Mandai Loop

The second global campaign premiere of the week! In our latest film for Coach, Unlock Your Courage, Elle Fanning is here to remind you: don’t let your idea of perfection hold you back from expressing your true self. #CourageToBeReal Thank you for a great collaboration Sandeep Seth, Joon Silverstein, Katie Berry, Alanna Hernando, Jonathan Bailey, Amanda Garcia Santana, Adam Ulvegärde, André Brink, Fredrika Lillieström, Johanna Hofman-Bang, Tuva Anderin Lindvall, Hedvig Ågren, Christoffer Dymling, Victoria Nelson and Pia Dueholm. Creative Strategy: Mandai Loop Creative Agency: APE_CC Director: Camille Summers-Valli DOP: Stuart Winecoff Production: Love Song Production Design: Mikael Varhelyi Stylist: Olivier Rizzo & Samantha McMillen Choreographer: Sadie Wilking Music: All Night by Parov Stelar Music Supervisor: Ohlogy | Goran Obad Hair: Marki Shkreli Makeup: Tyron Machhausen Nails: Jin Soo #CoachNY

This holiday season, we're celebrating those who make every moment brighter. To the ones who are always by our side, you're it, girl. Our 2024 Gift Guide debuts with a social-first campaign that brings new meaning to holiday gifting…by shining a light on the real gift in a girl’s life – her best friend. The docu-style campaign, starring Grammy-nominated Singer/Songwriter, Madison Beer, champions the joys, laughs, and support that only a best friend can bring.

New client alert! We are beyond excited to finally share this year's holiday campaign for our new client kate spade new york – made in close collaboration with the amazing team at social media agency VaynerMedia. The task: Connect Kate Spade with Gen Z in a new way during the holiday season. The strategy: Celebrate female friendships by shining the spotlight on that one person who does everything for everyone else, but tends to overlook herself. The creative output: A spotlight on female friendship—with an unexpected twist. Starring Grammy-nominated pop star, and TikTok sensation, Madison Beer, the campaign celebrates the unsung heroes in our lives: our best friends. “To the one who… You’re it, girl.” A huge thank you to the whole team for making this come to life. Eva Erdmann, Sandeep Seth, Kaisy Mae O'Reilly, Rae Tao, Iris Coker, Julia Cushman Curry, Julia Weiner, Kelly Sandoval, Lauren Jantz, Blair Gould, Brittany Dankner, Lauren Sussberg, Lauren LoBello, Luis Núñez, Nick Miaritis, Matthew Garcia, Rob Lenois, Jory Sutton, Caroline Leonard, Joseph Leotta, Julie Dombreval, Olayinka Akinlawon, Ben Oleynik, Claire Zhu, Melody Henderson, Kathleen Benner, Steven Kostyo, Joey Battaglia, Arielle Viny & Isabel Spooner Martinez. Creative Strategy: Mandai Loop Social Media Agency: VaynerMedia Production: Eva Nosidam & AIR Productions Director: Ali Mitton Photographer: Tory Rust Production Designer: Pakayla Rae Biehn #katespadeny #YoureItGirl #Friendship

"Life has many paths"... what a campaign. We’re thrilled to have teamed up with Coach on this amazing project, which is now being honored by the LIA - London International Awards ! Thank you 🫶 Pascal Nessim, Youri Guerassimov, Gaëtan du Peloux, Remy Aboukrat, Léoda Esteve, Nathalie DO DANG VINH, Solène Raverdy, Ilana Descourtieux, Edouard Sanson Awen Olivry, Mathilde Vernier, Camille Basset, Ruben Hassan

We're so happy and proud our campaign 'Life Has Many Paths' has been awarded 3 x GOLD and 1 x SILVER in LIA - London International Awards. Congratulations to our client Coach and the amazing agencies Marcel and WANDA who made this come to life! It was a true team effort and so much fun. Coach: Sandeep Seth, Joon Silverstein, Judy Chang, Tracy Mengyao Lu, Alanna Hernando, Jonathan Bailey, Steve Yuan, Shailene Wang, Weiting Lan. Marcel: Remy Aboukrat, Awen Olivry, Edouard Sanson, Corentin Harran, Mathilde Vernier, Camille Basset, Ilana Descourtieux, Léoda Esteve, Ruben Hassan, Nathalie DO DANG VINH, Solène Raverdy, Pascal Nessim, Charles Georges-Picot, Youri Guerassimov, Gaëtan du Peloux. WANDA: Henry Scholfield, Oleksii Smoliar, Nick Dodet, Olivier Dubocage, Lucile Baruchel, Pat Aldinger, Christophe Caurret, Timothe Rosenberg. Mandai Loop: Susanna Fagring, Camilla Westerlind, Carl Henrik W., Julia Blomquist. https://lnkd.in/dpyebACq

In the fourth and final film of our Coach campaign this fall, Unlock Your Courage, Nazha breaks free and gets the party started 🎀🪩 Don’t let your idea of perfection hold you back from expressing your true self. #CourageToBeReal #UnlockYourCourage Client: Coach Creative Strategy: Mandai Loop Creative Agency: APE_CC Director: Camille Summers-Valli Director of Photography: Tim Lorentzén Stylist: Olivier Rizzo & P Pechpansri  Choreographer: Sadie Wilking Production Design: Mikael Varhelyi Production: Love Song Managing Partner: Kelly Bayett Head of Production: Paige Kauffman Executive Producer: Shirley O’Connor Producer: Ellie Fry Production Manager: Alexandra Michaels Post Production: Tint Online Post Producer: Leo Holte Editor: Carla Luffe VFX Supervisor: Olle Black Digital Compositors: Jennifer Yallow & Mikael Pettersson Sound: Ponytail Sound | Felicia Steen Holm & Johan Johnson Music: All Night by Parov Stelar Music Supervisor: Ohlogy | Goran Obad Hair & Makeup: 杨单Danny Talent: House with a Pool #CoachNY

In the third film of our Coach fall campaign, Unlock Your Courage, South Korean rapper Young-ji Lee breaks free from her expectations of perfection at a family gathering, and embraces imperfection with a little help from her Coach bag. #CourageToBeReal #UnlockYourCourage Thank you for an amazing partnership and collaboration Sandeep Seth, Joon Silverstein, Katie Berry, Alanna Hernando, Jonathan Bailey, Amanda Garcia Santana, Adam Ulvegärde, André Brink, Fredrika Lillieström, Johanna Hofman-Bang, Tuva Anderin Lindvall, Hedvig Ågren, Christoffer Dymling, Pia Dueholm, Susanna Fagring, Beata Mollberg Fagring and Carl Henrik W.. Creative Strategy: Mandai Loop Creative Agency: APE_CC Director: Camille Summers-Valli Executive Producer: Shirley O’Connor Producer: Ellie Fry Production Manager: Alexandra Michaels Director of Photography: Tim Lorentzén Editor: Carla Luffe VFX: Olle Black Production Design: Mikael Varhelyi Stylist: Olivier Rizzo & Yemin Lee Choreographer: Sadie Wilking Music: All Night by Parov Stelar Music Supervisor: Ohlogy | Goran Obad Hair: Hi Makeup: Dain Kang Production: Love Song Managing Partner: Kelly Bayett Head of Production: Paige Kauffman Talent: House with a Pool #CoachNY

A nice write up on our latest Coach campaign. Thank you LBBonline - Little Black Book Mandai Loop https://lnkd.in/dNsbJt9B

Thank you for the write up Resumé—the largest advertising magazine in Sweden. We had so much fun creating this campaign together with APE_CC, Love Song and Coach! https://lnkd.in/dizCRBJ8

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