H&M

What a year 2024 has been! Where do we start?   We launched outstanding new collections, liberating great fashion for the many. We hosted epic events, highlighted by Charli xcx's performances in London and Times Square, New York. We elevated customer experience by bringing new tech features to our revamped stores and redesigning our website and app.   We have a spectacular year ahead planned and our customers are already excited about our 2025 designer collaboration with Glenn Martens.   “This year, we’ve truly made our mark with incredible fashion and unforgettable moments. As we step into 2025, we’re more excited than ever to continue creating inspiring fashion for everyone and surprising our customers with phenomenal experiences”, says Jörgen Andersson, Creative Director at H&M.   As our journey continues, stay tuned.   #HM #2025

Unleashing the power of diversity through inclusion, from Manila and Quito to Cape Town and New York City. As a global company, we have the privilege of witnessing and contributing to the ways Pride is celebrated in unique and meaningful ways, across different cultures and communities throughout the year. "Pride is more than an event or a month. It’s a reminder that every person deserves to feel safe, valued and empowered to be their authentic selves", says Annie Wu, Global Head of People Identity & Purpose at H&M Group. "Creating a workplace where everyone can thrive isn’t just our responsibility — it’s our commitment, every day." As the year wraps up, we look back at the Pride parades our colleagues participated in around the world. Watch the recap video of our joyous moments.  #HM #Pride #Inclusion #Diversity #Equality 

Discover The Studio, highlighting on-trend selected styles and handpicked edits made by the in-house Stockholm team and featuring guest editors like Amelia Gray and Jihoon Kim.   Launched in September 2024, this curated platform showcases the very best of H&M, elevating the customer experience and making purchases as seamless as a tap away.   “It’s about presenting our products in the best way. Through weekly curated edits, we stay ahead of trends and help the customer navigate an often overwhelming landscape,” says Karolina Huss Wadström, heading up The Studio.   Explore The Studio, online and in-app, now available in 14 markets: https://lnkd.in/dR2J-4cP   #HM #TheStudio

Three of our stores in Munich, Warsaw, and London reopened last week, completely reimagined for the future of retail, equipped with high tech features and elevated design.   Inside the smart fitting rooms, customers can request items in different colours or sizes, get styling recommendations, or even buy products from hm.com with just one click.   Quick and seamless payment options include self-service checkouts, as well as mobile checkouts that store colleagues can offer to customers anywhere in the store.   “I am sure that every fashion lover in Warsaw will get goosebumps when entering our new store. It's an immensely proud moment for the team", says Fredrik Dahl, Regional Head of Expansion at H&M Region East Europe.   #HM #RetailDesign Image 1: Munich Images 2-3: London Image 4: Warsaw Images 5-8: London  

"H&M is allowing us to dream big. This was the best night of my life”, said Portia Bhali, from South Africa, one of six colleagues who won a global competition by submitting her fashion memory. The prize was a trip to New York City to join our epic event, taking over Times Square alongside Charli xcx.   Jörgen Andersson, Creative Director and jury member for the contest, greeted the winners on-site. He thanked them for sharing their memories, emphasising what fashion can mean beyond just being products, enabling self-expression. “Some made me laugh, some almost made me cry – and all of them touched my heart.”   Curious about the winners’ stories? Read them here https://lnkd.in/d52-uB3F #HM #TimesSquare

Global pop superstar Christina Aguilera cut the ribbon at the reopening of our Times Square flagship on Thursday. The fully redesigned space features a variety of fashion-forward collections, including the H&M Studio Holiday Capsule, now available. It's also home to H&M's first immersive fitting room in North America, where customers can express themselves by selecting visual themes and music, based on their style choices and moods.   “Our Times Square location is an amazing new space for customers to interact with our brand as well as each other”, says Linda Li, Head of Customer Activation and Marketing for H&M Americas. Scroll through below to see more of the store located on 1472 Broadway. #HM #TimesSquare #Flagship #NewYorkCity

Ready for the party season? Our Studio Holiday capsule has arrived with pieces created to elevate your holiday  style — also available to rent in select markets.   “We distilled sharp silhouettes and edgy details in ways that feel effortless to wear this party season, combining them with covetable accessories that spark desire”, says Ann-Sofie Johansson, Creative Advisor and Head of Design Womenswear at H&M.   Have a closer look here: https://lnkd.in/eJwEhs_X   #HM #StudioHoliday

This one’s for the history books. Together with Charli xcx, we took over Times Square with a surprise concert, open to everyone in New York City, on Monday night. Thousands gathered for the landmark open-air performance, including stars Amelia Gray, Irina Shayk, Lila Moss, Iris Law, Julia Fox and Hari Nef. Charli wore custom H&M pieces inspired by our new Holiday 2024 collection. The event served as the finale in a global tour of performances, club-nights, pop-ups, and newly designed store openings, celebrating our vision for the future of fashion. #HM #TimesSquare #NewYorkCity #Fashion #Brand

By transforming an historic Parisian nightlife venue into an experiential club space, the H&M event in Paris set the perfect stage to celebrate the Studio Holiday Capsule collection. Fashion lovers, music fans and influencers gathered at the Palais de Tokyo and partied long into the night to live performances by Yseult, Pabllo Vittar, Sevdaliza and OFFSET – all courtesy of H&M. The collection, which offers a modernised take on after-dark dressing, is available in selected stores and at hm.com from 21 November. #HM #Paris #StudioHolidayCapsule #Fashion #Brand

Daniel Ervér, CEO at H&M Group, spoke at The Business of Fashion Voices 2024 today, discussing how creativity has been, and is key to our success.   “H&M is about making what’s inaccessible accessible to the many and that means being at the intersection of creativity, affordability and self-expression”, said Daniel Ervér.   Attendees were also in for a surprise — Glenn Martens was announced as H&M's autumn 2025 guest designer and he joined on stage.   “The collection is almost finished: it’s very me, very quirky, experimental; [I’m] creating little monsters”, Glenn Martens said. "It was very clear from H&M that I had carte blanche."   Read the press release here: https://lnkd.in/dby6wGqu #HM #Fashion #DesignerCollaboration