FOOTBALL BUSINESS INSIDE

What about kicking-off 2025 with an online course at FBIN Education? Five online on-demand courses are currently available: ➡️ Brand Development & Management ➡️ Commercialization ➡️ Fan Relations ➡️ Data-driven Marketing ➡️ Financial Management Learn from these experts: Bernd Schusky, Philipp Mokrohs, Henning Bindzus, Dick de Heus, Frank van Eijsden, Maximilian Madeja, Maarten van Seggelen, Henk-Frits Verkerk and Dr. Florian Hohmann. Interested in making the courses available to everyone at your organisation? Get in touch for special rates for organisations.

New Year, New Chapters in Football Business! FBIN’s Weekly Careers Update #28 is here: ⚽Marcel Friederich leaves DFL Deutsche Fußball Liga ⚽Philipp Wunderlich named at Red Bull Omiya Ardija ⚽Moritz Auer leaves FC Bayern München Start the year informed with the latest moves in the football industry! Read more here: https://lnkd.in/dduhMGe3

"Exploring Mexican Football, Liga MX, and Cruz Azul" Crowned as the most read article on FBIN in 2024 is this summary of the podcast episode with Rodrigo Yavarone from Club de Futbol Cruz Azul. You can find the episode of the Football Business Podcast on all podcast platforms.

The runner-up of the most read articles on FBIN this year is our interview with Lorenzo Libutti. Meanwhile Lorenzo is back at Chelsea FC as Director of Commercial Football Operations and one of the first members of our FBIN Executive network to be launched in January.

Who runs German Professional Football Clubs? The third most read article of 2024 dives into the German Bundesliga and it's management and leadership. A great read by Matthias Dombrowski and Henning Bindzus.

Today, we are looking at the fourth most read article this year - and again it's one from 2023. But an evergreen.

Join us in Budapest on 19 March! A full day focusing on topics like Commercial Strategy, Fan Commerce, Digital Revenue Streams and Hospitality & Partnerships in football. ➡️ Until January 1 you can still get your Early Bird Ticket! All info about the Commercial Excellence Summit: https://lnkd.in/dSqtA7uT

Big moves close out the year in Football Business! FBIN’s Weekly Careers Update #27 is here: ⚽ Rohan Shukla joins West Ham United FC ⚽ Takis Kofteros promoted at OMONOIA FC ⚽ Dominik Krautgartner takes on a new role at SV Horn ⚽ Paul Bell appointed at Nottingham Forest ⚽ Christopher Schneider starts at DFL Deutsche Fußball Liga ⚽ Stuart Larman named at Oceania Football Confederation ⚽ Lina Souloukou joins Nottingham Forest Check out the full update here: https://lnkd.in/dv4zwhBx

Before the new year starts we look at the five most read articles of 2024. This is number five - an article looking at AI for Fan Engagement. Seems like we've been early on with the topic as we published the article already in February 2023. But still, fifth most read article this year.

Data-driven content is driving fan engagement and interaction. Together with Stats Perform and Opta we look at great examples of data-driven content reaching from the Thai League to Brighton, Bayern Munich and many more. And the content experts of Opta also shared their predictions for 2025. A must read for content creators in football business.