Eidra

Last week, we held a seminar about how boardroom decisions impact sustainability efforts in product development. Here's our summary of the discussion. We also published a paper on the topic, available for download on our website. https://lnkd.in/dvBDrj3r Steinar Danielsen Sara Stendebakken Jens Leffler Stella Friberg Above.se

Are you ready to navigate the future of sustainability communication? As marketers, brand owners, and advocates, understanding the Empowering Consumers Directive is crucial for building trust with our stakeholders. This significant EU legislative step enhances transparency and accountability in sustainability communication, with compliance required by 2026. Join us for an insightful seminar featuring Ulrika Wendt and Jakob Rönnerbäck, lawyers at Sveriges Annonsörer, who will introduce the directive. Hear from brand leaders Karoline S Norlander of Skanska Sweden and Elja Nordlöf of Alleima, as they share their experiences and insights. Our moderator, Maria Starck from Mission anew, will guide the discussion. 📆 Date: January 14th 🥐 Breakfast Included ⏰ Time: 07:30 - 09:00 📍 Location: Grev Turegatan 1 Sign-up Now: https://lnkd.in/dGQik2-h Don't miss this opportunity to stay ahead of regulatory changes and empower your brand for the green transition. The seminar will be held in Swedish.

🌟New collaborations and unexpected handshakes 🌟 We hosted a truly historic dinner, bringing together an incredible group of visionaries to discuss one of the most pressing issues of our time: How can we fix the food system? In the room, we had an inspiring mix of CEOs from leading food companies, influential farmers, renowned scientists, forward-thinking investors, landowners, and dynamic entrepreneurs. Together, these individuals are responsible for hundreds of millions of meals each day, and with that comes a great responsibility to mend our broken food system. This gathering marked the beginning of a new journey - a take-off towards a brighter, more responsible future. As we set our sights on 2025, we envision it as the year of transformative change in the food system. We are excited about the potential for new collaborations and the unexpected handshakes that will drive us forward. Together, let's make 2025 the year of impactful change in the food industry.🌍 #FoodSystemChange #Innovation #Collaboration #Leadership #FutureOfFood Norrsken, EAT foundation, Stockholm Resilience Centre, Gunhild Anker Stordalen, Måns Jacobsson Hosk, Carolina Sachs

Have you ever felt the nagging feeling that you are not managing to future proof your products and meet sustainability targets despite your best efforts? Join us for breakfast at Eidra to hear panelists Kristina Tjäder, Steinar Danielsen and Jens Leffler present valuable insights on how boardroom decisions impact sustainability efforts in product development. The discussion will be moderated by Stella Friberg. 📅  December 12th ☕ Breakfast ⏰  07:30 - 09:00 📍  Grev Turegatan 1 ✏️  Sign-up: https://lnkd.in/dFNYd6gU Above.se

Food is life, community and culture, but our food system is a big culprit behind greenhouse gases, deforestation, loss of precious wildlife, and wearing out our soil. We need to shake things up by getting creative about how we grow and consume food. Let’s go back to our roots with Gunhild Anker Stordalen and whip up some tasty solutions at Norrsken. Once again, we are a proud sponsor of an Impact Meetup. This time on the subject of Future of Food. Måns Jacobsson Hosk Line Gordon EAT Foundation Stockholm Resilience Centre

As Eidra continues to expand in Western Europe, a first Eidra Netherlands event took place in Amsterdam last week. Our main goal was to get together with some of our Dutch clients, to express our extended value for their organisations. Based on the theme Think & Do, guests learned more about AI, jumpstarts and growth strategies during inspiring workshops. Until next time. Fabrique Q42 Conversionista! Onno Franken Freek Dings Leonard Punt Sander van der Noordaa Eveline Schonewille-van de Watering David van Zeggeren Wietske Rodenhuis Gert Hans Berghuis

Last week, we hosted a seminar about the importance of transparency in reporting. Here's a short summary of that discussion. Sasja Beslik Petter Palander Filip Ivarsson Carolina Sachs Maria Starck

We are proud to announce that our Norwegian agencies Neue Design Studio and Heydays are becoming part of Eidra's brand and design agency Kurppa Hosk. This creative and strategic merger strengthens Eidra's and Kurppa Hosk's footprint in the Nordic market as well as our global capabilities. Read all about it. https://lnkd.in/dYPS8Kc6 Jan Christian Fosseidbråten Sanda Zahirovic Måns Jacobsson Hosk

Brands are expert at creating needs and changing behaviours. How can yours use this superpower to drive more sustainable behaviours and create acceptance for change? These five perspectives will help you explore that very question. The full version of this guide is available for download on our website. Get in touch if you’d like us to examine it with you. https://lnkd.in/di7S9euM Maria Starck Silla Levin Anna Lundeborg Eva Seignette Måns Jacobsson Hosk Kurppa Hosk Mission anew