL which is different than the one we directed our crawlers to. By controlling the experience end-to-end, we can say with certainty when spoofing has occurred. Understandably, not everyone has the time or resources to do that, but your verification vendors should ABSOLUTELY be doing it to keep you protected.

While pre-bid verification and post-bid analysis are critical for identifying spoofed ad inventory, their effectiveness can be compromised by certain ad delivery practices. For instance, many publishers use isolated containers, like Google's SafeFrame, to secure their sites. These containers prevent post-bid scanners from accurately verifying domain authenticity, potentially undermining the reliability of post-bid analysis results. This issue highlights a significant challenge in detecting domain spoofing in secure environments.

Preventing domain spoofing in ad tech? Key strategies are pre-bid verification and post-bid analysis. Pre-bid verification is like a security checkpoint, examining each bid request for authenticity. Post-bid analysis acts as a performance audit, ensuring that the campaign's actual results match expectations. By adopting these practices, you can safeguard your digital campaigns effectively.

Both pre-bid verification and post-bid analysis are essential components of a comprehensive strategy to combat domain spoofing. Pre-bid Verification is proactive and helps prevent spending on fraudulent or unauthorized inventory. It ensures that bids are placed on legitimate domains, enhancing brand safety and campaign effectiveness. Post-bid Analysis acts as a safety net, providing an opportunity to catch any spoofing attempts that may have slipped through pre-bid checks. It allows for a more thorough examination of the traffic after the fact, which is valuable for optimizing future campaigns and maintaining trust with advertisers.

Tools like IAS (Integral Ad Science), DoubleVerify, and Moat ensure that advertisers only bid on verified domains by filtering out fraudulent sites before any ad placements occur.

Fostering a culture of collaboration across all stakeholders can really make a difference. Setting up regular workshops or training sessions with partners, publishers, and even clients helps everyone stay sharp in spotting and tackling new threats. Sharing real-world case studies and examples of domain spoofing and practical prevention strategies also boosts collective awareness. Keeping communication open and feedback flowing ensures that everyone in the supply chain stays on the same page and takes a proactive stance against fraud.

To prevent domain spoofing, education is key. Stay updated on ad fraud trends and share knowledge with partners. It’s vital to understand the risks and recognize fraudulent activities. Use resources like industry blogs, webinars, and events for continuous learning. Open communication with your network further strengthens this approach. #linkinbio for more strategies.

Fraud happens where people are, and people are on porn & piracy. These should always be your first stops when looking for spoofing / embedded pages, since they have the hardest time monetizing transparently.

A base para qualquer iniciativa de sucesso é o conhecimento, e no universo programático, não é diferente. Esse mercado está em constante evolução, agregando novas soluções tecnológicas e gerando oportunidades. Entretanto, tudo o que é novo traz consigo um certo desconhecimento, o que pode abrir espaço para atividades suspeitas e fraudulentas. Dessa forma, acredito que um dos melhores caminhos para combater essas práticas maliciosas está no estudo contínuo e na aprendizagem diária sobre o mercado de mídia programática e os meios relacionados. Gosto de acompanhar especialistas e canais especializados no tema, mas minha principal fonte de informação são os fóruns e FAQs das próprias plataformas.

While domain spoofing & Ad fraud are most important in current scheme of things , these are the least discussed topics in industry forums. More conversation brings more awareness and lesser frauds. Unsafe platforms, betting, gaming, pirated movie apps, adult are the major spaces where you can be targeted. Industry needs to join hands against this menace since it breaches the trust of both users and advertisers.