A panel session during FINAS 2024 conference discussed "Positioning Research to Support Sustainable Investments in Agriculture," noting that while the Kenya government is close to establishing an agricultural research fund via the KALRO Act 2013, it isn't operational yet. The current funding model faces challenges like the removal of levies on key agricultural commodities, over-reliance on donor funding, and skewed funding towards adaptive research. This results in a significant resource gap for new innovations and weak infrastructure for commercializing research, including poor policies, stringent patent registration processes, and weak enforcement of royalties. Financing Agriculture Sustainably (FINAS)
Rootooba Limited
Agriculture, Construction, Mining Machinery Manufacturing
From farm to mouth
About us
Rootooba is a food and feed-based platform that offers multi-sector and multidisciplinary evidence based and uniquely tailored solutions in diverse contexts across the agricultural value chain. We aim to optimize on the very needed yet scarce resources for addressing food scarcity, nutrition and safety in the African continent. Rootooba prides itself in having a strong team of experts who are well rounded and vastly experienced in matters impacting on the growth of the agricultural sector by engaging the public and private sector players.
- Website
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https://www.rootooba.com
External link for Rootooba Limited
- Industry
- Agriculture, Construction, Mining Machinery Manufacturing
- Company size
- 11-50 employees
- Headquarters
- Nairobi
- Type
- Privately Held
- Specialties
- Technical Coordination and Moderation for Agri-based Events, Capacity Building, Farm Assurance for GlobalG.A.P and LocalG.A.P Standards, Exposure Learning, and Implementation and Due Diligence for Agri-based Initiatives
Locations
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Primary
Get directions
Lang'ata Road,Nairobi, Kenya
Wilson Business Park, 2nd floor, Bravo
Nairobi, KE
Employees at Rootooba Limited
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Dr. Charity Mutegi
Facilitating transformative conversations in Agriculture| SPS| Food Safety |Food loss and waste | Postharvest management | Nutrition
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Ngure Wambui
Molecular Plant Pathologist
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Michael Kinoga
More than 10 years of experience in research
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Justin Murimi
Communication Specialist/ Journalist
Updates
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Farmers Group Training on GLOBALG.A.P and KS 1758 Implementation to support the establishment of Makueni Export Supply Hub (ESH). Held in Maatha location, Makueni County, the training led by Rootooba is part of the European Union's Business Environment and Export Enhancement Programme spearheaded by TradeMark Africa.
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Rootooba Limited reposted this
Sustain Africa, Executive Director & IFDC Chief of Party, USAID Sustain Strengthening Resilience to Shocks Program
Nairobi, Kenya! Rootooba Limited is inviting collaborators, sponsors, partners and participants to join them at this AgFinance Forum slated for May 2025. #AfricanAgricultureFinancing
🌿 Join Us at FINAS 2025! 🌿 We're excited to announce the Financing Agriculture Sustainably Conference (FINAS 2025) to be held on 20-22 May 2025 at KICC, Nairobi. Connect with industry leaders, explore innovative solutions, and drive sustainable agriculture forward. Don't miss out! Engage us for partnership opportunities. 🌱 finas.rootooba.com #FINAS2025 GIZ Kenya Hamadi Boga Jared Ochieng' #FINAS2025 Dr. Sophia Baumert Apollo Agriculture Sheila Komen Keino Sustain Africa AGRA AgriFinancing Maarten Susan Wohoro Ndohho Tabitha Njuguna (PhD) Samuel M. Sharon Mosin Hedwig Siewertsen Penny Musengi Moses Abukari Leonard Kubok KPMG Kennedy Mugambi Kelvin Mashisia Shikuku PwC Dr. Hassan Bashir Simon Kinuthia Duncan Oyaro Nyanamba Nungari Mwangi, PhD , Daniel Munyambu John Olwande Benjamin Njenga Carol Matiko Amrik Heyer FSD Kenya Pesira Limited Dr. Charity Mutegi
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Stakeholders workshop for the establishment of an Export Supply Hub (ESH) for fruits & vegetables in Makueni County. The ESH will be supported by the European Union through TradeMark Africa under BEEEP. Rootooba will provide technical support in capacity enhancement for compliance with standards and sanitary & phytosanitary aspects. The forum was attended by Makueni CECM Agriculture , Joyce Mutua, Kajiado CECM for Trade and Investment, Leah Marias and Taita Taveta Chief officer for Trade, Nashon Nyali among other representatives
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Rootooba Limited reposted this
Brand partnership • Principal Communication & Public Relations||PROTOCOL Officer
EU SET TO SUPPORT THE ESTABLISHMENT OF EXPORT SUPPLY HUB FOR FRUITS AND VEGETABLES IN MAKUENI COUNTY The European Union in partnership with two entities, TradeMark Africa and Rootooba Limited, and Government of Makueni County hosted a stakeholder meeting on Thursday to plan for the creation of an export supply hub for fruits and vegetables in Makueni County. The proposed export hub in Makueni is part of a nationwide initiative to establish three hubs. It is intended to serve as a central facility for processing, packaging and exporting fresh produce from neighboring counties, including Kitui, Machakos, Taita Taveta and Kajiado. Speaking during the consultative forum, Makueni’s Agriculture, Livestock, Fisheries and Cooperative Development CECM Joyce Mutua noted that the hub will help local farmers by improving access to larger markets, offering better prices and boosting their income through increased export opportunities. Mutua says the initiative aims at streamlining the agricultural supply chain by ensuring that the produce meets international market standards while facilitating efficient distribution to global markets. Trademark Africa Director for Standards Dr. Andrew Andrew Edewa praised Makueni County for its collaboration in establishing the hub, emphasizing that the facility will be a transformative asset for local farmers. The meeting brought together key stakeholders including representatives from Kenya Plant Health Inspectorate Service (KEPHIS), TradeMark Africa, Farmer Producer Company, JKUAT, Fresh Produce Exporters Association of Kenya, exporters and farmers to discuss challenges in current agricultural practices, ways to improve market compliance and explore collaboration opportunities. The forum was also attended by Kajiado CECM for Trade and Investment, @Leah Marias and Taita Taveta Chief officer for Trade, @Nashon Nyali among other representatives. https://lnkd.in/dH5N5Rqp [Authored by Joseph Maingi]
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🌿 Join Us at FINAS 2025! 🌿 We're excited to announce the Financing Agriculture Sustainably Conference (FINAS 2025) to be held on 20-22 May 2025 at KICC, Nairobi. Connect with industry leaders, explore innovative solutions, and drive sustainable agriculture forward. Don't miss out! Engage us for partnership opportunities. 🌱 finas.rootooba.com #FINAS2025 GIZ Kenya Hamadi Boga Jared Ochieng' #FINAS2025 Dr. Sophia Baumert Apollo Agriculture Sheila Komen Keino Sustain Africa AGRA AgriFinancing Maarten Susan Wohoro Ndohho Tabitha Njuguna (PhD) Samuel M. Sharon Mosin Hedwig Siewertsen Penny Musengi Moses Abukari Leonard Kubok KPMG Kennedy Mugambi Kelvin Mashisia Shikuku PwC Dr. Hassan Bashir Simon Kinuthia Duncan Oyaro Nyanamba Nungari Mwangi, PhD , Daniel Munyambu John Olwande Benjamin Njenga Carol Matiko Amrik Heyer FSD Kenya Pesira Limited Dr. Charity Mutegi
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Rootooba Limited reposted this
🚨 Exciting News! 🚨 FAEA recently hosted a workshop in Kenya, focused on strengthening private sector collaboration for food and feed safety. The event brought together key private sector stakeholders to discuss food and feed safety capacity-building initiatives. 📢 Want to know more about how this workshop is shaping the future of food safety in Kenya? Visit our website for all the details. 🌍 Learn how FAEA is working to support food and feed safety advancements and foster sustainable trade across global markets! #FoodSafety #FeedSafety #CapacityBuilding #Kenya #FAEA #GlobalTrade Rootooba Limited