Post di ENIT S.p.A.

FIERA IMEX FRANCOFORTE 2024 Roma settima al mondo successo straordinario. La partecipazione di Roma Capitale alla fiera IMEX di Francoforte rappresenta un risultato significativo per la nostra città nel settore MICE (Meetings, Incentives, Conferences, Exhibitions). Soprattutto quest’ anno che l'Italia si è affermata come la prima destinazione in Europa e la seconda al mondo per i congressi, un risultato che testimonia il lavoro costante e il contributo della nostra Amministrazione nel promuovere Roma come meta ideale per eventi internazionali. La presenza costante alle fiere del turismo internazionale ha sicuramente contribuito a questo successo, dimostrando l'efficacia di una strategia di promozione ben pianificata e coordinata con tutti gli operatori del settore. La recente classifica ICCA del 2023, che colloca Roma al settimo posto mondiale per il turismo congressuale, conferma ulteriormente il ruolo di primo piano della nostra città. Continuiamo a lavorare con determinazione per mantenere e potenziare questo prestigioso ruolo. #roma #francoforte #imex #fiera #turismo #mice #italy #germany #lagrandebellezza #viraltiktok #life #rome #world #experience ENIT S.p.A. Italienische Zentrale für Tourismus ENIT S.p.A. Convention Bureau Roma e Lazio Convention Bureau Italia

Congresses & Events | Italy First in Europe and Second in the World The President of the Convention Bureau Italia and the major Italian Tourist Institutions provided data in which Italy conquers the second place in the world behind the United States of America and the first place in Europe about hosting Congresses & Events thanks to the great performances and success of Rome as primary protagonist. The statement underlines how the work comes from afar, built over the years, analyzing that in 2014, concretely a decade ago, Italy occupied the seventh place in the world with about 400 events difference from the United States of America and almost 200 events difference from Germany which in that year occupied the second position in the ranking. After ten years, Italy is ahead of Spain and France in Europe and the difference with the USA has been almost halved. The Chairman of Enit stated that at the moment Italy is the only country to grow while European competitors remain anchored to the threshold of 2019, also underlining that congresses and events in Italy are part of an asset of notable relevance of the Italian tourism system and in strong consolidation. Italy at the moment has seven cities that are included in the list of the top 100 in the world for the organization of Congresses & Events. A very important fact that Rome since 2022 according to the statement of the Councilor for Tourism and Major Events of the Italian capital has climbed seven positions in the ranking, citing in addition the great commitment, believing in the territory as a fundamental resource and a very fruitful teamwork. Confirmation of all that is furthermore the choice of Rome as the venue for the next WTTC Global Summit to be held in November 2025, a great success in addition to the Jubilee, elevating the Eternal City and Italy as a World Center of the International Tourism.

Sporting events and more, Rome sets a record for tourists. And 8 out of 10 hotel rooms are occupied Sports tourism, composed of those who attend and participate in events, significantly contributes to the flow of people in the Capital. They fill hotels, visit museums, dine in restaurants, and shop in stores: in 2024, forecasts indicate surpassing the record set in 2023. 'From January to April 'we have seen a 7.52% increase in arrivals and a 5.71% increase in overnight stays compared to 12 months ago. Between March and April 2024, the average room occupancy was 81.34%, also up from 2023. urly.it/3a680

"Fiuggi punta sui congressi internazionali: nuove opportunità per il turismo MICE e luxury grazie al supporto del Convention Bureau Roma e Lazio". Leggi l'articolo completo del giornale #TravelQuotidiano. #LazioEternalWonders #ComuneDiFiuggi #DestinationManagement

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Padova al centro del MICE, un'occasione per scoprire il nuovo Centro Congressi Padova "A. Luciani" e questa meravigliosa città ricca di Patrimoni Unesco. Scopri di più su L'Agenzia di Viaggi Magazine

AI based venue matching & event management! We are utlising AI & 3D technology to enhance the experience for our customers. https://lnkd.in/dykkdr7k I've witnessed the game-changing impact of 3D technology on event planning, venue marketing, and attendee experiences. Detailed virtual walkthroughs are enhancing pre-event decision-making, streamlining sales processes, and opening new possibilities for creative event execution. From improving stakeholder collaboration to enabling hybrid events, 3D virtualization is setting a new standard for efficiency and innovation in the world of corporate events and exhibitions. Key benefits of 3D virtualization in MICE: - Enhanced pre-event planning with detailed space visualization - Improved stakeholder collaboration through virtual walkthroughs - Streamlined sales process with 24/7 virtual tours - Increased marketing appeal and competitive edge for venues - Efficient event setup and logistics management - Enhanced attendee navigation and engagement - Seamless integration of hybrid and virtual event elements Dive into the future of MICE and unlock the potential of immersive, virtual venue exploration and AI-based Venue matching & event management!

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