Post di DOMORI

In South India especially Tamil Nadu, Panier Soda holds a cherished spot. It’s refreshing, beats the heat, and serves as a mild mouth freshener. Kalimark, the desi competitor of Coke and Pepsi with over 100 years of legacy, owns the Vibro brand in the panier soda space. The name Vibro captures the essence of the millennium—vibrant! Agreed rose is refreshing and vibrant. But it is tough to put it on shelves competing with citrus, fruity or cola flavored sodas. How do we make Vibro stand out? By leveraging cultural significance. In most South Indian marriages rose water is sprinkled to welcome the guests. At the end of the feast, betel leaves & nuts (often Roja Paaku, another rose flavored legacy brand) are served with rose flavored lime. Today it is commonly a Beeda or Paan, instead of separate leaves & nuts. So I decided to focus on the qualities of rose that is already a part of the consumption habit - qualities like romantic, aphrodisiac, sweet and refreshing. It will be familiar, yet a cherished experience. Rebranding Strategy Highlights: 1. Positioning Vibro As The Ultimate Wedding Beverage - Launch special-edition Vibro cans at high-profile weddings, highlighting it as the perfect welcome or wedding drink. 2. Made For Feasts -  Kalimark's Virbo is a unique flavor of rose - it’s vibrant and a bit different from those in Beeda, Supari, Rose Milk or Paan flavored chocolates. While its fizz quotient is also mild. This makes it ideal for people who are not used to strong carbonations, mainly during consumption alongside food. 3. The Perfect Biryani Pairing - Promote Vibro as the "Biryani Beverage", ideal for complementing meals with its subtle fizz and balanced flavor. Introduce combo packs to cement Vibro as a dining staple through collaboration with Biryani brands. 4. Panier Soda Absinthe Drip Cocktails -  Warning: "Excessive drinking is harmful to you and others. Drinking is prohibited if under 18 years old.”  Many Indian Weddings serve alcohol, so how about a counter dedicated to - Panier soda Absinthe drip cocktails? A destination wedding in the sands of Pondicherry may give a good backdrop for this concoction, or even Bollywood style Swiss will do! 5. Level Up The Ingredients -  Innovate the product itself with all-natural and no-chemical ingredients like organic rose flavoring and healthier sweeting options, creating a unique offering. The brand can thus move from cultural roots to vibrant modernity, Vibro can redefine rose-flavored beverages for both traditional and contemporary audiences. It’s about celebrating every occasion—be it in a share-auto, at an airport, or during a destination wedding. How about a slogan that says it all: "Har Din Rose Day." #Rebranding #BrandStrategy #PackagingDesign #ProductDesign #ThinkLocalGoGlobal #RefreshingInnovation

Eruzioni del gusto, si apre con chef stellati

In questo articolo esploro il mondo culinario giapponese, caratterizzato da piatti unici e diversi rispetto a quelli italiani. All'interno troverai anche un glossario con i nomi dei piatti scritti in caratteri giapponesi, sempre utilissima poiché la conoscenza dell'inglese è ancora limitata in Giappone seppure spesso i menu siano accompagnati da fotografie delle pietanze per nostra fortuna 😅 Condividerò consigli sull'uso corretto delle bacchette a tavola e sul super street food, insieme a suggerimenti su cosa assolutamente assaggiare. Infine, approfondirò la tradizione del sake in Giappone. Buona lettura! https://lnkd.in/dC7X3DVH

Bombay Sapphire on driving gin’s appeal in US Gin brand Bombay Sapphire is tapping into “sessionable serves” to make the category “more accessible” to US drinkers. Earlier this summer, Bacardi-owned Bombay Sapphire has launched its Tastes like it’s Friday campaign, along with a signature serve to pique the interest of Gen Z and Millennials. Bombay Sapphire’s brand director Jaime Keller says that the focus for the brand is to “usher in that next generation of gin drinkers” and to “make the category more appealing to the consumer” in the US, where there are “fundamental differences between the growth of the gin category relative to the rest of the world”. On how the brand is doing this, the Tastes like it’s Friday campaign is about “bringing gin out of the dark cocktail bar into the light of day”, Keller says. The campaign is supported by a simple serve called the Sparkling Lemon – made with Bombay Sapphire and sparkling lemonade – which enables the brand to “remove the complexity from gin and make the category more accessible”, Keller explains. She adds that the consumer feedback from the cocktail is that it’s easy to make and easy to drink, and in turn is fundamentally changing their perceptions of gin. The cocktail has the same sort of simplicity as the Aperol Spritz using a flavour profile that is universally loved, but with citrus. Keller notes that citrus-forward cocktails like the Collins and French 75 are some of the top growing cocktails in the on-trade. In the US, tonic is perhaps not as approachable or understood as it might in the UK or Europe. Existing gin drinkers who are already well-versed in gin might be comfortable with tonic, but it can create a “barrier” in the US. “However, when we bring forward the Bombay Sapphire Sparkling Lemon, the serve is more sessionable. The drink is lighter and brighter, and Bombay Sapphire is also uniquely served to be the spirit in that cocktail because of the way we 100% sustainably source our ingredients and with how our master distiller Dr Anne Brock vapour infuses the spirit through distillations. The premium-priced gin category will be the focal point for the brand going forward, which Keller cites via Nielsen data, is expected to be the third-fastest growing premium-plus category within spirits. Bombay Sapphire’s Premier Cru is said to enhance cocktails like a Martini or lift a French 75, as the product is made in collaboration with local farmers, who sustainably source lemons, mandarins and sweet oranges, all of which are sourced from Murcia, Spain. Brock then amplifies the natural characteristics of the ingredients through a vapour infusion process. Premier Cru is not traditionally a flavoured gin in the sense that its not flavoured post distillation, and Kelly believes that the focus on craftsmanship makes it a “standout” in the super-premium category.

𝗧𝗵𝗲 𝗿𝗶𝘀𝗲 𝗼𝗳 𝗜𝗻𝗱𝗶𝗮𝗻 𝘀𝗶𝗻𝗴𝗹𝗲 𝗺𝗮𝗹𝘁 𝘄𝗵𝗶𝘀𝗸𝘆 India has gifted the world many iconic things: aromatic spices, the rich flavors of its cuisine, the comforting warmth of chai, and the freshest, juiciest mangoes imaginable. It's beautiful that these attributes have become a source of national pride, and these flavors also help us tell the story of our culture and heritage. Now, Indian single malt whiskies are emerging as a new chapter in this narrative, with the potential to become a powerful advocate for the "𝗠𝗮𝗱𝗲 𝗶𝗻 𝗜𝗻𝗱𝗶𝗮" initiative on a global stage. Just as Scotch whisky is synonymous with Scotland, and French wine and Japanese whisky have captivated connoisseurs globally, Indian single malt is forging its own identity, deeply rooted in India's vibrant heritage. If you were to visit any Paris whisky shop. Here and there, between the well-known Scotch and Japanese whiskies, a new section is emerging: Indian single malts. A sign that India's whisky craftsmanship is being noticed. In the year 2023 for the first time, sales of homegrown single malts exceeded that of global giants. This is a game-changer for the Alco-Bev industry. India now has an opportunity to become known for its distilleries, that can embody the spirit of India and resonate with those seeking authentic experiences through their craft whiskies. But to gain that recognition, Indian single Malts has to be established as a category first. A few brands, however pioneering, will face difficulty in winning over the hearts (and palates) of whisky connoisseurs. People should associate luxury and quality with this category. India's heat and humidity make its whisky unique. The whisky ages faster, and the barrels breathe more, drawing out extra flavor from the wood. Evaporation—the "Angel's Share"—is higher, concentrating the spirit. It is said that “𝗔 𝟭𝟬-𝘆𝗲𝗮𝗿-𝗼𝗹𝗱 𝗜𝗻𝗱𝗶𝗮𝗻 𝘀𝗶𝗻𝗴𝗹𝗲 𝗺𝗮𝗹𝘁 𝗶𝘀 𝗲𝗾𝘂𝗶𝘃𝗮𝗹𝗲𝗻𝘁 𝘁𝗼 𝗮 𝟰𝟬 𝘆𝗲𝗮𝗿-𝗼𝗹𝗱 𝗦𝗰𝗼𝘁𝗰𝗵.” Let’s look at how some of the successful brands in this category that have leveraged the power of place, storytelling, and visual design to create a strong brand identity . 1️⃣ 𝗚𝗼𝗱𝗮𝘄𝗮𝗻 𝗯𝘆 DIAGEO India - “𝗧𝗵𝗲 𝗦𝗽𝗶𝗿𝗶𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗗𝗲𝘀𝗲𝗿𝘁” 2️⃣ 𝗟𝗼𝗻𝗴𝗶𝘁𝘂𝗱𝗲 𝟳𝟳 𝗯𝘆 Pernod Ricard: "𝗔 𝗧𝗮𝘀𝘁𝗲 𝗼𝗳 𝗜𝗻𝗱𝗶𝗮'𝘀 𝗦𝗽𝗶𝗿𝗶𝘁" 3️⃣ 𝗥𝗮𝗺𝗽𝘂𝗿 𝗦𝗲𝗹𝗲𝗰𝘁 𝗯𝘆 Radico Khaitan Limited: "𝗪𝗵𝗲𝗿𝗲 𝗣𝗮𝘀𝘀𝗶𝗼𝗻 𝗠𝗲𝗲𝘁𝘀 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲" 4️⃣ 𝗜𝗻𝗱𝗿𝗶 𝗧𝗿𝗶𝗻𝗶 𝗯𝘆 Piccadily Distilleries: "𝗔 𝗦𝘆𝗺𝗽𝗵𝗼𝗻𝘆 𝗼𝗳 𝗙𝗹𝗮𝘃𝗼𝗿𝘀" In the end, Indian single malt whisky isn't just about great taste. It's about the stories these brands tell. Whether it's a tribute to a rare bird, a journey across India, or a whisky crafted with Himalayan water, each one captures a unique piece of India's spirit. #IndianWhisky #SingleMalt #Whisky #MadeInIndia #CraftDistilling #LuxuryBrands #Branding #Storytelling #Sustainability #India #marketing #alcobev

☕ Il caffè con la Moka non è solo una bevanda, ma un viaggio attraverso la storia e la cultura, un'esperienza che unisce tradizione e innovazione. ☕ Che tu sia un appassionato del caffè o un consumatore sporadico, conoscere la preparazione del caffè con la Moka è sicuramente essenziale. Leggi l'articolo sul blog per saperne di più 👇🏼 #moka #sahibcaffè #mokalovers #caffèartigianale

Seeking Little Luxuries 💎 If we’re being honest with ourselves, the phrase “treat yourself” is timeless. We don’t see it going out of style any time soon after observing consumer purchase patterns! The demand for luxury flavors has increased significantly in recent years. This month's Flavor Trend Report dives into everything you need to know about "luxury flavors" and how we can help you create a customized, premium flavor solution today! Click on the link below to learn more. #flavors #flavortrends #foodandbeverage #luxuryflavors #premiumflavors #insightsindustry https://lnkd.in/gZrcvwmZ

La cucina giapponese è un'esperienza unica, un'armoniosa combinazione di sapori, estetica e tradizione. Ogni piatto non è solo cibo, ma una rappresentazione della cultura e della storia del Giappone. In questo articolo esploreremo i piatti più iconici, dalle zuppe calde al sushi, fino ai dolci tradizionali, offrendo uno sguardo completo su uno degli stili culinari più apprezzati al mondo.

L'Arte della Mixology: Creare Cocktail Raffinati La mixology è molto più che semplicemente mescolare alcolici e bevande. È un'arte che combina creatività, precisione e una profonda conoscenza degli ingredienti per creare esperienze sensoriali uniche. Ma cosa rende la mixology così speciale? Origini della Mixology L'arte della mixology ha radici profonde che risalgono alla Rivoluzione Industriale, quando le tecniche di distillazione degli alcolici hanno raggiunto un nuovo livello di perfezione. Jerry "The Professor" Thomas è spesso considerato il padre della mixology moderna. Nel 1862, ha scritto "The Bar Tender’s Guide. How to Mix Drinks", un manuale che è ancora oggi una bibbia per i mixologist. Flair Bartending vs. Mixology Esistono due principali scuole di pensiero nel mondo dei cocktail: il flair bartending e la mixology. Il flair bartending è caratterizzato da movimenti acrobatici e spettacolari, mentre la mixology si concentra sulla precisione e sull'equilibrio degli ingredienti, creando cocktail che sono vere e proprie opere d'arte. L'Esperienza Sensoriale Un buon mixologist non si limita a preparare un drink; crea un'esperienza multisensoriale. Ogni cocktail è studiato per appagare non solo il gusto, ma anche la vista e l'olfatto. L'uso di ingredienti freschi e di alta qualità è fondamentale per ottenere il giusto equilibrio di sapori. Innovazione e Tradizione La mixology è un campo in continua evoluzione. Ogni anno emergono nuove tendenze e tecniche, ma i migliori mixologist sanno come combinare innovazione e tradizione per creare cocktail che rispettano la storia ma guardano al futuro. La mixology è un'arte che richiede passione, dedizione e una continua ricerca della perfezione. Che tu sia un appassionato di cocktail o un aspirante mixologist, c'è sempre qualcosa di nuovo da scoprire in questo affascinante mondo. vmagency.it è al fianco di professionisti di questa arte ,rappresentando , CASONI FABBRICAZIONE LIQUORI S.p.A. FABBRI 1905 BIBITE POLARA SRL

High Demand for Aged Spirits With an increasing number of whisky consumers opting for the premium segment, whisky makers have realised the importance of aged single malts that can offer unique characteristics to the drink. As consumer preferences evolve towards more adventurous choices in beverages, single malt whiskies are captivating a wider audience beyond traditional connoisseurs. With the introduction of diverse cask finishes and flavor profiles, consumers are increasingly curious to explore new expressions. The company's understanding of two primary preference categories among single malt enthusiasts, peated and unpeated malts, led to the launch of their inaugural releases, Crazy Cock, in 'RARE' and 'DHUA' expressions. Industry experts note the continuous search for novel and unique expressions by single malt enthusiasts and collectors. The growing demand for single malts in India is evident as more individuals invest in locally crafted whiskies. Notably, the popularity of Crazy Cock's 'Rare' and 'Dhua' expressions underscores this trend. These luxury whiskies, aged meticulously for an extended period despite the challenges posed by the Indian climate, cater to consumers appreciative of the nuances of whisky maturation in the country. HV Chinoy emphasizes that the company's malts, among the oldest and rarest in India, encapsulate time and artistry for consumers. The recognition of the value in these whiskies prompts consumers to invest in this luxurious category, acknowledging the premium associated with quality and craftsmanship. Today's consumers are willing to pay for such luxury goods that reflect the dedication and expertise involved in their creation. With an increasing number of whisky consumers opting for the premium segment, whisky makers have realised the importance of aged single malts that can offer unique characteristics to the drink. HV Chinoy, Director of South Seas Distilleries, explains how this process has been able to place Indian whiskies on the world map. Indian whiskies have been experiencing rapid growth, both domestically and internationally. To understand the key factors, one must look towards South Seas Distilleries. It was established four decades ago, at a time when the concept of single malts was virtually unknown in India. Over the years, the company has witnessed the remarkable evolution of Indian single malts. In the recent years, there has been a significant surge of Indian brands entering the whisky market. Domestically, this growth is driven by increasing consumer awareness and a strong desire for homegrown, especially luxury, products. Internationally, Indian single malts are gaining appreciation as an emerging category, celebrated for their unique and distinctive characteristics. With the growing number of single malt players, it has been essential for South Seas Distilleries to share its unique story and distinguish itself. .