“We were using Excel sheets. We were using PowerPoint presentations for our annual, quarterly, even monthly planning.” “We had people in APAC and in the home markets using a specific planning tool, and we had the colleagues in the Americas, for example, or the ones in EMEA, using the same tool, but in a different setup on a different platform.” “That was actually the biggest challenge because we could not have a cohesive plan and we could not tell on the spot what activities are happening, in which markets, for which airlines.” We sat down with marketers from across Lufthansa Group to ask them… ✅how not having a central platform to manage their operations affected them, ✅why they chose MARMIND, ✅and how MARMIND helps them break siloes and create transparency across multiple teams and brands. Watch the whole story 👇 Big shoutout to our interviewees: Michaellyn Gruenewald, Florea Anca , Anita Gorgin, Sylvie Ritt Spatzenegger, Christoph Fussi, Deloris Matanda, Britt Depypere 🙌🙌🙌 Lufthansa, Brussels Airlines, Austrian Airlines, Swiss International Air Lines #marketing #martech #mops
MARMIND
IT und Services
Vienna, Vienna 4.814 Follower:innen
MARMIND ist die führende Marketing-Resource-Management-Software für global tätige Unternehmen 💙💚
Info
MARMIND ist ein international führender Anbieter von Marketing-Resource-Management-Software für die Optimierung von Ressourcen und ROI im Marketing. Weltweit tätige Unternehmen wie Mercedes-Benz, Lufthansa und Otto setzen auf MARMIND, um Planung, Budgets und Ergebnisse auf einer Plattform zu vereinen und ihr Marketing sicher zu steuern.
- Website
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https://www.marmind.com
Externer Link zu MARMIND
- Branche
- IT und Services
- Größe
- 51–200 Beschäftigte
- Hauptsitz
- Vienna, Vienna
- Art
- Kapitalgesellschaft (AG, GmbH, UG etc.)
- Gegründet
- 2000
- Spezialgebiete
- Marketing, Software, Planung, Projekt Management, Marketing Kalender, Lead Management, CRM, Asset Management, ToDo Management, Erfolgskennzahlen, ROI, Budget & Kosten, Forecast, Social Media Analytics, Kollaboration, Monitoring, Cockpit, Landing pages, Marketingplanung, MRM, PIM und DAM
Produkte
MARMIND
MRM-Software (Marketing Resource Management)
Als eine der führenden Marketing-Resource-Management-Plattformen unterstützt MARMIND® Unternehmen auf der ganzen Welt bei der Optimierung von Ressourcen und Ergebnissen im Marketing. Mit MARMIND® erhalten Marketer ein zentrales Cockpit, in dem sämtliche Workflows rund um die Planung, Budgetierung und Ergebnisauswertung quer über verschiedene IT-Systeme, Abteilungen und Standorte nahtlos zusammenlaufen. Das Ergebnis: Bessere Entscheidungen im Marketing. Gemeinsam mit unserem umfassenden Netzwerk aus Marketingexperten und Technologiepartnern bieten wir ergänzend Beratungs-, Implementierungs- und Supportservices, um sicherzustellen, dass unsere Kunden ihr Marketing optimal steuern können.
Orte
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Primär
Altmannsdorfer Straße 74
13/5
Vienna, Vienna 1120, AT
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Seering 5
Premstaetten, Styria 8141, AT
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150 N Michigan Ave
FL 35TH
Chicago, Illinois 60601, US
Beschäftigte von MARMIND
Updates
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This year, we have decided to break with tradition and not send our customers Christmas gifts. Instead, we have made a donation to Caritas Steiermark, a local charity celebrating its 100th anniversary this year, to help people in need. This marks the start of a wider initiative that goes beyond charitable donations to make a positive impact as a business as we firmly believe in giving back to those that are less fortunate. Merry Christmas to all of you and may your sweaters be as ugly as ours! 🎄💫
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We received an early Christmas present this year 🎁 G2 Winter 2025 Reports are out and we have been awarded High Performer in the Marketing Resource Management category as a whole AND in the enterprise and small business category. On top of that, we have also been awarded Best Support and Easiest to Do Business With across different business sizes. 💫 A big THANK YOU to all our customers who left us glowing reviews. 💕 Here's to an exciting 2025!
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We’re #hiring. Know anyone who might be interested?
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We had our half-yearly recap and Christmas party on Friday. Things that went well: - Nobody set anything on fire - - All jokes aside, though – what a year it’s been! A big thank you to our customers, partners, sister companies, and our amazing staff, of course. 💙💚 DuMont Group, Entirely, censhare, Facelift, ELAINE technologies Here’s to an even more exciting 2025! 🍾 P.S. Congratulations to Martin, Rainer, Daniela, Patrick, Johanna, Sarah and Nina on 5, 10, and 15 years at MARMIND. You all rock! 🤩🤩🤩
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+5
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1/3 of our staff have been with the company for more than 5 years. 🤯 Which is why we sat with our Co-CEO Patrick to ask him 👉 why he thinks so many people end up staying at MARMIND, 👉 what makes this company a great place to work, 👉 and whether wanting to play Happy Birds is a good enough reason to work here. 😆🦉 Hear the full story below 👇
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Daniela, Senior Client Solutions Manager and QA Team Lead at MARMIND, had her 5-year work anniversary this year 🥹🎊 In this interview she shares 👉 what helped her feel less nervous on her first day, 👉 why DuMont Group’s employee event in Cologne was one of the most memorable moments from the past 5 years, 👉 and what she enjoys the most about her job. Watch the video to hear the full story. 👇
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We are celebrating our team’s work anniversaries this week. 🥳🥳🥳 To kick things off, Johanna sat with Martin to ask him what it’s been like working at MARMIND for the past – wait for it – 15 years. 🤯 Watch the video to find out if Martin still remembers what his first day was like and what would have to happen for him to consider cycling to the office. 😅