Cint

🌟As insights professionals, you need solutions to streamline processes, provide quicker turnarounds, be cost-effective, ensure top-notch data quality, and help you understand not just what is happening in the market but why. It's a tall order. But what if there was a way to make it all easier? KFC US Consumer Insights and Market Intelligence Manager & industry veteran Renee Reeves shares how building the right tech partnerships is the (not-so-secret) recipe for fostering a culture of innovation and setting your insights team up for success ⤵️ https://lnkd.in/egvPdMPv [Thank you for joining us for our content-filled count down to the New Year with a dive back into 10 top topics of 2024! What was your favorite piece we shared?]

🌟A theme for marketers in 2025 is going to be doing more with less. In-flight measurement allows you to: 1️⃣Know what is working — and what is not — across every platform 2️⃣Optimize campaigns in flight with dynamic data insights 3️⃣Focus your campaign on driving one KPI, but be able to understand secondary KPI performance too 4️⃣Free up time for creativity and higher-value work Explore how having the right measurement solution will help you stretch your 2025 budget and drive success ⤵️ https://lnkd.in/gT9_6g_5 [Join us here every day until the ball drops over Times Square ringing in 2025 to count down to the New Year with a dive back into 10 top topics of 2024!] 

🌟Change is unavoidable. And there is no universal season of change quite like approaching a changing calendar year. Here are some lessons from Cint CEO Patrick Comer on navigating through times of change - including finding the balance between balancing bold action with thoughtful restraint, and shifting your mindset from one of fear of the unknown to excitement for the new opportunities to come ⤵️ https://lnkd.in/ghkhfswx [Join us here every day until the ball drops over Times Square ringing in 2025 to count down to the New Year with a dive back into 10 top topics of 2024!]

🌟If you’re not taking gender diversity into account when designing surveys, you're missing the mark on capturing data which accurately represents society. Conducting gender-inclusive market research also allow you to: 🔎Uncover niche markets 🫶Build brand authenticity 💡Spark innovation and creativity Set yourself up for survey success in the new year with these best practices for gender-inclusive survey design ⤵️ https://lnkd.in/g7xa7NAT [Join us here every day until the ball drops over Times Square ringing in 2025 to count down to the New Year with a dive back into 10 top topics of 2024!]

🌟As fraudsters continue to get more tech savvy, the importance of prioritizing not just discussing the data quality issues facing our industry; but, taking clear action to fight against this industry-wide challenge is only getting stronger. This year at Cint we made a major breakthrough in reducing reversal rates by launching a proprietary AI-powered tool which preventatively catches fraud before it occurs. Get inside the brain of this machine learning model with in-house expert James Snyder, VP Trust and Safety ⤵️ https://lnkd.in/gyNh4Cew [Join us here every day until the ball drops over Times Square ringing in 2025 to count down to the New Year with a dive back into 10 top topics of 2024!]

🌟We are coming to the end of the largest election year in global history! In 2024, 64 countries hosted National elections, giving 49% of the global population the democratic opportunity to vote for new National leadership. WOW 🤯 We partnered with our friends at Advertising Week to unpack the relationship between media and voter behavior leading up to the heated elections in the US and the UK ⤵️ https://lnkd.in/gmr6s5xF TLDR In both countries surveyed: - AI and Deepfakes triggered an unprecedented fear of misinformation this election cycle. - Get Z’s votes were highly influenceable right up until Election Day by a myriad of factors, including TikTok, celebrities, social media influencers, and traditional political ads. - Marketers and Advertisers have drank our own KoolAid: when the data was cut by industry, we topped the charts as the most trusting of content shared in political ads. [Join us here every day until the ball drops over Times Square ringing in 2025 to count down to the New Year with a dive back into 10 top topics of 2024!]

🌟If 2024 has taught us one thing, it’s there is no escaping the rise of AI. But, it’s ever more crucial to take time to carefully consider the risks and benefits before introducing new AI-driven tech into your day-to-day. Dive in to how Market Research orgs can responsibly adopt AI ⤵️ https://lnkd.in/g6Evy-uG [Join us here every day until the ball drops over Times Square ringing in 2025 to count down to the New Year with a dive back into 10 top topics of 2024!]

🌟Are you struggling with unlocking the full potential of your data? You’re not alone. Research by Cint and Lotame found that 98% of marketers and agencies report challenges in data orchestration and utilization 😬 Key challenges include: - Finding quality data sources for enrichment and collaboration - The limitations of first-party data - Breaking down internal data silos to achieve a comprehensive understanding of customer behavior The way forward? Increased investment in marketing and data technologies in 2025 ⤵️ https://lnkd.in/gNzx9xrD [Join us here every day until the ball drops over Times Square ringing in 2025 to count down to the New Year with a dive back into 10 top topics of 2024!]

🌟 Did you use AI to book your holiday travel plans this week? Slightly over a third of people surveyed in both the US and UK reported using AI to assist with their travel planning, and ≈55% of each respondent group said they are likely or very likely to use AI tools for future travel planning. See what else #CintSnap uncovered about travel trends this holiday season ⤵️ https://lnkd.in/ga-jwd9Y [Join us here every day until the ball drops over Times Square ringing in 2025 to count down to the New Year with a dive back into 10 top topics of 2024!]

🌟Cint got a makeover! Our future-forward look and feel aligns with our re-energized vision and the innovative product offerings we have in store for you in 2025. But the transformation didn't happen over night - take a behind the scenes tour of the creation of our exciting new brand ⤵️ https://lnkd.in/emxrnX_6 [Join us here every day until the ball drops over Times Square ringing in 2025 to count down to the New Year with a dive back into 10 top topics of 2024!]