Acredito que em uma organização sempre haverá problemas para serem resolvidos, independente da situação mas se estivermos no setor e porque somos qualificados e preparados. A ferramenta do feedback com alinhamento da equipe direcionando os pontos a serem corrigidos com visão estratégica, chegaríamos o denominador comum resolvendo a sim o modo de falha.

Ao enfrentar um dilema com a equipe de design, é crucial equilibrar estética e funcionalidade, garantindo que o desempenho do veículo não seja comprometido. Priorize o diálogo aberto para identificar soluções que atendam às necessidades de ambas as partes. Utilize simulações e testes para validar o impacto das decisões no desempenho. Além disso, mantenha o foco em metas comuns, como eficiência e segurança, para encontrar um meio-termo que preserve a performance sem sacrificar a inovação

This is exactly what APQP, developed years ago, helps us do. Starting by understanding the VOC and translating it into project parameters. Without this, we engineers cannot think of technical solutions capable of delivering the demand. Then the team search possible solutions and their commitments, supported by tools such as DFMEA and defines tests that can verify the project's adherence to its objectives. We continue with prototyping and testing until we reach the project objectives. Remembering that every project has to consider the production stages. Therefore, the DFSS approach is very productive. It seems like a lot of theory, but over my more than 30 years of experience, I guarantee that everything is perfectly applicable.

I’ll focus on open communication and close collaboration with the design team, using FMEA to proactively identify and mitigate potential issues. Prioritizing a balance between aesthetics and functionality, relying on data-driven testing, and aligning on project goals will help us meet both performance and design standards.

Balancing performance and innovation within design teams is crucial for sustainable success. One effective strategy is to create a culture of experimentation. Encourage team members to prototype and test their ideas without the fear of failure, as this fosters innovative thinking. Additionally, implement agile methodologies that allow for iterative feedback loops, enabling teams to refine their designs while maintaining high performance standards. Regular cross-functional collaborations can also contribute to diverse perspectives that spark creative solutions. Finally, ensure that KPIs not only measure performance but also reward innovative contributions, creating a motivation to push boundaries while achieving results.

Ponder on all DFMEA points and get rootcauses of all painpoints. Experimentation and validation is must along with virtual simulations.

After years launching vehicles in the market as a Design Release engineer in multiple OEM’s and EV’s you start figuring out that there are one zillions types of control to ensure engineers will not deviate or create short cuts for the development process and ensure you have the best performance product in the world though there are 2 very small details: Cost and timing.

We should promote cross-disciplinary collaboration among designers, engineers, and performance specialists from the outset. Demonstrating data-driven decisions through simulation tools and real-world testing can guide design choices that align with performance objectives. Keeping a user-centric approach allows us to incorporate feedback, while iterative prototyping helps us refine concepts based on performance metrics. Additionally, fostering a culture of continuous learning about new technologies and materials can enhance both aesthetics and functionality. By prioritizing these strategies, we can create vehicles that excel in both design and performance. #AutomotiveDesign #VehiclePerformance #Collaboration #Innovation #UserExperience

The only sure way to make sure performance will not be compromised is to go back to the drawing board and go through the FMEA and review it with the new requirements in mind. You almost always get the satisfactory results